MAIN ACHIEVEMENTS OF THE STUDY
 Effort expectancy, hedonic Motivation and price value is the most significant and strongest
determinant that influences consumer perception of the adoption of Mobile Wallets.
 ‘Subjective norms’ act as an important predictor to determine the behavior intention of
individuals, as it is fragile, and there is a higher tendency of being influenced by their peers
among the younger users in accepting and adopting the m-payment services. The most
powerful force of influencing people's intentions is social influence
 Consumers are more likely to accept and embrace an application if it is compatible with their
behavior.
 The study revealed that consumers are concerned about the possibility of personal data
leakage, fraud, and other security-related risks. Therefore, the factor ‘trust’ is considered of
utmost importance as mobile users' safety depends on the privacy and security of their
transactions on mobile devices.
 It is found that females feel more at risk as compared to males while adopting Mobile
wallets. The results revealed that consumers mostly preferred Bank owned Mobile wallet
applications in adopting the mobile payment systems. The least preferred applications which
the respondents rank are mobile operator payment applications.
 It was found that the major problem faced by users was the bad connection of the internet.
The problem that the consumers did not bother while using mobile wallets was proper
knowledge of applications.
LIST OF PUBLICATIONS
 Research Paper Titled ‘Problems and challenges faced by Mobile Payment
Applications Users in India’ has Published in UGC Approved Journal in
“International Journal for Research Engineering Application &
Management”, Vol. 04, Issue Number 10, Jan 2019, ISSN: 2454-9150.
 Research Paper Titled ‘Consumers’ behavioral intention and impact of
demographic factors in adoption of Mobile Payment Applications in Punjab’
has Published in “Indian Management Studies Journal” of School of
Management Studies, Patiala with the ISSN no. 0974-4355.
 Research Paper Titled ‘Consumers’ Perception towards the usage of Mobile
Wallet Applications and Services’ has Published in UGC approved Journal
“International Journal of Research and Analytical Reviews” with the ISSN
No. 2359-5138.
 Research paper Titled ‘Factors affecting consumers’ buying behavior towards
human branding related to fashion industry in India’ has Published in UGC-
CARE approved Journal “GIS Science Journal” with the ISSN No. 1869-9391.

PPT AUDIO.pptx

  • 2.
    MAIN ACHIEVEMENTS OFTHE STUDY  Effort expectancy, hedonic Motivation and price value is the most significant and strongest determinant that influences consumer perception of the adoption of Mobile Wallets.  ‘Subjective norms’ act as an important predictor to determine the behavior intention of individuals, as it is fragile, and there is a higher tendency of being influenced by their peers among the younger users in accepting and adopting the m-payment services. The most powerful force of influencing people's intentions is social influence  Consumers are more likely to accept and embrace an application if it is compatible with their behavior.  The study revealed that consumers are concerned about the possibility of personal data leakage, fraud, and other security-related risks. Therefore, the factor ‘trust’ is considered of utmost importance as mobile users' safety depends on the privacy and security of their transactions on mobile devices.  It is found that females feel more at risk as compared to males while adopting Mobile wallets. The results revealed that consumers mostly preferred Bank owned Mobile wallet applications in adopting the mobile payment systems. The least preferred applications which the respondents rank are mobile operator payment applications.  It was found that the major problem faced by users was the bad connection of the internet. The problem that the consumers did not bother while using mobile wallets was proper knowledge of applications.
  • 3.
    LIST OF PUBLICATIONS Research Paper Titled ‘Problems and challenges faced by Mobile Payment Applications Users in India’ has Published in UGC Approved Journal in “International Journal for Research Engineering Application & Management”, Vol. 04, Issue Number 10, Jan 2019, ISSN: 2454-9150.  Research Paper Titled ‘Consumers’ behavioral intention and impact of demographic factors in adoption of Mobile Payment Applications in Punjab’ has Published in “Indian Management Studies Journal” of School of Management Studies, Patiala with the ISSN no. 0974-4355.  Research Paper Titled ‘Consumers’ Perception towards the usage of Mobile Wallet Applications and Services’ has Published in UGC approved Journal “International Journal of Research and Analytical Reviews” with the ISSN No. 2359-5138.  Research paper Titled ‘Factors affecting consumers’ buying behavior towards human branding related to fashion industry in India’ has Published in UGC- CARE approved Journal “GIS Science Journal” with the ISSN No. 1869-9391.