Measure Your Success on the Web : A Discussion About Analytics . Given at CASE Annual Conference for Media Relations Professionals, Washington DC. Feb 6 2012.
Social Media more and more is becoming a data source to help brands understand consumer behaviors and interests. For this year’s Oscars the social chatter revealed some stimulating data-points that we’re interesting, but not necessarily actionable for brands and advertisers. Using a proprietary Topic Discovery Engine, Networked Insights dove into the social conversations to uncover information brands could leverage.
Measure Your Success on the Web : A Discussion About Analytics . Given at CASE Annual Conference for Media Relations Professionals, Washington DC. Feb 6 2012.
Social Media more and more is becoming a data source to help brands understand consumer behaviors and interests. For this year’s Oscars the social chatter revealed some stimulating data-points that we’re interesting, but not necessarily actionable for brands and advertisers. Using a proprietary Topic Discovery Engine, Networked Insights dove into the social conversations to uncover information brands could leverage.
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Consumers are talking about brands more than ever before online. Social Media captures these conversations in various forms and if tapped right can uncover a vast array of information that can impact your media investments. Applying this knowledge to optimize your ad spend can generate efficiencies of more than 10 percent! Join Adweek and Networked Insights for a free webinar and dig deeper into Social Media data and get past GRPs & TRPs to uncover what consumers are talking about and where - just in time for the upfronts.
In this webinar you will learn:
* Value gained exploiting shows undervalued by Nielsen.
* Hyper-segmentation approaches that go beyond "Adults 18 to 49."
* How social can point the way to premium audiences at non-premium prices.
* How to coordinate paid, earned, and owned assets to generate a "social lift" and make your spend go farther.
CMOs: How to Spend the Minimal Effective Amount on MediaNetworked Insights
Learn how this new form of “marketing intelligence” can dramatically reduce wasted spending and contribute even more effectively to earnings per share.
7 Ways to Inform your Media Planning using Social DataNetworked Insights
Consumers are talking about brands more than ever before online. Social Media captures these conversations in various forms and if tapped right can uncover a vast array of information that can impact your media investments. Applying this knowledge to optimize your ad spend can generate efficiencies of more than 10 percent! Join Adweek and Networked Insights for a free webinar and dig deeper into Social Media data and get past GRPs & TRPs to uncover what consumers are talking about and where - just in time for the upfronts.
In this webinar you will learn:
* Value gained exploiting shows undervalued by Nielsen.
* Hyper-segmentation approaches that go beyond "Adults 18 to 49."
* How social can point the way to premium audiences at non-premium prices.
* How to coordinate paid, earned, and owned assets to generate a "social lift" and make your spend go farther.
CMOs: How to Spend the Minimal Effective Amount on MediaNetworked Insights
Learn how this new form of “marketing intelligence” can dramatically reduce wasted spending and contribute even more effectively to earnings per share.
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Get off on the most luxurious Tokyo itinerary from Singapore. Experience Tokyo’s sophisticated modernism and rich tradition with first-class travel, sumptuous lodging, fine food, and special tours. Savor the finest that this energetic city has to offer for an experience that will never be forgotten.
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