This document provides an overview of the electrical equipment company V-Guard. It began in 1977 as Premiere Electronics and has grown to a gross turnover of over Rs. 1000 crores. V-Guard manufactures products like stabilizers, wiring cables, pumps, fans and UPS systems. It has a strong presence in South India but also sees opportunities in rural and international markets. The document discusses V-Guard's organizational structure, departments, SWOT analysis, strategies around research and development, and conclusions about its trusted brand status.

1. WELCOME

2. ORGANISATIONAL STUDY
PRESENTED BY
DONY JOSE

3. INDUSTRIAL PROFILE
• The electrical equipment industry comprises several
products such as transformers, switchgears, motors and
control equipment.
• A typical electric equipment component has a life of 20-
25 years. The raw material cost of electrical equipment
manufacturers is estimated at 50-60% of sales.
• The industry grew at 13.7 per cent in 2010-11. The growth
rate of the Indian electrical equipment industry
decelerated to 6.6 per cent last fiscal.

4. COMPANY PROFILE
• Started as Premiere Electronics by Promoter
Mr.Kochouseph Chittilapilly in the year 1977.
• In November 15, 2001 the Company was converted
into a private limited company and again got
converted into a public limited company on August 1,
2007.
• V-Guard has crossed a gross turnover of Rs. 1000
crores for the financial year 2011-12.
• V-Guard has an employee strength of more than 1300
and over 5500 indirect employees. Also it has 230
distributors and service centres and above 9500
retailers and 50 million customers.

5. VISION
“Let us endeavour to make v guard a trusted household
name.”
MISSION
1. To offer a range of products at affordable prices,
which add to comfort of life through saving in manual
labour time and energy or for entertainment .
2. To make their products meet international quality
standards and provide trouble free performance.
3. To adopt designs, which support timely brand efficient
post sales service.
4. To continuously innovate and add value to their
products, if needed with technical collaboration.

6. `Stabilizer
Digital Stabilizer
Wiring Cables
PRODUCT PROFILE
PVC cablesS W Heaters Geysers
Pump Electric Fan
UPSDigital UPS

7. ORGANIZATION STRUCTURE

8. DEPARTMENTS
1. Supply Chain Management
2. Electronic and new project
3. Electro Mechanical Division
4. Systems Division
5. Corporate Communication
6. Mechanical and Electrical
7. Finance Department
8. Human Resource Department
9. Marketing Department
10. Customer Service

9. STRENGTH
• Company’s presence in the
industry for around three
decades.
• Strong dealer network.
• Quality and ISO Certified
operations.
• Research and developmental
capabilities.
• Competent human resources
WEAKNESS
• High dependence on south
Indian market for products.
• Excessive dependence on
copper as it is the primary raw
material for cable business
segment of V-Guard.
• Seasonal demand for the
products.
OPPORTUNITY
• Growing middle class
consumption in India.
• Unexploited rural market.
• International customers.
• Lower white goods
penetration level.
THREAT
• Huge presence of
unorganized market
• Volatility of raw material
prices
• Adverse changes in
government policies
SWOT ANALYSIS

10. FINDINGS
• Several energy conservation measures are being implemented.
• As a result of intensive R & D, the size of the products was reduced.
• 63 % of the shares are held by the promoters of the company.
SUGGESTIONS
• The rural markets have not been covered yet. The company should
take necessary steps for the same.
• Excessive concentration on South Indian Markets should be
reduced.
• The company’s product should be made more competitive than the
unorganized sector to meet with the competition.
• Price fluctuations of raw material should be controlled.

11. CONCLUSIONV – Guard proves to be a trusted household name due to the
quality and support it offers to its consumers. The company was
able to achieve new heights year after year only because of the
understanding and coordination between the management and
the staff.
V-guard has been able to develop new products as per the
customers perceptions and tastes and offering consistent
performance of the products. The company also has a goodwill it
has brought up by the dedicated Social welfare activities it is
doing in different parts of the India.
So in a nutshell we can say that the V-Guard is the name which all
can trust and let us endeavour to make it a trusted household
name.

12. THANK YOU