Vacanze e crociere in barca a vela in Liguria, Mediterraneo e oltre! Sali a bordo del Dream 1 un 55 piedi a tutto comfort fatto a posta per farti godere momenti indimenticabili.
Vacanze non solo mare è il nuovo modo di vivere il mare, grazie a crociere in barca a vela in cui godere oltre alla navigazione e alla bellezza di vivere il mare, la possibilità di scorgere posti irraggiungibili da terra, e scoprire la Liguria e il mediterraneo da un nuovo punto di vista.
Il marketing esperienziale vede nel cliente il primo capitale finanziario. Il consumo è visto come un'esperienza. Allora il marketing deve capire queste dinamiche e, attraverso i moduli strategici - SEM - esperienziali farli vivere nella mente del cliente. Il customer experience management - CEM - è il management che deve strategicamente elaborare e mettere in pratica l'esperienza del cliente
Vacanze e crociere in barca a vela in Liguria, Mediterraneo e oltre! Sali a bordo del Dream 1 un 55 piedi a tutto comfort fatto a posta per farti godere momenti indimenticabili.
Vacanze non solo mare è il nuovo modo di vivere il mare, grazie a crociere in barca a vela in cui godere oltre alla navigazione e alla bellezza di vivere il mare, la possibilità di scorgere posti irraggiungibili da terra, e scoprire la Liguria e il mediterraneo da un nuovo punto di vista.
Il marketing esperienziale vede nel cliente il primo capitale finanziario. Il consumo è visto come un'esperienza. Allora il marketing deve capire queste dinamiche e, attraverso i moduli strategici - SEM - esperienziali farli vivere nella mente del cliente. Il customer experience management - CEM - è il management che deve strategicamente elaborare e mettere in pratica l'esperienza del cliente
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
PP tesi Nunzio D'Alterio_Il posizionamento strategico di MSC Crociere sulle rotte atlantiche. Il caso del Brasile e il problema delle escursioni.
1. Università degli Studi di Napoli
“Parthenope”
Facoltà di Economia
Corso di Laurea di II livello in
Management delle Aziende Marittime
Tesi di Laurea in
Economia dei Trasporti Marittimi
IL POSIZIONAMENTO STRATEGICO DI MSC SULLE ROTTE ATLANTICHE. IL CASO DEL BRASILE E IL PROBLEMA
DELLE ESCURSIONI
RELATORE CANDIDATO
Ch.mO Prof.
Mauro Catalani
Nunzio D’Alterio
CORRELATORE MATR. 0259000017
Maria Laura Gasparini
ANNO ACCADEMICO 2010 – 2011
2. Obiettivo della Tesi
Analisi dei principali porti e Terminal passeggeri del Brasile. Studio
delle dinamiche relative alla movimentazione dei passeggeri e agli
operatori crocieristici ivi presenti
Analisi dell’offerta crocieristica del Sud America nella Stagione
2009/2010 e dal 2007 al 2010
Il posizionamento di MSC in Brasile. Disamina su Itinerari, flotta,
prezzi, escursioni. Criticità e prospettive future.
Management delle aziende marittime
2
3. Principali Porti e Terminal del Brasile
Fonte: http://www.abremar.com.br/
Management delle aziende marittime
3
4. Concais S.A. Maritime Passenger Terminal Giusfredo Santini, Santos
MOVIMENTAZIONE
PASSEGGERI
Stagione Imbarchi Sbarchi Transito Total %
Home port
evoluzione
98/99 45,664 45,933 3,055 94,652
99/00 19,126 19,309 7,644 46,079 -51% Sbarchi e Imbarchi in egual numero
00/01 36,721 35,417 16,530 88,668 92%
01/02 70,488 68,783 12,579 151,850 71% Evoluzione discontinua ma positiva
02/03 70,130 71,101 10,240 151,471 0%
03/04 66,237 67,257 20,334 153,828 2%
Flessione nella Stagione 99/00 (-51%) e
04/05 98,361 98,285 28,907 225,553 47%
05/06 153,656 154,258 46,364 354,278 57% nella Stagione 02/03 (0%)
06/07 219,011 219,268 53,594 491,873 39%
07/08 274,337 273,931 49,056 597,324 21% Dal 1998 al 2010 oltre 4 milioni di
08/09 359,156 359,523 50,337 769,016 29% passeggeri
09/10 453579 454,315 71972 979,866 27%
TOTALE 1,866,466 1,867,380 370,612 4,104,458 203.000 membri di equipaggio nel
Nella Stagione 2009/2010 203.000 membri di equipaggio hanno circolato nel
terminal
2009/2010
Fonte: http://www.concais.com/
Management delle aziende marittime
4
5. Concais S.A. Maritime Passenger Terminal Giusfredo
Santini
SCALI
Numero di soste tecniche navali
nel Terminal nella Stagione di
riferimento
Stagione Scali
98/99 79
99/00 44
00/01 54
01/02 59
02/03 64
03/04 77
04/05 93
05/06 138
06/07 201
07/08 200
Contrazione nella Stagione 1999/2000
08/09 224
09/10 284
Evoluzione costante
Incremento del 259 % dalla Stagione
98/99 Fonte: http://www.concais.com/
Management delle aziende marittime
5
6. Concais S.A. Maritime Passenger Terminal Giusfredo
Santini
NAVI
Numero di differenti Navi
che hanno ormeggiato nel
Terminal nella Stagione di
riferimento
Stagione Differenti Navi
98/99 6
99/00 6
00/01 10
01/02 10
02/03 5
03/04 9
04/05 10
05/06 10
06/07 15
07/08 18
Flessione nella Stagione 2002/2003 08/09 16
09/10 20
Incremento del 233%
Fonte: http://www.concais.com/
Management delle aziende marittime
6
7. Concais S.A. Maritime Passenger Terminal Giusfredo
Santini
TASSO DI OCCUPAZIONE
Tasso di occupazione del Terminal Concais nella Stagione 2009/2010
Occupazione media 17%
Quantità Incidenza Passeggeri Capacità passeggeri
N º Navi Giorni % Media Attuale Occupazione
7367 passeggeri al giorno
media
1 NAVE 60 45% 3.026 42.000 7%
Capacità max di 42.000
2 NAVI 31 23% 6.812 42.000 16% passeggeri/giorno
3 NAVI 20 15% 10.937 42.000 26%
4 NAVI 16 12% 15.213 42.000 36%
Picco della Stagione, 20/02/2010
5 NAVI con 24.341 passeggeri e
4 3% 20.424 42.000 49%
occupazione del 58%
6 NAVI 2 2% 21.657 42.000 52%
TOTALE 133 100%
Fonte: http://www.concais.com/
Management delle aziende marittime
7
8. Concais S.A. Maritime Passenger Terminal Giusfredo
Santini
NAVI DELLA STAGIONE 2010
Nave Passeggeri Equipaggio Scali
MSC: 77 scali e 205.316 capacità max
MSC Opera 2,200 740 13
MSC Musica 3,013 987 24 passeggeri
MSC Lírica 2,065 700 17
MSC Orchestra 3,013 987 23
Costa Magica 3,470 1,023 14 Costa: 34 scali e 122.770 capacità max
Costa Concordia 3,780 1,000 19 passeggeri
Costa Victoria 2,370 766 1
Vision (Royal) 2,435 765 28
Splendour of the seas 2,076 720 16
Grand Celebration 1,890 620 29 Ibero Cruceros: 58 scali e 85.082
Grand Mistral 1,600 970 8 capacità max passeggeri
Grand Voyager 832 360 21
Imperatriz 2,020 685 26
Soberano 2,800 840 13 Vision (Royal): 28 scali e 68.180
Zenith 1,800 642 22
Silver Cloud 296 212 2
capacità max passeggeri
Star Princess 3,102 1,200 1
Insignia 710 390 5
Veendam 1,350 580 1
Corinthian II 114 70 1
TOTALE 40,936 14,257 284
Fonte: http://www.concais.com/
Management delle aziende marittime
8
9. Concais S.A. Maritime Passenger Terminal Giusfredo
Santini
STAGIONALITA’
Giorni - occupazione e % Stagioni
07/08 08/09 09/10
Giorni in un anno 360 360 360
Giorni di Stagione 159 152 193
Giorni Operativi 93 106 133
Occupazione della Stagione % 58% 70% 67%
Occupazione Annuale % 44% 42% 54%
Incremento dei giorni di Stagione e dei giorni operativi
Decremento dell’occupazione dalla Stagione 08/09 alla
Stagione 09/10
Occupazione annuale positiva, +10% rispetto al 07/08
Fonte: http://www.concais.com/
Management delle aziende marittime
9
10. Concais S.A. Maritime Passenger Terminal Giusfredo
Santini
RICAVI E LAVORO
RICAVI E LAVORO GENERATO DALL’INDUSTRIA CROCIERISTICA Dalla Stagione 2006/2007 alla
A SANTOS E NELLA REGIONE Stagione 2009/2010 le variazioni
(ricavi sulle operazioni portuali – fornitura di carburante, acqua e cibo; servizi registrate sono state:
portuali; rifiuti; etc.)
Navi: +5 navi, (33.3%)
Stagione 2006/2007 2007/2008 2008/2009 2009/2010
Scali: +83 scali, (41,3%)
Numero di Navi 15 18 16 20
Numero di Scali 201 200 224 284
Passeggeri: +482.000 passeggeri,
(97,9%)
Numero di 492.000 597.000 769.000 974.000
passeggeri Ricavi: +140 R $ milioni,
(155,5%)
Ricavi Generati R$ 90 milioni R$130 milioni R$ 170 milioni R$ 230 milioni
Assunzione: +2580 personale,
(134,3%)
Assunzione Diretta 1920 2300 3,000 4500
Offerta generata 8,700 11,000 14,000 18000 Offerta indiretta: +9.300
Indiretta
personale, (106,9%)
Fonte: http://www.concais.com/
Management delle aziende marittime
10
11. Concais S.A. Maritime Passenger Terminal Giusfredo
Santini
INVESTIMENTI
INVESTIMENTI
Stagione 2010/2011: 6 R $ milioni
Anno R $ milioni investiti per l’area operativa, da 19.500 m² a
Fino al 2005 20.0 25.000 m² (+5.500 m²)
2006 6.5
Stagione 2011: 11 R $ milioni assegnati al
2007 11.6
settore operativo e di supporto dell’area in
2008 2.5 espansione
2009 1.5
Totale 42.1
2010 6.0
2011 11.0
TOTALE 59.1
Fonte: http://www.concais.com/
Management delle aziende marittime
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12. Pier Mauà S.A. Maritime Passenger Terminal, Rio de Janeiro
LA SOCIETA’
Tre Business
Area Crociere, Terminal Crocieristico
Internazionale di Rio
Area Eventi
Area Investimenti Immobiliari
Inizio operazioni: 1998
Localizzazione: 2km dall’Aeroporto
“Santos”
Crescita media annua: 40%
Fonte: http://wwww.piermaua.com.br/
Management delle aziende marittime
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13. Pier Mauà S.A. Maritime Passenger Terminal
AREA CROCIERE
Stagione Scali Differenti Navi Turisti (totale) Dalla Stagione 98/99 alla Stagione
1998/1999 72 scali 22 80.951 2010/2011, le variazioni registrate
1999/2000 74 scali 26 88.245 sono state:
2000/2001 87 scali 27 121.093
2001/2002 92 scali 33 145.023 Scali: +183 scali, (254%)
2002/2003 72 scali 25 108.817
2003/2004 78 scali 33 123.466 Differenti Navi: +11 Navi, (50%)
2004/2005 83 scali 30 181.760
2005/2006 109 scali 35 256.704 Turisti: +699.049, (863%)
bbx06/2007 103 scali 38 314.878
2007/2008 148 scali 39 404.852 Evoluzione: costante e graduale,
2008/2009 144 scali 35 443.338 con una flessione solo nella Stagione
2009/2010 226 scali 36 687.685 02/03
2010/2011 (stima) 255 scali 33 780.000
Dal 1998 ad oggi:
3 milioni di persone
R $ 900 milioni Fonte: http://wwww.piermaua.com.br/
Management delle aziende marittime
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14. Pier Mauà S.A. Maritime Passenger Terminal
AREA EVENTI E INVESTIMENTI IMMOBILIARI
EVENTI INVESTIMENTI IMMOBILIARI
Inizio: 2007 Real Estate
Restauro magazzini del porto Rilancio dell’Area portuale di Rio
Eventi: “Fashion Rio” e “Noites Investimenti previsti per R $ 450 milioni
Cariocas”
Costruzione di edifici polivalenti
Riunioni Internazionali: l'UN-Habitat, e
il United Nation's 5th World Urban
Forum
Fonte: http://wwww.piermaua.com.br/
Management delle aziende marittime
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15. Porto Veleiro Nautical Cruise Receptive, Armação dos Búzios
Búzios
Decima città più visitata con 28.000 abitanti
Penisola con 23 spiagge
Scalo remoto situato a 170 km a nord di Rio
Ancoraggio al largo
Tender di supporto da Porto Veleiro
Villaggio di pescatori
Centro termale
Ristoranti e negozi di design, Rua das
Pedras
Fonte: http://wwww.buzios.rj.gov.br
Management delle aziende marittime
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16. Porto Veleiro Nautical Cruise Receptive, Armação dos Búzios
Impatto delle crociere, Stagione
2009/2010 (Indagine IDEIAS)
Apporto di R $ 90 milioni all’economia della città
376.000 sbarchi (donne 58,7 % e uomini 41,3%)
Spesa media giornaliera tra R $ 180 e R $ 280
Crocieristi provenienti da San Paolo e Minas Gerais
(70%)
Crocieristi stranieri (30%)
Operazioni finanziarie registrate in tutta la Stagione
pari a R $ 534 milioni
70 giorni operativi
3 navi ancorate contemporaneamente
Fonte: http://www.ideias.org.br/
Management delle aziende marittime
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17. L’Offerta Crocieristica del Sud America - Stagione 2009/2010
OPERATORI CROCIERISTICI NEO LATINI
CAPACITA’ PASSEGGERI/NOTTE
Navi Pax (LB) Crociere Pax-Night
MSC 6 11.046 120 1.225.292
CVC 4 5.995 90 700.608
Costa 3 7.650 33 640.542
Cruises
Ibero 3 3.578 23 197.408
Cruceros
Cruceros 2 262 112 51.212
Australis
Skorpios 2 208 70 43.680
TOT. 20 28.739 448 2.888.742
Fonte: G.P. Wild International Limited (2010)
Management delle aziende marittime
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18. L’Offerta Crocieristica del Sud America - Stagione 2007-2010
Capacità totale passeggeri/notte dalla Stagione
2007/08 alla Stagione 2009/10
6000000 Crescita costante
5000000
4000000 Interesse da parte degli
3000000 operatori leader
P
a
g
r
e
s
2000000
i
1000000
Percentuale di sviluppo pari
0
2007/8 2008/9 2009/10
al 45%
Capacità totale
Passeggeri/Notte 3793784 4796711 5512905
2007/2010 Incidenza Degli Operatori
Neo Latini sul totale: 52,4%
Fonte: G.P. Wild International Limited (2010)
Management delle aziende marittime
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19. Posizionamento Strategico di MSC in Brasile – Stagione
2010/2011
INDAGINE
Flotta: MSC Orchestra, MSC
Musica, MSC Armonia
Stagione: Ottobre-Marzo
Itinerari: 10 Itinerari che toccano
esclusivamente le coste del Brasile
Prezzi: di bassa, media, medio-alta, e
alta Stagione. Includono il volo
dall’Italia.
Prezzo medio ponderato per
crociera
Escursioni: Santos, Rio de Janeiro e
Buzios
Fonte: Catalogo annuale MSC Crociere Autunno 2010/Autunno 2011
Management delle aziende marittime
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20. Posizionamento Strategico di MSC in Brasile – Stagione
2010/2011
MSC Orchestra MSC Musica MSC Armonia
Ottobre (8/15) - It. 41 2665,6628 Tariffe individuali in media
Dicembre (04/11) -It. 25 2519,2549
Dicembre (12/19)- It. 30 2499,2549
per crociera da Ottobre a
Dicembre (19/26)- It. 30 3041,8902 Marzo
Dicembre (23/30)- It. 25 3041,8902
Dicembre (26/02)- It. 31 3381,8902 MSC Orchestra: Presente per quasi
Gennaio (02/08), (16/22) - It. 32 2399,2549 tutta la Stagione, applica un tariffario
Gennaio (04/10) - It. 43 2105,4311 variegato
Gennaio (07/15)- It. 27 2619,2549
Gennaio (15/22), (22/29)- It. 25 2519,2549
Gennaio (30/12-07)- It. 26 3503,396
Febbraio (29/01-05), (05/12), (12/19), (19/26)- It.25 2519,2549 MSC Musica: Presente per quasi tutta
Febbraio (30/01-05), (13/19) - It. 32 2399,2549 la Stagione, applica un tariffario
Marzo (05/13)- It. 28 2619,2549 variegato
Marzo (05/13) - It. 34 2599,2549
Marzo (27/02-05) - It. 32 2399,2549
Marzo (26-02/04)- It. 25 2519,2549
MSC Armonia: Presente solo ad
Bassa Stagione Ottobre e a Gennaio, applica un
Media Stagione tariffario di bassa e media Stagione
Medio-Alta Stagione
Alta Stagione
Prezzi: media ponderata dei prezzi applicati alle
Prezzi:
Nota: i valori sono es pres si in euro diverse opzioni di cabina
It.= Itinerario
Fonte: Catalogo annuale MSC Crociere Autunno 2010/Autunno 2011
Management delle aziende marittime
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21. Posizionamento Strategico di MSC in Brasile – Stagione
2010/2011
ESCURSIONI
SANTOS RIO DE JANEIRO BUZIOS
Guaruja (4 ore) Pan di Zucchero (4 ore) Gita in catamarano (2,5 ore)
Copacabana e Ipanema (6 ore) Carrello tour (2 ore)
Sao Paulo (6,5 ore) Corcovado (4 ore) Cabo Frio & bikini shopping
Foresta Tijuca e Corcovado in (5 ore)
Servizio auto o furgone Jeep (4 ore) Percorso religioso (3,5 ore)
Niemeyer, Niteroi e Musei (4 ore)
Servizio auto o furgone
Fonte: http://msccruzeiros.com.br/
Management delle aziende marittime
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22. Criticità e prospettive per MSC in Brasile
Criticità Prospettive
Stagionalità: legata ai problemi tecnici e Destinazione ambita dai crocieristi di
alla politica del settore turistico tutto il Mondo
Leggi e Regolamenti poco chiari Mercato in forte espansione
Assenza di dialogo tra settore Coppa del Mondo e Olimpiadi
crocieristico, politici e decision makers
Costruzione nuovo Terminal
Mancanza di uno stimolo alla Marittimo nel Bacino di Santos tra il
competitività 2013 e il 2014
Infrastrutture portuali povere e costi Investimenti in Infrastrutture portuali
operativi astronomici
Rivitalizzazione dell’Area portuale di
Equipaggio di nazionalità brasiliana Santos e creazione di nuove opportunità
(25% - 50%)
Per gli operatori del settore sono le
Crociere più costose al Mondo
Management delle aziende marittime
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