The PR plan has three phases: pre-launch, launch, and sustenance. In the pre-launch phase, it identifies the target audience and develops a media list and press release. The launch phase includes a virtual launch event, discounts, and sharing user content. The sustenance phase creates educational content, hosts webinars, and shares success stories on social media and through promotions.

1. PR Plan for Bright Champs' Financial Literacy Book for Kids
Pre-launch Phase:
Identify the target audience: The target audience for the book is parents, educators, and children
under 16 years of age. Identify the key influencers and publications that resonate with this audience.
Create a media list: Develop a list of journalists and bloggers who write on personal finance and
financial literacy for kids. Identify media outlets that cater to parents, educators, and children.
Develop a press release: Develop a press release that highlights the key features and benefits of the
book. The press release should highlight the endorsement from Zerodha founder Nikhil Kamath.
Pitch the press release: Reach out to the media list with the press release and a personalized pitch.
Offer review copies of the book to key influencers.
Leverage social media: Use social media channels to tease the book's launch and offer a sneak peek
into the content. Encourage followers to sign up for updates.
Launch Phase:
Host a launch event: Host a virtual launch event with key influencers, educators, and parents. During
the event, introduce the book, offer insights into the content, and allow attendees to ask questions.
Offer exclusive discounts: Offer exclusive discounts to attendees who purchase the book during the
launch event.
Share user-generated content: Encourage attendees to share their experiences with the book on
social media using the event hashtag. Share the best posts on the company's social media channels.
Launch a targeted ad campaign: Run targeted ads on social media channels to reach parents,
educators, and children under 16 years of age.
Sustenance Phase:
Create a blog series: Create a blog series on financial literacy for kids. Share practical tips and tricks
that complement the content in the book.
Host webinars: Host webinars on financial literacy for kids. Invite guest speakers to share their
experiences and insights.
Share success stories: Share success stories from children who have read the book and applied the
concepts in their daily lives.
Leverage social media: Continue to leverage social media channels to share updates, user-generated
content, and practical tips and tricks.
Offer promotions: Offer promotions periodically to drive sales and keep the book top of mind for
parents, educators, and children.

2. PR Plan for Bright Champs' Financial Literacy Book for Kids
Campaign Thought: Empower the Next Generation with Financial Literacy
Pre-launch Phase:
Identify the target audience: The target audience for the book is parents, educators, and children
under 16 years of age. Identify the key influencers and publications that resonate with this audience.
Create a media list: Develop a list of journalists and bloggers who write on personal finance and
financial literacy for kids. Identify media outlets that cater to parents, educators, and children.
Develop a press release: Develop a press release that highlights the key features and benefits of the
book. The press release should highlight the endorsement from Zerodha founder Nikhil Kamath.
Pitch the press release: Reach out to the media list with the press release and a personalized pitch.
Offer review copies of the book to key influencers.
Leverage social media: Use social media channels to tease the book's launch and offer a sneak peek
into the content. Encourage followers to sign up for updates.
Launch Phase:
Host a launch event: Host a virtual launch event with key influencers, educators, and parents. During
the event, introduce the book, offer insights into the content, and allow attendees to ask questions.
Offer exclusive discounts: Offer exclusive discounts to attendees who purchase the book during the
launch event.
Share user-generated content: Encourage attendees to share their experiences with the book on
social media using the event hashtag. Share the best posts on the company's social media channels.
On-ground launch ideas: Host a financial literacy workshop for kids in select cities where the book is
being launched. Partner with schools and community centers to offer the workshop.

3. Sustenance Phase:
Create a blog series: Create a blog series on financial literacy for kids. Share practical tips and tricks
that complement the content in the book.
Host webinars: Host webinars on financial literacy for kids. Invite guest speakers to share their
experiences and insights.
Share success stories: Share success stories from children who have read the book and applied the
concepts in their daily lives.
Leverage social media: Continue to leverage social media channels to share updates, user-generated
content, and practical tips and tricks.
Offer promotions: Offer promotions periodically to drive sales and keep the book top of mind for
parents, educators, and children.
Overall, the PR plan for Bright Champs' financial literacy book for kids should focus on highlighting
the importance of financial literacy for the next generation, showcasing the simplicity and
effectiveness of the book's concepts, and leveraging key influencers and media outlets to reach the
target audience.