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The Virtual Dimension
                                           Center -
                                           Open Innovation in
                                           Stuttgart Region.




© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
Presentation VDC
 Presentation VDC                 Members                            Mission                        Services   References




The Virtual Dimension Center (VDC)

      network for digital product development and
      digital production planning
      core topics: virtual engineering, virtual reality,
      3D visualization, animation & content creation
      around 70 members and partners
      founded in 2002
      non-profit
      7 employees (5 full-time)
      core business of VDC:
      1. network / cluster management
      2. technology transfer

© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                       2
Presentation VDC
 Presentation VDC                 Members                            Mission                        Services   References




Virtual Engineering

       support of development
       processes by digital,
       3-dimensional models

        core activities:
        product development processes,
        any development processes of
        technical objects, service design

        across business segments


© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                       3
Presentation VDC
 Presentation VDC                 Members                            Mission                        Services   References




Cluster

      create growth and jobs
      cooperation within the value chain process
      share common resources
      increase innovation activities and
      productivity by information and cost
      advantages against companies which are
      not part of the cluster
      getting to know each other, transparent
      competences, fast information flow, easier to
      establish business contacts, synergies


© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                       4
Presentation VDC
 Presentation VDC                 Members                            Mission                        Services   References




Cluster

      patent applications within clusters above average
      easier recruiting
      easier access to specialized suppliers
           cost reduction for research and development
      common exhibition activities
      supply of complementary products and services
          attractive for costumers




© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                       5
Presentation VDC                  Members
                                  Members                            Mission                        Services   References




VDC members’ service offers

      products and services in:
     - 3D product development
     - 3D manufacturing and process
      planning

      supply of turnkey VR systems from
      desktop up to multi channel systems

      digital content creation

      R&D services,
      research and development concerning
      new VE technologies
© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                       6
Presentation VDC                  Members
                                  Members                            Mission                        Services   References




VDC members’ structure

      all competences as a basis for cooperation and synergy
      cooperation along the value chain




© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                       7
Presentation VDC                  Members
                                  Members                            Mission                        Services   References




Vertical cooperation

      cooperations with other networks
      for other technologies
      upstream and downstream
      processes along the value chain




© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                       8
Presentation VDC                  Members
                                  Members                            Mission                        Services   References




Horizontal cooperation

      cooperation with networks in related subjects and fields




© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                       9
Presentation VDC                  Members
                                  Members                            Mission                        Services   References




Lateral cooperation

      cooperation for dissemination,
      development, cluster
      management purposes




© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                      10
Presentation VDC                 Members                            Mission
                                                                     Mission                        Services   References




The VDC mission

      provide a sustainable communication platform for
      all members
      initiate (research) cooperations and business
      contacts
      implementation of digital product development
      technology especially by SMEs
      integration of public funded projects
      demand responsive focus on (further) education
      create favourable conditions for an exchange of
      knowledge and Open Innovation



© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                      11
Presentation VDC                 Members                            Mission                       Services
                                                                                                    Services            References




Business area 1: information processing

      competence cube
      web portal with news (750+/year)
      and events (300+/year)
      market studies, policy papers and analyses
                                                                                            Fig.: intranet knowledge base
      technology and branch screenings
      product and project databases




                                                                                            Fig.: white paper on 3D display
                                                                                            technology

© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                               12
Presentation VDC                 Members                            Mission                       Services
                                                                                                    Services             References




Business area 2: marketing & dissemination

      congresses:
      - Virtual Efficiency Congress
      - specialized congress design process
      organization of joint exhibition stands
      editing:                                                                              Fig.: VDC joint exhibition stand at
      - newsletter, website                                                                 the Hannover Messe
      - editorial council
        Virtual Reality Magazine
      press dissemination lists:
      regional, supraregional,
      special interest press
      social media
                                                                                            Fig.: „Virtual Reality Magazin“

© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                                  13
Presentation VDC                 Members                            Mission                               Services
                                                                                                            Services               References




Business area 3: match making




                                                                               Target branch
      competence cube                                                                                               ce
                                                                                                                eten
      - target branch                                                                                       omp
                                                                                                     logy c
                                                                                                  hno
      - technology                                                                             Tec
                                                                                                        Type of service offering
      - service offering                                                        Fig.: competence cube

      internationalization
      contact database:
      industry, press, universities/research




                                                                                Fig.: VisNetA international network



© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                                          14
Presentation VDC                 Members                            Mission                       Services
                                                                                                    Services      References




Business area 4: technology transfer

      information events
      demo center
      special interest groups/ working groups
      web portal
                                                                                   Fig.: demo center at the VDC
      monthly email newsletter
      (~4000 addresses)




                                                                                   Fig.: newsletter structure


© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                         15
Presentation VDC                 Members                            Mission                       Services
                                                                                                    Services           References




Business area 5: funding management

      investigation of funds
      funding information (newsletter)
      syndication
      application                                                                 Fig.: content of funding info newsletter

      project processing




                                                                                  Fig.: project meeting at the VDC

© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                              16
Presentation VDC                 Members                            Mission                        Services   References
                                                                                                                References




Reference projects

      VIPROF
      Constantly virtualizing of development and production of vehicles.
      Connecting the product development with the manufacturing
      technology to a constant, digitalized and cooperative development and
      production planning.
      simKMU
      Development of cross-company, process-integrated and web-based
      simulation services and business models for SMEs”.
      AutoBauLog
      Autonomous controlling in construction site logistics: Transfer of
      suitable concepts from digital fabric into construction site logistics.




© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                       17
Presentation VDC                 Members                            Mission                       Services
                                                                                                    Services            References




Fostering Open Innovation @ VDC


         Website
 Events, News, Contacts,                              Technology Scouting                                      Newsletters
     Projects, Jobs




                      Knowledge Database                                            Informal networking
                    including OI actors in the                                    through particiaption in
                              region                                              the competence center




© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
Presentation VDC                 Members                            Mission                       Services
                                                                                                    Services   References




                     Project
      aim: promoting and facilitating Open
      Innovation initiatives in SMEs
      by the creation of a network of Open
      Innovation Contact Points
      publication of a guide on OI benefits for SMEs,
      including success stories and answers to most
      important questions on OI
      will provide guidance to SMEs on how to deal
      with IPR issues
      identification of OI opportunities among target
      companies
      project partners: ANAIN (lead partner, Spain),
      VDC, Innonet (Hungary)


© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                      19
Presentation VDC                 Members                            Mission                       Services
                                                                                                    Services   References




Cooperation with other OI projects in the region: BMOI

      Cooperation and exchange with one of the project partners
      (Universität Stuttgart), common workshops are planned
      BMOI aims at generating actionable insight through case studies and
      good practices, generic principles, training contents, and policy
      recommendations, to help firms transform their business models to
      profit from Open Innovation
      Focus is in particular on established firms, and how they can
      transform their business models towards more open approaches
      taking into consideration the features of regional contexts and the
      policies deployed in target regions.




© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                      20
Presentation VDC                 Members                            Mission                       Services
                                                                                                    Services   References




Open Innovation initiatives in Stuttgart Region

      Open Innovation Forum in Stuttgart April 2011



      WRS’s Open Innovation Initiative: The world is our lab



      MKW Fact Finding Stuttgart Region




© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                      21
Presentation VDC                 Members                            Mission                       Services
                                                                                                    Services   References




Competence and Innovation Center Initiative Stuttgart Region

14 Regional Competence and Innovation Centers of the Stuttgart Region
   ca. 450 enterprises (mostly SME)
   nearly 50 university institutes and research facilities
   5 towns and municipalities

      Regional Competence and Innovation Centers support network creation and
      provide an instrument for economic development, which will assist even
      SMEs to meet the challenges of global competition.

      The Stuttgart Region plays an active role in the implementation of these
      regional networks and supports their set-up, daily management and the
      initiation of innovative projects among the involved partner institutions.


© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                                      22
Join us.
                       VDC: enabling synergies.




Auberlenstr. 13
70736 Fellbach
Tel.: +49 (0)711 58 53 09 0
info@vdc-fellbach.de
www.vdc-fellbach.de


© Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
                                                                                                          23

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Presentation vdc.01

  • 1. The Virtual Dimension Center - Open Innovation in Stuttgart Region. © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
  • 2. Presentation VDC Presentation VDC Members Mission Services References The Virtual Dimension Center (VDC) network for digital product development and digital production planning core topics: virtual engineering, virtual reality, 3D visualization, animation & content creation around 70 members and partners founded in 2002 non-profit 7 employees (5 full-time) core business of VDC: 1. network / cluster management 2. technology transfer © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 2
  • 3. Presentation VDC Presentation VDC Members Mission Services References Virtual Engineering support of development processes by digital, 3-dimensional models core activities: product development processes, any development processes of technical objects, service design across business segments © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 3
  • 4. Presentation VDC Presentation VDC Members Mission Services References Cluster create growth and jobs cooperation within the value chain process share common resources increase innovation activities and productivity by information and cost advantages against companies which are not part of the cluster getting to know each other, transparent competences, fast information flow, easier to establish business contacts, synergies © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 4
  • 5. Presentation VDC Presentation VDC Members Mission Services References Cluster patent applications within clusters above average easier recruiting easier access to specialized suppliers cost reduction for research and development common exhibition activities supply of complementary products and services attractive for costumers © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 5
  • 6. Presentation VDC Members Members Mission Services References VDC members’ service offers products and services in: - 3D product development - 3D manufacturing and process planning supply of turnkey VR systems from desktop up to multi channel systems digital content creation R&D services, research and development concerning new VE technologies © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 6
  • 7. Presentation VDC Members Members Mission Services References VDC members’ structure all competences as a basis for cooperation and synergy cooperation along the value chain © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 7
  • 8. Presentation VDC Members Members Mission Services References Vertical cooperation cooperations with other networks for other technologies upstream and downstream processes along the value chain © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 8
  • 9. Presentation VDC Members Members Mission Services References Horizontal cooperation cooperation with networks in related subjects and fields © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 9
  • 10. Presentation VDC Members Members Mission Services References Lateral cooperation cooperation for dissemination, development, cluster management purposes © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 10
  • 11. Presentation VDC Members Mission Mission Services References The VDC mission provide a sustainable communication platform for all members initiate (research) cooperations and business contacts implementation of digital product development technology especially by SMEs integration of public funded projects demand responsive focus on (further) education create favourable conditions for an exchange of knowledge and Open Innovation © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 11
  • 12. Presentation VDC Members Mission Services Services References Business area 1: information processing competence cube web portal with news (750+/year) and events (300+/year) market studies, policy papers and analyses Fig.: intranet knowledge base technology and branch screenings product and project databases Fig.: white paper on 3D display technology © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 12
  • 13. Presentation VDC Members Mission Services Services References Business area 2: marketing & dissemination congresses: - Virtual Efficiency Congress - specialized congress design process organization of joint exhibition stands editing: Fig.: VDC joint exhibition stand at - newsletter, website the Hannover Messe - editorial council Virtual Reality Magazine press dissemination lists: regional, supraregional, special interest press social media Fig.: „Virtual Reality Magazin“ © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 13
  • 14. Presentation VDC Members Mission Services Services References Business area 3: match making Target branch competence cube ce eten - target branch omp logy c hno - technology Tec Type of service offering - service offering Fig.: competence cube internationalization contact database: industry, press, universities/research Fig.: VisNetA international network © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 14
  • 15. Presentation VDC Members Mission Services Services References Business area 4: technology transfer information events demo center special interest groups/ working groups web portal Fig.: demo center at the VDC monthly email newsletter (~4000 addresses) Fig.: newsletter structure © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 15
  • 16. Presentation VDC Members Mission Services Services References Business area 5: funding management investigation of funds funding information (newsletter) syndication application Fig.: content of funding info newsletter project processing Fig.: project meeting at the VDC © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 16
  • 17. Presentation VDC Members Mission Services References References Reference projects VIPROF Constantly virtualizing of development and production of vehicles. Connecting the product development with the manufacturing technology to a constant, digitalized and cooperative development and production planning. simKMU Development of cross-company, process-integrated and web-based simulation services and business models for SMEs”. AutoBauLog Autonomous controlling in construction site logistics: Transfer of suitable concepts from digital fabric into construction site logistics. © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 17
  • 18. Presentation VDC Members Mission Services Services References Fostering Open Innovation @ VDC Website Events, News, Contacts, Technology Scouting Newsletters Projects, Jobs Knowledge Database Informal networking including OI actors in the through particiaption in region the competence center © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC
  • 19. Presentation VDC Members Mission Services Services References Project aim: promoting and facilitating Open Innovation initiatives in SMEs by the creation of a network of Open Innovation Contact Points publication of a guide on OI benefits for SMEs, including success stories and answers to most important questions on OI will provide guidance to SMEs on how to deal with IPR issues identification of OI opportunities among target companies project partners: ANAIN (lead partner, Spain), VDC, Innonet (Hungary) © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 19
  • 20. Presentation VDC Members Mission Services Services References Cooperation with other OI projects in the region: BMOI Cooperation and exchange with one of the project partners (Universität Stuttgart), common workshops are planned BMOI aims at generating actionable insight through case studies and good practices, generic principles, training contents, and policy recommendations, to help firms transform their business models to profit from Open Innovation Focus is in particular on established firms, and how they can transform their business models towards more open approaches taking into consideration the features of regional contexts and the policies deployed in target regions. © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 20
  • 21. Presentation VDC Members Mission Services Services References Open Innovation initiatives in Stuttgart Region Open Innovation Forum in Stuttgart April 2011 WRS’s Open Innovation Initiative: The world is our lab MKW Fact Finding Stuttgart Region © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 21
  • 22. Presentation VDC Members Mission Services Services References Competence and Innovation Center Initiative Stuttgart Region 14 Regional Competence and Innovation Centers of the Stuttgart Region ca. 450 enterprises (mostly SME) nearly 50 university institutes and research facilities 5 towns and municipalities Regional Competence and Innovation Centers support network creation and provide an instrument for economic development, which will assist even SMEs to meet the challenges of global competition. The Stuttgart Region plays an active role in the implementation of these regional networks and supports their set-up, daily management and the initiation of innovative projects among the involved partner institutions. © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 22
  • 23. Join us. VDC: enabling synergies. Auberlenstr. 13 70736 Fellbach Tel.: +49 (0)711 58 53 09 0 info@vdc-fellbach.de www.vdc-fellbach.de © Kompetenzzentrum Virtuelle Realität und Kooperatives Engineering w. V. – Virtual Dimension Center VDC 23