The document discusses the challenges and statistics surrounding press release effectiveness, noting that 3,000 releases are distributed daily but many go unnoticed by journalists. Key insights include that most journalists receive over 50 releases a day, with many considering them irrelevant, and a significant percentage of releases never get used. It also emphasizes the importance of targeting the audience and reducing clutter in press releases.

1. PR writing
by the
numbersCopyright 2019 Wylie Communications Inc.

2. Wire services
distribute 3,000
releases each day
— that’s one
every 29 seconds.
Copyright 2019 Wylie Communications Inc. PR Newswire

3. Most
journalists
receive more
than 50
releases a day.GreentargetCopyright 2019 Wylie Communications Inc.

4. Half of
releases
never get
covered.PR NewswireCopyright 2019 Wylie Communications Inc.

5. 55% to 97%
of releases
are never
used.Wilcox and NolteCopyright 2019 Wylie Communications Inc.

6. 70% of
journalists
spend < 1
minute on a
release.Greentarget
Copyright 2019 Wylie Communications Inc.

7. Just 34% of
journalists get
story ideas
from releases.
GreentargetCopyright 2019 Wylie Communications Inc.

8. Journalists’
biggest pet peeve:
releases that
aren’t relevant
to their
audiences.
Greentarget
Copyright 2019 Wylie Communications Inc.Copyright 2019 Wylie Communications Inc.

9. 25% of journalists
find quotes to be
the least important
element in a release
— including dateline
and boilerplate.
Greentarget
Copyright 2019 Wylie Communications Inc.

10. How do your
releases
stack up?
Copyright 2019 Wylie Communications Inc.

11. How can you get
the word out
with PR writing?
Think Like a Reporter
Anatomy of a Release
Cut Clutter in PR
Lift Ideas Off the Release
Copyright 2019 Wylie Communications Inc.

12. NOT Your
Father’s News
Release
PR-writing workshop
Oct. 17-18 | Washington, D.C.
Copyright 2019 Wylie Communications Inc.