Micabella started in 2001 with a vision to create all-natural cosmetics made of pure mica and minerals. Their mineral makeup provides coverage while protecting skin from damage with antioxidants. Opening a Micabella cart or kiosk can increase annual sales by over $400,000 and allow representing natural products with up to 1000% markup. Their natural cosmetics line includes foundation, eyeshadows, blushes, and skin care products free of chemicals and preservatives. Displays are designed to showcase their mineral makeup and skin care lines for retailers.