Predictive marketing works by taking all of the data available and harnessing data science to solve top marketing challenges. It can help answer questions such as: who will be my next customer? How can I convert them? What campaigns are most effective? This presentation from Brian Kardon of Lattice introduces predictive marketing, explains the journey of marketing from an art to a science and offers examples of success.

13. Growth Indicators
Inside Firewall Technologies
Outside Firewall Technologies
Executive Change
News Events
Social Profile
Business Change
Funding or Grants
100s of Other Factors