This document discusses plans for the Tróia resort, located in Portugal. Some key points:
- Tróia is located on a 63,057 hectare site near Lisbon and offers a unique place to live and vacation near the ocean in a tranquil environment.
- The resort aims to be an international tourism destination, leveraging 2000 years of history in the area and building on existing tourism in the Alentejo Litoral region.
- Development plans envision a luxury golf resort community that helps drive tourism revenue for Portugal, with the goal of capturing a larger share of the second home market in Europe.
6. Herdade do Pinheirinho
Pelicano Costa Terra
Semapa
Herdade da Comporta
Espirito Santo Group
11 Km
30 Km
Total Area: 63.057 ha
Resort Area: 1.711 ha
2,7 % Occupation
7. Region Area (ha) Nº Beds Beds/1.000 ha
Alentejo Litoral 530.300 36.300 68
Algarve 499.500 440.590 882
12x less
dense
19. international tourism
off to a strong start in 2012
The first results of 2012 indicate that international tourism continued to show sustained
growth in spite of challenging economic conditions.
23. 2nd home in Europe
Average units sold per year
between 2001-2011
100.000
foreigners contributed
to a total
revenues/exports of
some
9,75 bnEUROS
per year!
Source: APR – Associação Portuguesa de Resorts
Spain
50%
France
20% Italy
20%
Portugal
5%
Malta, Chipre,
Croácia, Turquia
e Grécia
5%
24. 2nd home in Europe
an opportunity
It will not be sustainable that Spain remains to sell 81% new housing to foreigners in
South Europe.
Portugal, considering the Government efforts and being the
country in Europe with more new Quality Resorts and the “new
countries”, such as Malta, Cyprus and Croatia, will occupy an important role,
on the coming decade, never forgetting the traditional and trendy consolidated
destinations, France and Italy.
we have the
opportunity to
increase our share to
10% and an annual
revenue of
1,75 bnEUROS
25. "The best way to predict
the future is to create it.”
Peter Drucker (1909 – 2005)
26. thank you
see you in Tróia
jpmadeira@sonaecapital
www.troiaresort.pt