The document discusses strategies for revitalizing the Skoal tobacco brand, which was losing market share. It describes conducting focus groups with diverse dippers who bonded over using Skoal. The agency proposed a brand architecture positioning Skoal as uniting dippers of America through a shared experience and brotherhood. The strategies aimed to understand customers better and make Skoal a brand they were proud to embrace.
RZ Group is a leading UK recruitment agency specializing in engineering roles. They provide high quality permanent and contract staffing solutions globally using a customer-focused approach and cutting-edge recruitment technology. RZ has experienced rapid growth since 1998 and works with many major employers as a preferred supplier. The company values of customer service, best practices, and employee commitment guide their strategies and relationships.
The document discusses how Twitter can be used for real-time marketing. It provides examples of how brands engaged with major events like the Rosetta comet landing and the Oscars using Twitter. Statistics are presented showing Twitter's large user base and how most users access Twitter through mobile devices. Different types of promoted content on Twitter like cards and tailored audiences are also highlighted. The document promotes Twitter as a way to engage audiences throughout the purchasing process from awareness to purchase.
Master Your Real-time Marketing with our 7 Golden RulesBrand24
Want to master your real-time marketing?
Time is the most important dimension in social media. It plays an important part in a marketing strategy, as everything happens in the twinkling of an eye and not days or hours count but minutes or even seconds. The faster you can react the bigger advantage you can gain over competitors.
It means that you should track either discussion about your brand and current events that you can relate to.
This is why real-time marketing is becoming more and more popular these days and brands compete with each other at this field.
Do you want to gain the upper hand? Follow our 7 easy tips on real-time marketing!
A description of real-time marketing, some big waves of real-time marketing, do's and don't's, how to get started with your real-time marketing, take-away thoughts and a conclusion.
The document discusses strategies for revitalizing the Skoal tobacco brand, which was losing market share. It describes conducting focus groups with diverse dippers who bonded over using Skoal. The agency proposed a brand architecture positioning Skoal as uniting dippers of America through a shared experience and brotherhood. The strategies aimed to understand customers better and make Skoal a brand they were proud to embrace.
RZ Group is a leading UK recruitment agency specializing in engineering roles. They provide high quality permanent and contract staffing solutions globally using a customer-focused approach and cutting-edge recruitment technology. RZ has experienced rapid growth since 1998 and works with many major employers as a preferred supplier. The company values of customer service, best practices, and employee commitment guide their strategies and relationships.
The document discusses how Twitter can be used for real-time marketing. It provides examples of how brands engaged with major events like the Rosetta comet landing and the Oscars using Twitter. Statistics are presented showing Twitter's large user base and how most users access Twitter through mobile devices. Different types of promoted content on Twitter like cards and tailored audiences are also highlighted. The document promotes Twitter as a way to engage audiences throughout the purchasing process from awareness to purchase.
Master Your Real-time Marketing with our 7 Golden RulesBrand24
Want to master your real-time marketing?
Time is the most important dimension in social media. It plays an important part in a marketing strategy, as everything happens in the twinkling of an eye and not days or hours count but minutes or even seconds. The faster you can react the bigger advantage you can gain over competitors.
It means that you should track either discussion about your brand and current events that you can relate to.
This is why real-time marketing is becoming more and more popular these days and brands compete with each other at this field.
Do you want to gain the upper hand? Follow our 7 easy tips on real-time marketing!
A description of real-time marketing, some big waves of real-time marketing, do's and don't's, how to get started with your real-time marketing, take-away thoughts and a conclusion.
Active and Healthy Ageing: Wat kan de EU voor ons betekenen?Arend Roos
Santé Zeeland heeft op 31 oktober 2014 een netwerkbijeenkomst georganiseerd over EU-subsidieprogramma's voor Active and Healthy Ageing. De diverse presentaties, inclusief die van de pitches zijn gebundeld in dit bestand.
The document discusses the transition from a 2D to 3D world and the need for organizations and schools to adapt. It argues that in the past, under 2D systems people were constrained and acted like "sheep" but that the rise of information and new technologies requires moving to 3D systems where people can fully utilize their talents. It suggests organizations face challenges in making this transition and must undergo "culture innovation" to allow for more passion, learning, innovation and adaptability in this new 3D environment.
Active and Healthy Ageing: Wat kan de EU voor ons betekenen?Arend Roos
Santé Zeeland heeft op 31 oktober 2014 een netwerkbijeenkomst georganiseerd over EU-subsidieprogramma's voor Active and Healthy Ageing. De diverse presentaties, inclusief die van de pitches zijn gebundeld in dit bestand.
The document discusses the transition from a 2D to 3D world and the need for organizations and schools to adapt. It argues that in the past, under 2D systems people were constrained and acted like "sheep" but that the rise of information and new technologies requires moving to 3D systems where people can fully utilize their talents. It suggests organizations face challenges in making this transition and must undergo "culture innovation" to allow for more passion, learning, innovation and adaptability in this new 3D environment.
7. ICT in de zorgketen: OokvoorZeeuwsezwangeren? De website van Zwangertotaal Arend Roos Oktober 2009
8. ICT in de zorgketen: OokvoorZeeuwsezwangeren? Meer dan een website: Interactief platform Arend Roos Oktober 2009
9. ICT in de zorgketen: OokvoorZeeuwsezwangeren? APO 1 HA 2 HA 1 APO 2 Eerste Lijn Server HAP 1 Waarneemdossier HA Medicatiedossier Zorgportaal BewTh 2 EDIFACT Ketenzorg ZH 1 ParaM 2 BewTh 1 Zwangertotaal ParaM 1 Arend Roos Oktober 2009
10. ICT in de zorgketen: OokvoorZeeuwsezwangeren? Arend Roos aroos@impulszeeland.nl 06 53 27 91 89 Arend Roos Oktober 2009