This document discusses search engine optimization (SEO) strategies and tactics. It covers optimizing content for both people and search engines, including using relevant keywords, structured data, internal links, images, and tracking success metrics. It also discusses technical SEO like site speed and indexing as well as local SEO factors. The goal of SEO is to make content easy for both humans and search engine crawlers to understand in order to improve search visibility and drive qualified traffic.
Are We Generation AI? An Introduction to Applications, Benefits, and Challenges of AI for Small and Medium Sized Business. Presented at the WIN.fbg meeting in Fredericksburg, TX on April 11, 2023.
This document discusses search engine optimization (SEO) strategies and tactics. It covers optimizing content for both people and search engines, including using relevant keywords, structured data, internal links, images, and tracking success metrics. It also discusses technical SEO like site speed and indexing as well as local SEO factors. The goal of SEO is to make content easy for both humans and search engine crawlers to understand in order to improve search visibility and drive qualified traffic.
Are We Generation AI? An Introduction to Applications, Benefits, and Challenges of AI for Small and Medium Sized Business. Presented at the WIN.fbg meeting in Fredericksburg, TX on April 11, 2023.
Paid Search and Paid Social Made Easy - ReportingJonti Bolles
This document provides tips and best practices for setting up measurement and reporting for paid search and paid social campaigns. It recommends defining business goals and key performance indicators upfront. It also discusses setting up the proper tracking using tools like Google Tag Manager and pixels, and how to attribute conversions across different channels. The document emphasizes creating a single source of truth for reporting by choosing an attribution strategy and measurement plan. It provides suggestions for setting up customized and automated reports in platforms like Google Ads, Facebook, and Google Data Studio to save time on ongoing reporting.
2015 AMA Houston NonProfit Sig - Google GrantsJonti Bolles
This document discusses strategies for non-profits to use Google advertising and tools. It recommends creating targeted ad campaigns for specific goals and projects. It also suggests using mobile strategies since many people first access email on their phones. Analytics are important to measure return on investment and see what strategies are most effective at driving visitors, volunteers, donations and email captures. Google offers various grants and resources to help non-profits with awareness and fundraising campaigns.
Holiday SEM - Trends for Seasonal MarketingJonti Bolles
IS Conference 2010 presentation on Year Round Marketing for Holidays and Seasonal SEM. Learn how to look for popular phrases based on historical trends, use multi-channel marketing of well planned campaigns. From Schipul - The Web Marketing Company.
Social search is becoming more intimate and focused on people rather than documents. It utilizes social context like schools or employers that users share to facilitate interaction between users. One way social search works is by indexing content based on the number of shares it has received on social media within a short time frame, allowing search engines to quickly monitor trending topics. However, privacy is a concern as what users view as publicly accessible information does not always mean they want it publicized or used commercially. The distinction between personally identifying information and personally embarrassing information will impact how future search and social engines are designed.
Google is working on personalized social search technologies that can index and rank social media content like tweets and Facebook posts in real-time. This would allow search results to be more relevant and localized by taking social relationships and recommendations into account. However, integrating social data also raises challenges regarding how to determine trust and quality to avoid lower-ranked spam or unreliable information from influencing search results.