George de Mestral invented Velcro after observing how burdock burrs stuck to his clothes and dog's fur on a hunting trip in the Alps in 1941. The Clio awards are given annually by the Nielsen Company to reward creative excellence in advertising and design, named for a Greek muse. Originally proposed as 'Pequod', Starbucks' name was changed because someone said people wouldn't want to drink a cup of "Pee-quod!".