This document discusses trends identified by XTC World Innovation in food and beverage products. It outlines several "axes" of trends, including the Pleasure Axis focused on sophistication, exotism, variety of senses, and fun. Other axes discussed are Health, Physical, Convenience, and Ethics. Each axis includes 2-3 specific trends. The document provides examples of products for some trends and concludes that private labels are developing products that meet new consumer needs and values, allowing them to compete with name brands.
In cooperation with the Abu Dhabi Government, SIAL Middle East gathered F&B buyers, suppliers, investors, ministers, and industry experts for four main reasons:
•to develop export potential across the region for food and beverage products
•to initiate an integrated food policy for GCC countries
•to familiarise home-grown companies with global experiences and practices
•to introduce international food companies to a region hosting over 2 billion consumers
The result: the largest and best attended business event launched in Abu Dhabi last year.
An overview of the top 12 food trends for 2016, originally completed at the beginning of 2016. For each trend Symrise analyzes the source of inspiration and the top consumes related to the trend. We then look at which industry publications are picking up on the trend, menu examples, news stories and finally the Symrise take on the trend.
A lot is happening in the food sector. Our white paper "Edibles - tasting the future of food and drinks" describes the most relevant shifts within the food industry at this moment. This whitepaper not only introduces you to the concepts of phygital flavors, ethical appetites, elevated animalistics and habitual hijacking, but also shows their impact on your brand.
Whitepaper by Fitzroy Amsterdam
STARBRANDS // BUILT TO SHINE: Luxury marketingSOFAMI.PL
Nasz pogląd czyli The Brand Marriage Company na marketing marek i produktów luksusowych a w szczególności ich strategię i budowę pod kątem segmentacji konsumentów dóbr luksusowych.
Our (The Brand Marriage Company) view on luxury marketing.especially luxury brand strategy and brand building in regards to luxury consumers segmentation.
In cooperation with the Abu Dhabi Government, SIAL Middle East gathered F&B buyers, suppliers, investors, ministers, and industry experts for four main reasons:
•to develop export potential across the region for food and beverage products
•to initiate an integrated food policy for GCC countries
•to familiarise home-grown companies with global experiences and practices
•to introduce international food companies to a region hosting over 2 billion consumers
The result: the largest and best attended business event launched in Abu Dhabi last year.
An overview of the top 12 food trends for 2016, originally completed at the beginning of 2016. For each trend Symrise analyzes the source of inspiration and the top consumes related to the trend. We then look at which industry publications are picking up on the trend, menu examples, news stories and finally the Symrise take on the trend.
A lot is happening in the food sector. Our white paper "Edibles - tasting the future of food and drinks" describes the most relevant shifts within the food industry at this moment. This whitepaper not only introduces you to the concepts of phygital flavors, ethical appetites, elevated animalistics and habitual hijacking, but also shows their impact on your brand.
Whitepaper by Fitzroy Amsterdam
STARBRANDS // BUILT TO SHINE: Luxury marketingSOFAMI.PL
Nasz pogląd czyli The Brand Marriage Company na marketing marek i produktów luksusowych a w szczególności ich strategię i budowę pod kątem segmentacji konsumentów dóbr luksusowych.
Our (The Brand Marriage Company) view on luxury marketing.especially luxury brand strategy and brand building in regards to luxury consumers segmentation.
22% of food innovations launched in Europe this year are private labels. Beyond this figure, the most impressive factor is the diversity and the pertinence of this innovation.
Faced with this phenomenon, it is essential that you fully understand the nature of these evolving own brand innovations.
Every year, the XTCscope™ of the Private Label Innovation analyzes movements in trends and product innovations of private labels in Europe and North America.
Thanks to this annual study, XTC can meet the information needs of its manufacturer and distributor clients, given this constant evolving phenomenon.
The XTCscope™ of the Private Label Innovation – which covers all food product segments and brands – analyzes private label innovations and their benefits, to reveal the strategic development potential behind each one.
22% of food innovations launched in Europe this year are private labels. Beyond this figure, the most impressive factor is the diversity and the pertinence of this innovation.
Faced with this phenomenon, it is essential that you fully understand the nature of these evolving own brand innovations.
Every year, the XTCscope™ of the Private Label Innovation analyzes movements in trends and product innovations of private labels in Europe and North America.
Thanks to this annual study, XTC can meet the information needs of its manufacturer and distributor clients, given this constant evolving phenomenon.
The XTCscope™ of the Private Label Innovation – which covers all food product segments and brands – analyzes private label innovations and their benefits, to reveal the strategic development potential behind each one.
2. XTC World Innovation Supportedby a network of local shoppers/ reporters in 43 countriesInnovation partner of SIAL EU/ASIAInnovationintelligence services productsXTC Acces, XTC Alert me, XTC ExpertInnovation Panorama ReportsFoodInnovation Labs Whatdevides XTC scan otherinnovation data bases:Database and reports containproducts that introduce both new characteristics and potential benefits to consumers
11. Fun trendPleasure Axis Sophistication trends Consumer expectations, elitism, exeption Exotism Evasion, From a different culture Variety of senses Sensations, imagination, new tastes Fun Shifting habits, unusaul
18. Fun trendHealth Axistrends consumer expectations Natural Good safety garanteed by the natural characteristics of the product Medical Health and food safety by consuming vegetables Vegetal Nutritional elements promoting for good health
24. Fun trendPhysical Axis trends Slimness trends Maintaining a slim body, figh obesity Energy well being trend Energy, relaxing, well being Cosmetic trend Optimize beauty through food
30. Fun trendConvenience Axis trends Easy to handle Easy to carry, easy to use Time saving To do more in time, save time Nomadism Consuming the product anywhere any time
36. Fun trendEthics Axis trends Ecology Respect for environment , sustainable economy Solidarity Respect for human being, responsibility
37.
38. Conclusion XTC Scope Private labelPrivate labels now developproductsthatanswernewneeds, theycanfullycompetewith A brandsbecausetheyrepresantsamevaluePrivate labels alsotake in account the willingness of consumers to be more activeantakeowndecisions in matter of health managementMore information on results are stated in report