The document summarizes an IPL marketing campaign by Hippo snacks. The campaign leverages the popularity of the cricket tournament to position Hippo as a preferred snack brand. It does this by renaming IPL team matchups after regional Indian foods, creating an online contest tied to the renamed teams, and using social media authentication to drive people to the campaign website promoting Hippo snacks. The campaign aims to both capitalize on IPL viewership and connect with fans through its unique and regionally relevant approach.

2.  Ride on the popularity of IPL to showcase
Hippo as a preferred snack

3.  Instead of saying that today’s match is
between Delhi and Punjab, IFL calls it Papdi
Chaat Vs Aloo Paratha.
 Playing on the food specialities of the various
Indian states during the IPL, and creating a
contest around it, IFL campaign is designed
to leverage on the cricket frenzy as well as
the love for snacks.

5.  The brand designed a microsite for this campaign
and has associated a contest with the same.
 The microsite allows you to log in via Twitter or
Facebook.
 Once you have authenticated yourself, you land up in
a colourful site
http://www.hippofighthunger.com/ifl/
 Hippo has named the teams in IPL like Pav Bhaji for
Mumbai, Masala Dosa for Bangalore, Dal Bati for
Rajasthan, etc.
 Besides this Hippo gives you a chance to win a Hippo
Bean Bag if you can be funny and witty like it’s
colourful site. (This follows the GRATIFICATION rule
of FB)

8.  The IFL campaign is not only tempting but
aligns with the objective – to bask in the glory
of IPL and make its place as the preferred
snack.
 When compared to the other campaigns that
are all trying the catch eyeballs of fans during
the ongoing IPL, Hippo stands out in style.
Not only is it simple but it also connect with
fans.