WISeAuthentic: The Movie

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WISeAuthentic digital anti-counterfeiting solution protects goods--collections or high-value series of products--against counterfeiting. WISeAuthentic allows manufacturers and resellers to prove the authenticity of items to their customers, and in turn, for the customers to have confidence in their purchase, investments, and to be able to verify that they are genuine to authorities and other third parties.

Apresentação no congresso SET Expo 2014 sobre Startups de Tecnologia. Conteúdo: 1 - Um panorama do Contexto atual, como momento de transição que inclui uma nova Sociedade da Informação, do Conhecimento e de Serviços (em Rede) - com a dança das cadeiras das empresas, a convergência das novas tecnologias e a influência sobre os negócios, a Explosão de Startups e pontos a considerar, blocos básicos de construção, relação entre canais e produtos, e o "Ecossistema" que as viabiliza e sustenta; 2 - O que é uma Startup - crescimento rápido e escalar, qual o ideal para uma startup; 3 - Como criar uma startup - considerando fases, criatividade/inovação para obter diferenciação, design thinking, sobre usar um mapa ou bússola para navegar pelo empreendedorismo inovador - http://bit.ly/QZwlEE , prototipagem - http://bit.ly/ieFzeP , a importância da modelagem de negócios para obter uma visão do todo e facilitar a comunicação (inclusive o pitch) - http://bit.ly/ieFzeP e; 4 - Conclusão, com alguns pontos fundamentais a considerar. Att. @neigrando

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