The document discusses food trends after COVID-19, with consumers seeking more adventurous food and beverage experiences. Some examples of products exploring this trend include a tomato iced tea series by Heinz and Lelecha blending ketchup flavor into tea, Nissin's Cup Noodle soda drinks replicating popular ramen flavors in carbonated form, and a bakeable KitKat mini cheesecake combining chocolate and cheesecake flavor. The trend of attention-grabbing products aiming to satisfy demand for new food experiences is expected to continue into 2022 according to experts, giving industries opportunities to innovate and consumers seeking adventuresome options.

1. #8: Amplified
experiences
Lecturer: Prof Dr. Tan Chin Ping
FST5802

2. 2
2021-2022 Food Trends After COVID-19
Schieber, H. (n.d.)

3. Introduction
Hungry for new experiences
around food, 50% of
consumers polled said: “I
want to be more adventurous
with my food and beverage
choices” post-pandemic. To
answer the call, the brands
we know and love have
developed new, attention-
grabbing products.
3
Mixing things up with
flavors – whether flavor
layering or introducing new
tastes by leveraging
regional profiles – is a great
way for product developers
to meet consumer demand
for more adventurous
experiences in 2022.
(Edlong, n.d.)

4. Introduction (cont.)
4
“The pandemic has amplified consumers’
need for new food experiences and
treating themselves with fine quality
foods. I reckon that the demand for new
or fresh food experiences will continue
into 2022,” says King.
(The Star, Food trends to look out for in 2022)

5. Tomato Iced
Tea Series
 Tomato Peach
Iced Tea
 Tomato Cherry
Iced Tea
1
100% Heinz Tomato Flavour Limited
Launched: August 2021

6. “ A high-end Chinese tea
brand known as Lelecha
( 乐 乐 茶 ) that’s based in
Shanghai, China, partnered
with Heinz to come up with
a duo of drinks that took
plenty of references from
its inspiration – from the
ketchup flavour right down
to the sauce packaging.
6
(Yip, 2021)

7. Nissin Cup
Noodle Soda
 Cup Noodle Soda
 Cup Noodle Curry
 Cup Noodle Seafood
Soda
 Cup Noodle Chili
Tomato Soda
2
Launched: September 2021

8.  Each flavour reproduces the flavour of its
corresponding Cup Noodle, only in carbonated
drink form.
 The Cup Noodle Soda is said to be a ginger ale-
style soda that contains the aroma of salty sauce
and pepper, while the Cup Noodle Seafood Soda
uses a cream soda-style base with a “hidden” hint
of seafood. The Cup Noodle Curry Soda is a cola-
style soda finished with curry spices, and the Cup
Noodle Chili Tomato Soda is a tomato-style soda
with a refreshing tingle that gently stimulates the
taste buds.
Nissin’s Cup Noodle turned 50…
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(Oona, 2021)

9. Kitkat Mini
Cheesecake
 A pack of
12 mini
KitKats
3

10. KitKat Japan had tons of
interesting flavoured KitKats
and one of it’s most popular
flavour available in Malaysia!
 What’s so special about this is
that it can be baked.
 This bakeable and meltable
KitKat is a limited edition in
Japan, a perfect combination of
chocolate, delicious cheesecake
flavour and KitKat biscuit.
10
Lee, J. (2020)

11. Conclusion
 A trend to be explored by food and beverage industries
to produce attention-grabbing products
 Consumers that are hungry for new experiences and
seeking out more adventurous choices in selecting
foods/beverages would be interested
 Would be relevant to sustain as long as
there are consumers’ demand
11

12. References
Durai, A. (2022). Food trends to look out for in 2022 | The Star. TheStar. https://www.thestar.com.my/food/food-
news/2022/01/08/food-trends-to-look-out-for-in-2022
Edlong. (n.d.). Looking Ahead: Top 10 Food Industry Trends for 2022 - Edlong. Retrieved May 9, 2022, from
https://www.edlong.com/looking-ahead-top-10-food-industry-trends-for-2022/
Lee, J. (2020). KitKat bakeable Cheesecake flavour is here in Malaysia - Malaysia Trend. Retrieved May 10,
2022, from https://www.malaysiatrend.com/kitkat-bakeable-cheesecake-flavour-is-here-in-malaysia/
Oona, M. (n.d.). Nissin Cup Noodle Soda gives us the flavor of instant ramen as fizzy drinks - Japan Today.
Retrieved May 10, 2022, from https://japantoday.com/category/features/new-products/nissin-cup-noodle-soda-
gives-us-the-flavor-of-instant-ramen-as-fizzy-drinks
Schieber, H. (n.d.). 2021-2022 Food Trends After COVID-19 | Schieber Research. Retrieved May 10, 2022, from
https://researchci.com/27646-2/
Yip, L. (n.d.). Heinz teams up with Lelecha to create ketchup-inspired ice tea flavours. Retrieved May 10, 2022,
from https://avenueone.sg/food/heinz-lelecha-tomato-iced-tea/

13. THANK YOU 13