The company produces high-quality auto chemical goods, cosmetics, and accessories under the Sapfire brand. Most of their range is present in major retail chains and gas stations across Russia, Belarus, Ukraine, and Kazakhstan. Their annual turnover corresponds to 25% of total sales in the auto chemical market in Moscow and the Moscow region. They work with major federal retailers and gas station chains to supply their products and provide marketing support through equipment, catalogs, advertisements, and promotions.

1. 2015
AUTO CHEMICAL GOODS / AUTO COSMETICS / AUTO ACCESSORIES

2. 1.2
ABOUT GROUP
The company produces high-quality products of AUTO CHEMICAL GOODS,
AUTOCOSMETICS and AUTO ACCESSORIES under its own brand name
"SAPFIRE“, producing them both within the Russian Federation and abroad. The
core company was founded in 1997 and today it is one of the leading enterprises in
the sphere of services provided to chain stores and gas stations, running its
business in Russia, Belarus, Ukraine and Kazakhstan.
Most of the range is present in almost all major retail chains and gas stations of the
fuel companies of the Russian Federation and is present in a wide range in chain
stores and full service filling stations (METRO, AUCHAN, OBI, X5 Retail Group, 7TH
CONTINENT, MAGNIT ZELGROSS, AZBUKA VKUSA, CAROUSEL,
GAZPROMNEFT, LUKOIL, TNK-BP, SHELL, ROSNEFT, ENTER, SAMBERI,
GIPPO, ESSEN, EUROOPT, TRI KOTA, etc.)
The aim of our Company is to satisfy the needs of our consumers in high-quality and
moderate goods in all regions where we operate.

3. 1.3
ABOUT GROUP
The annual turnover of the Group of Companies "Sapfire", according to the expert
estimates, corresponds to 25% of the total share of the annual sales in the market of
auto chemical goods, auto cosmetics and auto accessories in Moscow and the
Moscow Region.
To work in the regions (including the chains of gas stations) the Group of
Companies "SAPFIRE" uses a network of regional dealers whose opportunities
allow supplying the products of "SAPFIRE" in full to each gas station.
The Group of Companies "Sapfire" owns such trademarks as SAPFIRE and
SAPFIRE-Professional, having Russian and international registration.

4. WORK PRINCIPLES
1.4
The fifteen-years experience of work with hypermarkets and trading chains
has allowed us to create the scheme of optimum service:
An individual attention to each network client and every shop
in particular;
Providing with own manager and services in a merchandising;
Operative replacement of seasonal range;
Manufacturing of the trading equipment matching to the sizes and standards
of each shop (stands for brushes, stands for the air fresheners, for auto
cosmetics and for other products, containers for windshield );
Participation in promo-actions, including manufacturing of promo-materials
and commodity goods with the customer’s logo.

5. 1.5
year
Turn (thousand
rbl. / year)
EBITDA (Thousand
rbl.)
Share of federal
networks
2006 339 587 12 347 N/A
2007 655 270 38 902 67%
2008 988 034 78 148 56%
2009 1 372 057 116 001 52%
2010 1 232 518 111 268 70%
2011 1 662 922 168 638 74%
2012 1 158 000 148 357 75%
2013 1 167 000 161 483 77%
2014 1 183 000 186 000 80%
Financial indicators
THE REACHED RESALTS 2006-2014

6. This is the presence of Sapfire products in trading networks
and specialized shops shown on a map of Russia.
1.6

7. COOPERATION WITH THE BEST
FEDERAL RETAILERS:
1.7
AS WELL AS FEDERAL CHAINS OF GAS STATIONS:

8. 1.8
MARKETING SUPPORT

9. Стойка для щеток
MARKETING SUPPORT
Shop equipment Printed and electronic
Company catalogue
WIPERS COMPLIANCE CATALOGUES
FOR SPEED WIPER AERO WIPER for
the points of sale
OCCUPATION OF SHELF SPACE.
-FRONTAL FLAG
-COMPANY PROSPECTS
-STICKERS
-WOBBLERS
ARRANGEMENT OF
POINTS OF SALE
Banner А5 Banner А4
Shelftalker for shelves
with products
Banner
Branded adhesive tape
Stands for products and outlay planograms.
ARRANGEMENT OF
POINTS OF SALE
ARRANGEMENT OF
POINTS OF SALE
ARRANGEMENT OF
POINTS OF SALE

10. MARKETING SUPPORT
ADVERTISEMENT IN MAGAZINES
As well as in the last year, we continue the tradition of posting the
advertisement in the most ranking magazines.
In the last year these included:
«ZA RULYOM» and «ZA RULYOM REGION» «Kupi Auto», this year
we also post in «Top Gear»
- BLOCK OF COMPANY RADIO SPOTS
- GIVEAWAYS WITH SAPFIRE GOODS AS PRIZES
ADVERTISEMENT ON RADIO
ADVERTISEMENT ON VEHICLES
COMPANY WEB SITE ADVERTISING CAMPAIGNS IN REGIONS

11. 1.11
ASSORTMENT OFFER:
Sapfire Group is the supplier of the broadest scale of a car of chemistry, a car of
cosmetics and expendable materials under a trade mark "Sapfire", the exclusive
distributor of the largest world manufacturers. We consider that our company could
diversify and expand the range of such commodity groups as "fragrances“,
"auto accessories", "brushes, scrapers, squeegees", "napkins, sponges“,
which are available today on shelves of your hypermarkets.

12. 1.12
Car Air Fresheners for deflector:
CLOTHESPEGS FRAGRANCES - are intended for placement in
the car deflector.
The top indicates a smell and serves as decorative ornament. Two series are presented to the
categories LUXE: for Lady - gentle aromas; for Gentleman - fresh and wood aromas.
FRAGRANCES LIQUID are intended, both for placement in the deflector, and on a car
torpedo. The principle of action is constructed that aromatic liquid extends aroma in a glass
bottle, evaporating through the match lowered in it.
Such fragrances can serve till 30 days.

13. 1.13
Suspended Car Air Fresheners :
Suspended fragrances of the Luxury series enjoy the greatest popularity.

14. 1.14
Auto Accessories :

15. 1.15
Brushes, Scrapers, Squeegees :

16. 1.16
Napkins, Sponges :

17. 1.17
Microfiber:

18. 1.18
Chemical goods :
Also, considering the current financial situation the group auto chemical goods and
auto cosmetics of foreign production has significantly gone up in price. Therefore, the
chemistry and cosmetics of TM "Sapfire" is the excellent substitution of this commodity
group.
Multi-function service chemicals:

19. 1.19
Chemical goods:
Multi-function service chemicals:

20. 1.20
Chemical goods:
Car shampoos and polishes:

21. 1.21
Chemical goods:
Cleaners:

22. 1.22
Some photo from networks with the calculation of our production
with which we conduct cooperation is given below.
Production exposition in networks

23. THANKS FOR ATTENTION!