The document summarizes and compares two hardware businesses in Malaysia: Perniagaan Gluck and Cemerlang Indah Hardware. Perniagaan Gluck has more customers, a wider variety of products, and is more innovative in keeping up with trends. It has been more commercially successful due to being more competitive, continuously improving, and having a long-term vision. In contrast, Cemerlang Indah Hardware has fewer safety precautions, employees, and innovations to attract customers.

1. ENGLISH II / ENGLISH 2 (ELG 30605)
Research Report Presentation
Hardware Business
Group Members:
CHEE WEI SHAN
CHONG HUI XIN
HWANG WEI LI
TAN SHEAU HUI
YAP JIA EN

2. Introduction
• Hardware business
• Comparison between the two businesses
• Perniagaan Gluck and Cemerlang Indah.
main products and services
competitors
business strategy

3. Location
Perniagaan Gluck Hardware Cemerlang Indah Hardware
WITHIN KLANG VALLEY
Jalan USJ 17
OUTSIDE KLANG VALLEY
Jalan Pantai bt 1

4. NUMBER OF BRANCHES AND EMPLOYEES
PERNIAGAAN GLUCK
Main hardware shop (no branch)
Only 3 employees in the shop.
CEMERLANG INDAH
Main hardware shop (no branch)
7 employees in the shop. One of them
is Mr. Goh's son.

5. PERNIAGAAN GLUCK
Main Product
More Household items All Construction material
Sponge
Toilet accessories
Watering pot
Broom
Electrical supplies
Machines & power tools
Paint
Screw
Tools
Cement
Wood

6. CEMERLANG INDAH HARDWARE
Main Product & service
All Construction materials
Cement
Service
Key duplication
Paint Water pipe
Tools
Screw
Less Household Items
Water
pipe
Toilet accessories
Door handle

7. Number of Customers
PERNIAGAAN GLUCK
More customer
 Around 150 per day
 Construction, household, plumber and
electrician, paint work
 Age range is 20 and above
 Regional prosperity
 Provide good service attitude
 Fast delivery service
CEMERLANG INDAH
Less customer
 Around 80 per day
 Construction, household,
plumber and electrician, paint work
 Age range is 20 and above
 Regional not so prosperity
 Messy and untidy arrangement

8. PERNIAGAAN GLUCK
 Founded in year 2000
 It has been operated for 15 years
CEMERLANG INDAH
 Founded in year 1984
 It has been operated for 31 years
When were the businesses founded?

9. Who are the founders?
PERNIAGAAN GLUCK
 Mr. Tan and his friend Mr. Liew
 Partnership business
CEMERLANG INDAH
Mr. Goh Sin Sing and his friend, a
contractor ( quit after a few months)
 Half retirement state, the business had
passed to his son

10. Motive for starting the business
PERNIAGAAN GLUCK
During that period, the construction
business of our nation began to grow
well.
CEMERLANG INDAH
It happened by unexpected. when he meet his uncle in
Singapore, his uncle told him not to work for others but
to involve in business

11. Most Recent Development
PERNIAGAAN GLUCK
 Online business due to new trends,
people like to DIY
 Facebook page for testing
CEMERLANG INDAH
 Manage well & maintain
their customer relationship

12. Comparative Analysis

13. Competitors
• Perniagaan Gluck
Many competitors
• Cemerlang Indah Hardware
Zero competitor

14. • Perniagaan Gluck
Services Quality
- Keen on improving
- Apply different alternatives
Product Variety
Hardware supplies, construction
materials, DIY household items
Business Strategy

16. Nature of Market
• Perniagaan Gluck
Monopolistic
competition
• Cemerlang Indah Hardware
Oligopoly

17. Results
Perniagaan Gluck is more commercially successful than
Cemerlang Indah Hardware. Why so?
 Being more competitive
 Keen on improving (products and services)
 Keep track on current trend and demand
 Longsighted vision

19. Perniagaan Gluck

21. Cemerlang Indah Hardware
• Improve services by approaching IT and
technology
i. official page
ii. promoting and advertising

22. • Motivate employees or staff
i. democratic styled
ii. Loyalty
iii. good relationship

23. APPENDICES

24. Appendix A
Location of both chosen businesses (Map: taken from Google Maps)
a) Cemerlang Indah Hardware

25. b) Perniagaan Gluck

26. Appendix B
a) Perniagaan Gluck
PHOTOS FOR BOTH BUSINESSES
Variety brand of locks and wire cutters
Which are suitable for household.
Variety products and brands from multi
Purpose Polyfilla to electric screwdriver
Which are commonly use in construction.

27. One of the best seller of the shop:
YTL cement
Paints are stack neatly and accordingly
to avoid them dropping off from the
shelves, other than eases the workers
in searching of the paint according to
customer’s needs.

28. Household products are sold to fulfil the customers
needs from funnel to variety size and colour of the
water scoops.
The owner assures customers and workers
safety by making sure that the walkway is
clean and zero obstacles.

29. b) Cemerlang Indah Hardware
Variety brand and type of construction tools
from spirit level to Discs cutter
Available of different functions of the glue and on
the right side of the photo, there are packets of
Different screws.

30. They also provide key duplication service. For
toiletries, they provide shower from variety
materials.
Modern paint maker machine in the shop
available to fulfil customer’s needs regarding
the colour of the paint.

31. The common brand of the paint available in the shop:
JOTUN. Boxes stack on top of buckets of paints is
dangerous and may drop off anytime.
The metal sinks and boards are simply stuck in the shelves
and it would cause dangerous to the workers to injured and in
serious case to death since it is made from metal.

32. Video
https://www.youtube.com/watch?v=g_mm6m431CQ&feature=youtu.b
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