The OgilvyLIVE dashboard is a highly flexible and scalable technology platform that enables marketing organizations to monitor, evaluate and optimize the performance of their marketing investment over time across a wide range of media.
Within this presentation you will see not only how Networked Insights uses the consumer’s affinity graph to identify influencers, but examples of how Networked Insights' clients have used that data to activate with content marketing, PR, external relations, and in-store sales strategies.
Key Takeaways:
· Acknowledging the various methodologies behind identifying “influencers” and their challenges
· Discussing the values that are core to what is considered an influencer
· The 4 considerations crucial to building a sequenced influencer model for clients
· Dissecting the complex anatomy of a Twitter influencer, and why you need more data than just Klout scores
The OgilvyLIVE dashboard is a highly flexible and scalable technology platform that enables marketing organizations to monitor, evaluate and optimize the performance of their marketing investment over time across a wide range of media.
Within this presentation you will see not only how Networked Insights uses the consumer’s affinity graph to identify influencers, but examples of how Networked Insights' clients have used that data to activate with content marketing, PR, external relations, and in-store sales strategies.
Key Takeaways:
· Acknowledging the various methodologies behind identifying “influencers” and their challenges
· Discussing the values that are core to what is considered an influencer
· The 4 considerations crucial to building a sequenced influencer model for clients
· Dissecting the complex anatomy of a Twitter influencer, and why you need more data than just Klout scores
How to Infuse Your Media Planning with Social Data - by Forrester & Networked...Networked Insights
Consumers are talking about brands more than ever before online. Social Media captures these conversations in various forms and if tapped right can uncover a vast array of information that can impact your media investments. Applying this knowledge to optimize your ad spend can generate efficiencies of more than 10 percent! Join Adweek and Networked Insights for a free webinar and dig deeper into Social Media data and get past GRPs & TRPs to uncover what consumers are talking about and where - just in time for the upfronts.
How to Infuse Your Media Planning with Social Data - by Forrester & Networked...Networked Insights
Consumers are talking about brands more than ever before online. Social Media captures these conversations in various forms and if tapped right can uncover a vast array of information that can impact your media investments. Applying this knowledge to optimize your ad spend can generate efficiencies of more than 10 percent! Join Adweek and Networked Insights for a free webinar and dig deeper into Social Media data and get past GRPs & TRPs to uncover what consumers are talking about and where - just in time for the upfronts.
