This document outlines the key components of a strategic analysis for a firm, including an internal assessment of strengths and weaknesses, an external analysis of opportunities and threats in the competitive environment, and consideration of performance metrics and objectives in light of capabilities. It also describes analyzing competitors and performing an environmental scan of demographic, socio-cultural, technological, macroeconomic, political-legal, and global trade factors.

1. Strengths Weaknesses
Opportunities Threats
SWOT
InternalFirm
Capabilities
External
Competitive
Enviroment
The Strategist’s Toolkit:

2. Performance
Metrics
Capabilities Objectives/
Values
Strategy
Focal Firm
Competitor 1
Competitor 2
Competitor 3
Competitor4
Competitor Analysis

3. Environmental Analysis
Demographics Trends Socio-cultural Influences Technological
Developements
Macroeconomic Impacts Political-Legal Pressures Global trade Issues