You've heard it a million times before, "first impressions matter," but they matter more than you might think. Our conscious mind can only handle 40 bits of information at one time, whilst our unconscious mind can handle 11 million. In one study, participants picked the future winner of a political race based on a quick look at the candidates’ photos. So let's put your best foot forward, As they say it: "Fail to prepare, then prepare to fail." Be prepared, so you can be the most relaxed and confident in your next interview.