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网易有道购物搜索产品团队经理王焱演讲PPT—网易科技五道口沙龙
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网易有道购物搜索产品团队经理王焱在网易科技“五道口沙龙”第二期活动“购物搜索引擎”主题上的演讲PPT,介绍了有道在购物搜索、返现等方面的进展及展望。
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网易有道购物搜索产品团队经理王焱演讲PPT—网易科技五道口沙龙
1.
phxwang@rd.netease.com
2.
3.
4.
买什么
有什么 买哪个 购买 可靠吗
5.
用户浏览信息的需求
哪些商品是最热门的 0.4 0.35 0.3 0.25 0.2 0.15 哪些商品降价幅度最 其他 0.1 大 0.05 0 网友晒他们买的东西 哪些商城有打折或免 用户对商品信息的需求 费活动 商品的价格 0.4 0.35 0.3 0.25 其他 0.2 商品的详细介绍 0.15 0.1 0.05 0 卖这个商品的商家是 其他用户对这个商品 否可信 的评论 商品的热门程度 摘自《有道购物用户行为调查》 2010.3
6.
7.
有道购物搜索 商品信息
返现优惠 商家 购买 图片/ 论坛/ 优惠 特惠 返现 价格 评论 视频 问答 券 活动
8.
• 推出购物搜索测试版 2009.1
• 推出网易返现,搜索+返现 2009.8 • 网易返现改版,增加商家优惠活动信息 2009.11 让购物更快一秒,更实惠 • 搜索结果页面改版,增加大图展示和评论参数信息 2010.6 • 网易返现礼品中心推出,提供优惠券积分兑换 2010.11 • 商品信息页面改版,集成包括价格,评论,线下报价,图片视频 2010.12 等多元化的信息(即将发布)
9.
单品聚类结果
单品聚类结果 单品聚类结果
10.
商品参数 网上报价
11.
评分聚合 评论分类标签 评论聚合
12.
评论分类标签
13.
知名商家优惠信息 知名商家导航,其中京东、凡客等8家有联合登录
14.
知名商家优惠券兑换
15.
单品数
网页数 充值卡 充值卡 医疗保健 医疗保健 图书音像 图书音像 家居用品 家居用品 家电 家电 户外/运动 户外/运动 服装 服装 母婴用品 母婴用品 电脑数码 电脑数码 礼品饰品 礼品饰品 箱包 箱包 美容化妆 美容化妆 食品/保健品 食品/保健品 其他分类 其他分类
16.
美容 图书 家居 饰品 箱包 笔记本 户外 服装 手机
0 2 4 6 8 10 老用户平均搜索次数 平均搜索次数 服饰类的平均搜索次数远高于图书,数码和美容
17.
18.
vs
19.
搜索量提升20%
20.
搜索
商品 首页 商家 结果页 详细页 聚类结果 单一结果
21.
搜索结果页面点击率提高10%
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