1) The document provides a summary of public relations (PR) and media coverage generated for various clients of neoteric infomatique ltd. between June and August 2012.
2) Major campaigns included schemes for LaCie and Plustek, product launches for Wacom Intuos5 and UMAX speakers, and a roadshow for Alcatel-Lucent Enterprise.
3) Coverage appeared across various IT and business magazines as well as online publications, helping to boost brand awareness for neoteric's clients.
If 76.8 million people recall seeing a mobile advertisement in the last month and 51% of mobile data subscribers respond to mobile advertising, then why is there so little mobile marketing (63% see mobile ads once a month or less frequently)?
A mystery? Yes. Solvable? Definitely. This presentation gives an overview of the Mobile Marketing Industry, including compelling statistics and projections about the present and future. The deck was prepared for and given at the Mobile Marketing Roundtable on behalf of Pongr.
This is a copy of my presentation to the AMA Collegiate Conference in New Orleans, 2011. In it I discuss how to use Social Media and how not to use Social Media to get a job in the advertising industry.
"Thousands of organizations around the world, including AT&T, Sears, Ford, Verizon, The Guardian, Elsevier, Cisco, Macy’s and more have found their solution: Lucene/Solr open source, the world’s most popular search technology. Our new white paper “A Manager’s Guide to Real World Open Source Search Applications” provides numerous case studies across various industries and business models to show how real-world businesses have turned Lucene/Solr open source search into competitive advantage.http://www.lucidimagination.com/files/file/whitepaper/LIWP_LuceneSolrRealWorldSearch.pdf
"
Security Visualization - Let's Take A Step BackRaffael Marty
I gave the keynote at VizSec 2012. I used the opportunity to take a step back to see where security visualization is at and propose a challenge for how some of the problems we should be focusing on going forward.
Video recording is here: http://youtu.be/AEAs7IzTHMo
If 76.8 million people recall seeing a mobile advertisement in the last month and 51% of mobile data subscribers respond to mobile advertising, then why is there so little mobile marketing (63% see mobile ads once a month or less frequently)?
A mystery? Yes. Solvable? Definitely. This presentation gives an overview of the Mobile Marketing Industry, including compelling statistics and projections about the present and future. The deck was prepared for and given at the Mobile Marketing Roundtable on behalf of Pongr.
This is a copy of my presentation to the AMA Collegiate Conference in New Orleans, 2011. In it I discuss how to use Social Media and how not to use Social Media to get a job in the advertising industry.
"Thousands of organizations around the world, including AT&T, Sears, Ford, Verizon, The Guardian, Elsevier, Cisco, Macy’s and more have found their solution: Lucene/Solr open source, the world’s most popular search technology. Our new white paper “A Manager’s Guide to Real World Open Source Search Applications” provides numerous case studies across various industries and business models to show how real-world businesses have turned Lucene/Solr open source search into competitive advantage.http://www.lucidimagination.com/files/file/whitepaper/LIWP_LuceneSolrRealWorldSearch.pdf
"
Security Visualization - Let's Take A Step BackRaffael Marty
I gave the keynote at VizSec 2012. I used the opportunity to take a step back to see where security visualization is at and propose a challenge for how some of the problems we should be focusing on going forward.
Video recording is here: http://youtu.be/AEAs7IzTHMo
These are the presentation slides of my dissertation. My research was about viral marketing and, in particular, people who has the social gifts to influence online and drive viral movements, the e-fluentials.
1. PUBLIC RELATIONS (PR) & CORPORATE COMMUNICATION BUZZ
01 July‐ 15 Aug, 2012
neoteric’s ‘Summer Bonanza’ scheme for LaCie:
o Additional PR buzz was generated by the following media coverage for our press release :
June 2012 issue of
CMDA Times
magazine
25th June 2012
issue of ITCOM
Journal
2.
June 30‐July 14,
2012 issue of
National
Computrade News
( NCN ) magazine
9th July 2012 issue
of Candid
Computer Columns
magazine
July 2012 issue of
Infofriend
magazine
3. Launch of Wacom Intuos5 in India- Product-review coverage
Following our review‐test for Wacom Intuos 5 with DNA newspaper, the online version
carried a review‐story, thus adding to the PR buzz created around the product earlier.
Online link:
http://www.dnaindia.com/scitech/report_review‐wacom‐intuos5‐touch_1713250
4.
Alcatel-Lucent Enterprise (ALUE)-neoteric Road Show| ‘The Power of
One’ campaign
o PR buzz created in the previous month was sustained by the media‐coverage for our
press release that appeared in :
June 2012 issue of
VAR India
magazine
May 2012 issue of
Infofriend‐
Malayalam magazine
5. PROMISE appoints neoteric infomatique ltd. as National Distributor
o Additional PR buzz was generated by the coverage for our press release that appeared
in :
July 2012 issue of
CompuVAR magazine
UMAX 18UM Portable Speaker:
o Following the PR pitch, the following coverage appeared :
30 August‐ 05 July
issue of Computer
News (Hindi)
magazine
6.
July 30‐Aug 5th,
2012 issue of DQ
Week newspaper
12th August ‐ 27th
August 2012 issue
of IT Webquest
magazine
( ‘LAUNCH PAD’
section )
10. Our ‘Visit for Demo’ campaign | Promise-Pegasus
o The following coverage appeared following the dissemination of our press release:
Aug 13‐19, 2012
issue of the DQ
Week newspaper
varindia.com
Online link : http://www.varindia.com/neoteric_kick.htm
11.
13‐19th August, 2012
issue of Computer
News ( Hindi)
magazine.
efytimes.com
Online link :
http://pr.efytimes.com/e1/88486/Neoteric‐Conducts‐Visit‐For‐Demo‐Ca
mpaign‐For‐Pegasus‐RR‐RAID‐Storage‐At‐Authorised‐ResellerStores
13.
ncnonline.net
Online link :
http://www.ncnonline.net/index.php?option=com_content&task=view
&id=5064
digitalterminal.in
Online link :
http://www.digitalterminal.in/index.php?option=com_news&view=deta
il&n_id=772&Itemid=2
14.
smechannels.com
Online link :
http://www.smechannels.com/news/neoteric‐conducts‐visit‐for‐demo‐
campaign‐for‐pegasus.aspx
silobreaker.com
Online link : :
http://www.silobreaker.com/neoteric-conducts-visit-for-demo--5_2
265889878027796554
15. Our ‘Onam’ schemes for Plustek
o The following coverage appeared following the dissemination of our press release:
htsyndication.com
(HT Syndication is the
largest content
aggregator in South
Asia and its flagship
newspaper is
Hindustan Times)
Online link:
http://htsyndication.com/htsportal/article?arid=%2287201%22&pu
b=%22SME+Channels%22#
20. PR Buzz for ‘EVOLVE’
Following a PR pitch and press release dissimination, coverage for Evolve’s training‐course on
Final Cut Pro X ( Advanced video editing techniques) appeared in Animation Express
Online link:
http://www.animationxpress.com/index.php/latest-news/evolve-to-conduct-a-3-days-hands-o
n-course-to-learn-the-advanced-video-editing-techniques-with-final-cut-pro-x
21. Coverage for EVOLVE’s Seminar on Adobe Premier Pro was facilitated in the KNOWLEDGE
supplement of The Free Press Journal newspaper on the 6th of August 2012.
22. PR Buzz for BRAND ‘neoteric’
PR buzz for neoteric was generated by facilitating an interview‐placement for Mr. Paras Shah in
Dataquest Top 20 issue
Online links:
http://www.dqindia.com/dataquestdataquest/interview/3028/paras-shah-ceo-neoteric-i
nfomatique/page/1
http://www.dqindia.com/dataquestdataquest/interview/3028/paras-shah-ceo-neoteric-i
nfomatique/page/1
23. o Following the dissemination of our press releases on 'The power of one' campaign (ALUE) and
UMAX's 'Win your rewards' scheme, the following coverage appeared :
July 2012 issue of
VARIndia magazine
varindia.com
Online link : http://www.varindia.com/july2012_channelbuzz2.htm
24. o Following the telephonic interview initiated for Mr. Anup Nair with Mr. Sanjay
Mohapatra , Editor of SME Channels on the 26th of May, the following standalone story
–coverage appeared :
July 2012 issue of
SME Channels
magazine (the ‘Trend
Setter’ section )
smechannels.com
Online link : http://smechannels.com/story1.html
