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Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
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Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
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Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
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Presentation 20110308
1. An Experience-Centered Design approach to learning
in Museums through Emotional experiences, and
Thematic Digital Navigation for mobile technologies
(working title)
Chloe Walker
96090131
M. Design
Candidature Assessment
UTS
3. OUTLINE
1. The Museum
1.1. The Dialogical Museum
1.2. Museums & Learning
2. Emotion
2.1. Emotion as a meta-Experience
2.2. Emotion as a meta-Experience
2.3. Emotional Experiences motivate
2.3.1. Emotional Goals Motivate
2.3.2. Think Holistically
3. Flow - the Psychology of Optimal Experience
Model for Transformational Experience
4. Process-Led Research
4.1. Mapping the Field
4.2. Example: “Power”
4.3. Experience-centered Methodology
.
6. Visitors
Students
Teachers
Scholars
Museum staff
63% wished to search a collection.
Museum Audience Segments (Krachunya & Hastings 2002)
7. Interested Observer
(Stroller)
Prefers a networked structure which
can be navigated by association
Playful Discoverer
(Stories & Games)
Mainly wants a narrative that’s linear,
with a little interaction
Encyclopedists
(Hierarchy)
Prefer facts and figures organized in a
hierarchical structure
Topology of Museum User Attitudes (Janet H. Murray 2000)
8. Interested Observer
(Stroller)
Prefers a networked structure which
can be navigated by association
Playful Discoverer
(Stories & Games)
Mainly wants a narrative that’s linear,
with a little interaction
Encyclopedists
(Hierarchy)
Prefer facts and figures organized in a
hierarchical structure
Topology of Museum User Attitudes (Janet H. Murray 2000)
9. Interested Observer
(Stroller)
Prefers a networked structure which
can be navigated by association
Playful Discoverer
(Stories & Games)
Mainly wants a narrative that’s linear,
with a little interaction
Encyclopedists
(Hierarchy)
Prefer facts and figures organized in a
hierarchical structure
Topology of Museum User Attitudes (Janet H. Murray 2000)
10. Interested Observer
(Stroller)
Prefers a networked structure which
can be navigated by association
Playful Discoverer
(Stories & Games)
Mainly wants a narrative that’s linear,
with a little interaction
A B
Encyclopedists
(Hierarchy)
Prefer facts and figures organized in a
hierarchical structure
Topology of Museum User Attitudes (Janet H. Murray 2000)
11. Interested Observer
(Stroller)
Prefers a networked structure which
can be navigated by association
Playful Discoverer
(Stories & Games)
Mainly wants a narrative that’s linear,
with a little interaction
Encyclopedists
(Hierarchy)
Prefer facts and figures organized in a
hierarchical structure
Topology of Museum User Attitudes (Janet H. Murray 2000)
12. Interested Observer
(Stroller)
Prefers a networked structure which
can be navigated by association
Playful Discoverer
(Stories & Games)
Mainly wants a narrative that’s linear,
with a little interaction
A
B Encyclopedists
C (Hierarchy)
Prefer facts and figures organized in a
D hierarchical structure
Topology of Museum User Attitudes (Janet H. Murray 2000)
13. Interested Observer
(Stroller)
Prefers a networked structure which
can be navigated by association
Playful Discoverer
(Stories & Games)
Mainly wants a narrative that’s linear,
with a little interaction
Encyclopedists
(Hierarchy)
Prefer facts and figures organized in a
hierarchical structure
Topology of Museum User Attitudes (Janet H. Murray 2000)
15. Skills Application
Ability to perform actions
Information Exchange
Facts and constructs that can potentially be integrated into a context
Self Expression
Including beliefs and creativity
Knowledge Construction
Integration of previous learning with new knowledge
Social Interaction
Communication, localization, orientation, mutual observation -
reciprocal action in exchanging or challenging ideas
These Processes help construct meaning between the individual and the objects within Museums
Museum Learning Activities
16. Traditionally the museum is differentiated in it’s relationships between the Visitor and the Object
18. we AR in MoMA by Sander Veenhof & Mark Skwarek (Oct 2010)
19. An experience that occurs between a
subject and an object is largely an Aesthetic experience
Aesthetic Experience
20. Continuous Engagement/Sense making
Appropriating Anticipating
Recounting Connecting
Reflecting Interpreting
Processes of a Aesthetic Experience
21. A Dialogical Ontology for an Aesthetic Experience
Centers of Value
with multiple perspectives and voices
Self Technology Setting Others Objects
{ { Actions
Designed
Utterances Things
...are never finite because they are in constant dialogue with the centers of value
Diagram based on
Wright & McCarthy (2010) Experience-centered Design: Designers, Users, and Communities in Dialogue. Morgan and Claypool Publishers
32. Arousal
Activated
measurement of felt arousal (low/high)
Bio Mapping by Christian Nold 2006
33. Valence
Unpleasant
measurement of felt valence (positive/negative)
Key Table by Bill Gaver
34. Emotion & Cognition Arousal
Activated
Negative
Affect
Tense Body
Detail Oriented Thinking
Valence Valence
Unpleasant Pleasant
Positive
Affect
Relaxed Body
Open Creative thinking
Arousal
Deactivated
Valence + Arousal
35. Positive Affect Neutral Affect Negative Affect
Calm & Pleasant Interested Unpleasant & Stressful
Low level of presence mid level of presence high level of presence
Each room evoked a different emotional response
measurement of Felt Presence (day dreaming/anxiety)
SF Exploratorium - Paradiso & Pergatory by Waterworth, Waterworth, Riva 2001
37. “Emotional meta-experience is the construction of a
coherent narrative, interpreting, packaging, and labeling the episode
—thereby integrating this episode with general knowledge”
Russell, J, A, (2003) Core Effect and the Psychological construction of Emotion. Psychological review, 110, 145-172
Emotional meta-experience
48. Motivation
SOCIAL
Int
A L
UR
r in
T INDI
C UL Valu VIDU
es, Em
otion
A L
sic
s, Fe
elings
CO
Ex NT
EX
T
HIS
tr
TOR
Y
i ns
ic
Intrinsic motivation is self-initiated. Extrinsic motivation comes after external pressure
49. {
be autonomous
be competent
be related
be self-actualization
be secure
Why? be goals
be wealthy
be influential
be physically thriving
be self-esteemed
be pleasured
Top-ten psychological needs
Sheldon, K. M. et al (2001)What is satisfying about satisfying events? Testing 10 candidate psychological needs. Journal of Personality & Social Psychology
50. Emotion is closely linked to action and motivation
How? What? Why?
motor goals do goals be goals
Experience
Product
World Self
a 3 level hierarchy of goals. (Activity Theory)
Relates the actor’s self to the world through activity. (Kaptelinin and Nardi 2006)
52. Holistic
Sensual
Emotional
Spatio-Temporal
Compositional
4 threads of experience (McCarthy & Wright 2010 - based on Dewey 1938)
53. “...its emotional power shifts from the epiphany
of its ending to the individual gestures that
construct its play session -- gestures (pushing,
shaking, that must necessarily be enacted in
order to reach that finale.” Ian Bogost
“Train” - Brenda Braithwaite 2010
Teaches difficult subjects (e.g. The Holocaust) through Gameplay
61. A mid level of stress produces Optimal Performance
62. Arousal
Neutral Anxiety
Valence Valence
Unpleasant Pleasant
Average Average
Arousal
Neutral Boredom
the narrative progression from Nervous, to Curious, to Excited to Pleasantly Surpised
63. Continuous Engagement/Sense making
Appropriating Anticipating
Recounting Connecting
Reflecting Interpreting
Processes of a Aesthetic Experience
64. Continuous Engagement/Sense making
Contented
Appropriating Anticipating
Nervous
Alert
Recounting Connecting
Excited
Sad Reflecting Interpreting
Surprised
Processes of a Aesthetic Experience
66. Model: Learning through Experience
Holistic threads
Reflection-in-action
transformation (value shift)
Spatio-Temporal
Compositional
sharing and learning
Conscious of self
in relation to the world
{
Emotional
appropriation - reflective
sense making judgements to pre-identification
reflection { interpret, compare to find
similarities with past experience
Conscious (of here and now)
Mostly Unconscious
Tacit knowledge
flow state
Sensual
pre-reflection
Unconscious
Model based on Wright & McCarthy, Csikszentmihalyi, Waterworth and Schön.
67. Model: Learning through Experience
Holistic threads
Reflection-in-action
transformation (value shift)
Spatio-Temporal
Compositional
sharing and learning
Conscious of self
in relation to the world
{
Emotional
appropriation - reflective
sense making judgements to pre-identification
reflection { interpret, compare to find
similarities with past experience
Conscious (of here and now)
Mostly Unconscious
Tacit knowledge
flow state
Sensual
pre-reflection
Unconscious
Model based on Wright & McCarthy, Csikszentmihalyi, Waterworth and Schön.
68. Model: Learning through Experience
Holistic threads
Reflection-in-action
transformation (value shift)
Spatio-Temporal
Compositional
sharing and learning
Conscious of self
in relation to the world
{
Emotional
appropriation - reflective
sense making judgements to pre-identification
reflection { interpret, compare to find
similarities with past experience
Conscious (of here and now)
Mostly Unconscious
Tacit knowledge
flow state
Sensual
pre-reflection
Unconscious
Model based on Wright & McCarthy, Csikszentmihalyi, Waterworth and Schön.
74. “Po
wer
”
“Ha
rmo
ny”
“the
Min
d”
Sele
ct a
Them
Compositional e reflection
{
Emotional interpret, compare to
find similarities with
Spatio-Temporal past experience
Sensual
Aesthetically Evocative Interface
(Shake to select red, stroke to select blue, blow to select yellow, or simply press a color)
75. “Po
Sele wer
ct
an e ”
leme
Compositional nt reflection
{
Emotional interpret, compare to
find similarities with
Spatio-Temporal past experience
Sensual
Aesthetically Evocative Interface
(Shake to select red, stroke to select blue, blow to select yellow, or simply press a color)
76. Compositional reflection
{
Emotional interpret, compare to
find similarities with
Spatio-Temporal past experience
Sensual
Red journey selected
77. sense making
{
appropriation -
reflective judgements
to pre-identification
I us
ed t
ow
ond
er wh
Compositional y th reflection
ere
we
{
Emotional interpret, compare to
find similarities with
Spatio-Temporal past experience
Sensual
Narrative - Scene 1
78. Compositional
Emotional sharing and learning
Spatio-Temporal
Sensual
compare with friends
79. Compositional reflection
{
Emotional interpret, compare to
find similarities with
Spatio-Temporal past experience
Sensual
follow the path
80. Compositional
Emotional sense making
{
appropriation -
Spatio-Temporal reflective judgements
to pre-identification
Sensual
suggested narrative path through art (maybe most popular, related content, personal preference)
81. Compositional
Emotional sense making
{
appropriation -
Spatio-Temporal reflective judgements
to pre-identification
Sensual
suggested narrative path through art (maybe most popular, related content, personal preference)
82. Compositional
Emotional sharing and learning
Spatio-Temporal
Sensual
Playing Audio (could be video, slideshow, music, quiz, survey)
83. Compositional
Emotional sharing and learning
Spatio-Temporal
Sensual
Layers turned on
84. Compositional
Emotional sharing and learning
Spatio-Temporal
Sensual
Music Selected (timer running out, share button available)
85. Compositional
Emotional sharing and learning
Spatio-Temporal
Sensual
Shared (Duration Extended, other shared items available to you)
86. pre
senc
eo
f8
lay
ers
Compositional
Emotional sharing and learning
Spatio-Temporal
Sensual
Sharing has given you deeper content, more access
87. Compositional
Emotional sense making
{
appropriation -
Spatio-Temporal reflective judgements
to pre-identification
Sensual
you could view them on the Map View
88. I lef
t ho
me
and
I tra
vele
d arou
Narrative - Scene 2
89. Compositional
Emotional sense making
{
appropriation -
Spatio-Temporal reflective judgements
to pre-identification
Sensual
continue on your journey, then when at a node, change paths.
90. Compositional
Emotional sense making
{
appropriation -
Spatio-Temporal reflective judgements
to pre-identification
Sensual
to access the alternate, gentler path, stroke the screen.
91. Compositional
Emotional sense making
{
appropriation -
Spatio-Temporal reflective judgements
to pre-identification
Sensual
To go back to the red, more intense path, shake the phone.
(blowing on it would take you to the yellow gentle path)
92. Compositional
Emotional sense making
{
appropriation -
Spatio-Temporal reflective judgements
to pre-identification
Sensual
To go back to the red, more intense path, shake the phone.
(blowing on it would take you to the yellow gentle path)