2. Background
INDIA IS FULL OF BEAUTIFUL WONDERS BOTH NATURAL AND MANMADE. WITHIN THIS
WONDERFUL COUNTRY THERE IS SO MUCH TO SEE AND SO MUCH TO EXPERIENCE, SO
HOW TO PICK UP WHERE TO GO? BUT WHEN THE COUNTRY HEARD AMITABH TALKING
ABOUT THE LAND OF LEGENDS-GUJARAT, ALL EYES AND EARS WERE ON IT.
THE INITIATIVE BY GUJARAT GOVERNMENT HAS HIGHLIGHTED NOT ONLY THE PLACES
AND CULTURE BUT ALSO GIVEN THESE PLACES A LIFE! THE EMOTIONS ATTACHED TO
THE PLACE AND THE CULTURE HAS BEEN BEAUTIFULLY DESCRIBED IN WORDS AND
VIDEOS THAT HAVE GIVEN A MEMORABLE FRAME TO THE GUJARAT TOURISM. NOW
EVERYBODY KNOWS THE KHUSHBOO OF GUJARAT AND REMEMBERS AMITABH’S
SMILING FACE GIVING A WARM INVITATION FROM HIS HEART SAYING
“KUCH DIN TOH GUZAARO GUJARAT MEIN!”
3. Our Idea
This amazing Gujarat campaign has left people
with a curiosity to know Gujarat more, so we
say why not add more to this campaign and
help the people to know more.
RED FM brings to you
Khushboo Gujarat ki on Red FM
Atra ve l s ho w c a p turing the e s s e nc e o f
G uja ra t
4. Cont..
In this show a RED FM RJ/Celebrity will visit Gujarat
and travel to different destinations every week and
explore the place by meeting people, eating food,
shopping, knowing the history etc. Just like the
campaign on other media, the essence of the radio
travel show will be discovering Gujarat in a unique
emotional way.
We’ll cover the whole Gujarat in a period of time.
Every week we’ll have an hour show talking about
one destination of Gujarat. During the week, we’ll
promote the show and the coming up episode.
6. Deliverbales for One week/One city
RJ mention promoting the show-2 per day for 6
days=12 mentions
FCT spots
RJ led Contest-2 links per day=12 rj links
It will be around the episode of the previous episode of
Khushboo Gujarat ki. Winners will get Gujarat
merchandise or we can also give them full paid trip to
Gujarat.
Saturday AFP-4 dedicated links
FCT roadblock.
7. Scripts
Tentative Spot:
The radio spot will be talking about what the next episode will be talking
about. Such kind of spots will change according to the episode every
week.
Extract from Amitabh Bachan’s TVC:
Moksha ka dwaar hai dwaarka
Chaaro dhaamo mein se ke dhaam
Yahan baste hai murli manohar shaam
Yahan ki hawa murli ki mithaas hai
Aur suryaast mein morpankh ke rang
Krishna ki yeh nagri dwarka
Yahaan khushboo hai bhakti ki jhaakiyo ki raasleela ki yahaan khushboo
hai Gujarat ki
RJ X: Iss baar yahi khushbu Gujarat ki main RJ X laaunga aapke paas
only on the show Khushbu Gujarat ki on red fm on Saturday 11 to 2 pm.
Sun-naa mat bhooliyegaaa SFX: Temple bell...
SINGING OFF VO: Brought to you by Ministry of Tourism Gujarat.
8. Scripts Cont..
Khushboo Gujarat ki show
Link 1:
OPENING: (Guajarati music) RED FM PE SHURU HO GAYA HAI KHUSHBU
GUJARAT KI
Superhits 93.5 red fm pe aap sun rahein hain Khushbu Gujarat ki with RJ
X...Aur main pohoch gayaa hu batorne uss jagah ki khushbu jisne dekhi
hai naa jaane kitni leela Krishna bhagwaan ki...jisne suni madhur dhun
unki baasuri ki...jo hai india ke Chaar dhaam mein se ek ...and it is one
of the seven sacred cities or ‘Sapta Puris.” Yes my friends I m in the city
of Dwarka...Dwarka ka matlab hai Entry to Moksha...aur aaj main aapko
le jaaungaa iss city andar aur fir saath milke explore karenge ki kaise yeh
dwarka nagri ek special jagah hai...aap mujhe follow kar sakte ho twitter
aur facebook pe Khushbu Gujarat ke naam se...And you can also see the
pics of my journey in Dwarka which is in the land of legends---
Gujarat...mere saath khushbu gujraat ki batorte chalo superhits 93.5 red
fm...bajaate raho!!!
9. Script Cont..
Link 2:
OPENING: (Guajarati music) RED FM PE SHURU HO GAYA HAI KHUSHBU GUJARAT
KI
Superhits 93.5 red fm pe aap sun rahein hain Khushbu Gujarat ki aur main hu RJ
X...aur main iss waqt hu Jagad Dwarka Mandir mein jo honestly itnaa beautiful
hai ki mujhe samajh nahi aa raha iski tareef shuru kaise karu... Located in the
heart of the city approximately two kilometers from Dwarka railway station,
Jagat Mandir is the seat of Lord Sri Krishna’s main temple at Dwarka situated on
the banks of river Gomati. Aur Shri Krishna ke time pe isko the temple of the
Universe bhi bola jaata tha...aur abhi mandir ke andar aa gayaa hu...aur pandit ji
ne mujhe pyaar se bola hai “shh...dheere baat karo” wow...this is
beautiful...guys mere saamne hai bhagwaan Shri Krishna ki amazing si
moorti...iss roop ke kehte hai chaturbhuj yaani four arms roop...Shanka, Chakra,
Gada, Padma in chaar haato mmein liye yeh dhai feet lambi moorti ko dekh ke
aisa lag raha hai ki yeh kabhi bol uthegi...guys iss charming moorti ki pic maine
abhi kheech ke FB aur twitter pe daal di hai...yaad hai na kis naam se search
karna hai...just type khushbu hai Gujarat ki...gaano ke baad main aapko le
jaaunga Dwarka city ki ek aur majestic location mein....only on khushbu Gujarat
ki...sunte raho superhits 93.5 red fm bajaate raho!
Likewise we’ll have two more links talking about two more sites in Dwarka
city.
10. SUGESSTIONS:
If we can get Amitabh Bachann’s association somehow in
the promotion. Eg we can take him on call and ask his
favourite part of the location we are covering in the show.
If the gratification is a tour package to Gujarat, the
participation will multiply and so the show tune ins
If the celebrity is taken as a host of the show people will
follow the show more
As Gujarat government has been a constantly exploring
modern ways to promote itself. The use of digital media
has been done in a very interesting way. If we get a
mention or a link to this promotion with our show on
digital platform, we’ll be able to fetch more people to join
in and hear the show and now more about the place.
