RAVPower conducted an Instagram contest from August 3rd to 15th 2015 to promote their brand and products. The contest targeted young adventure travelers and outdoor enthusiasts. Participants were asked to post photos on Instagram with the hashtag #POWERYOURLIFE to enter to win prizes. Over the contest period, RAVPower gained nearly 5,000 new Instagram followers and over 150,000 likes on branded content. The campaign was successful in expanding RAVPower's brand awareness among younger audiences.
News Rewired Presentation - OnTheWight's experience with Automated Articles -...onthewight
I was invited to present at Journalism.co.uk's News Rewired conference on 1 December 2015.
Here's my presentation in the 'How can robot journalists help the media' session.
Learn our top tips for running a successful Instagram contest, in order to achieve your marketing goals.
Gain followers, UGC, reach and brand awareness, while engaging your brand audience.
News Rewired Presentation - OnTheWight's experience with Automated Articles -...onthewight
I was invited to present at Journalism.co.uk's News Rewired conference on 1 December 2015.
Here's my presentation in the 'How can robot journalists help the media' session.
Learn our top tips for running a successful Instagram contest, in order to achieve your marketing goals.
Gain followers, UGC, reach and brand awareness, while engaging your brand audience.
Link building in 2021 (when you're a bit crap at PR) #brightonseoStacey MacNaught
You do not have to be a PR expert to build links and be successful in SEO. Here's my #brightonseo Spring 2021 deck on building links in 2021 without cold emailing journalists.
I'm sharing a few practical ways we're acquiring links without cold emailing journos. Some of this may lack a bit of context without the talk recording... but, as ever, feel free to get in touch with questions!
How To Increase Followers On Instagram | 20 Tips To Increase Instagram Follow...Simplilearn
This tutorial on "How to increase followers on Instagram" will help you understand the top 20 tips used for increasing Instagram followers. However, getting noticed and growing an engaged audience on Instagram is not an easy task. Gaining likes and followers on Instagram help to spread brand awareness and reach potential customers. But, if you are among those marketers who want to know "How to get followers on Instagram?", this video is the best choice for you.
Below are few important tips for your Instagram captions, hashtags, profile, and more, that help you on what to post on Instagram in order to gain more followers and way more visibility in a short period of time.
1: Take advantage of your bio
2: Use relevant hashtags for your content
3: Post your content at the right time
4: Steal followers from your competitors
5: Pay for sponsored posts and product reviews
6: Use geotags for easier discoverability
7: Use Instagram stories to attract followers and grow your
userbase
8: Highlight important stories
9: Ask for followers
10: Take on the latest trends to get more followers
11: Run contests and giveaways
12: Stay consistent with your posts
13: Keep track of your Instagram following
14: Use Instagram ads
15: Create visually attractive and eye-catching advertisements
16: Take advantage of Instagram tools
17: Develop your own signature style
18: Use user engagement to your advantage
19: Use high-quality images and videos
20: Promote your Instagram page on other social media channels
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
My agency's great work with SkyView Atlanta which is doing greatEric Hyman
Quick social/PR case for my agency The Partnership and our client SkyView Atlanta, I began working with them when they came here with only an idea to build it and our team has been with them ever since, really great story on quickly making it into an icon for the city.
Inbound PR - Building Links with Less Cold OutreachStacey MacNaught
Producing content and pitching it to journalists to build links is getting harder all the time. Digital PR and outreach professionals are experiencing their job becoming more competitive and more difficult.
But there are ways to win press links using the things you already have in your business (as opposed to creating big content pieces). You've got product or service, expertise and stories. And in my BrightonSEO talk in September 2021, I talked about how we use media enquiry services like HARO, ResponseSource and others to earn links, build credibility with journalists and ultimately get to a point where journalists are coming to us with requests.
TheSocialArchitects 2015 Hashtag Campaign Impressions http://bit.ly/SocArchitects #SocArch Created nearly 3.4 BILLION Impressions for clients & orchestrated a unique eco-system of more than 200 “Peer-to-Peer” global influencers
A highly visual presentation featuring leading retail projects from around the globe. We look beyond the latest trends to explore innovative and award-winning approaches, technologies and materials that make up todays retail environments. This session looks at the intersection of visionary and ambitious thinking that leads to innovation. Content includes several award-winning stores to hit the global market in the past year - projects recognized for their approaches to overall concept, branding, visual merchandising, graphics, way-finding, sales technology, fixtures, lighting, materials, sustainability and historic preservation.
Retail design professionals, retailers and solutions providers will benefit from inspiring ways to blend both physical and digital aspects of innovation to create unique selling environments.
(content curated from the Retail Design Institute’s 45th International Store Design Competition & other online sources credited at the end where known)
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...Stacey MacNaught
We invest so much into content production and promotion for link and coverage building. And actually, we see some amazing content marketing of this nature with brilliant results now. But what happens when your content promotion is over? I spoke about that at Verve's awesome outREACH Conference in June 2018. Here's the deck.
Building Links and Coverage when your Campaign is Over - Stacey McNaught @ ou...outREACH Conference
You’ve created an amazing story with great supporting assets and you’ve had superb success getting it placed, covered and building links. High 5! But what happens now? In this session, Stacey will talk about turning your completed campaigns into assets on a website that generate links (relatively) passively for years after your outreach has stopped.
Building Links and Coverage when your Campaign is Over - Stacey McNaught @ ou...outREACH Conference
You’ve created an amazing story with great supporting assets and you’ve had superb success getting it placed, covered and building links. High 5! But what happens now? In this session, Stacey will talk about turning your completed campaigns into assets on a website that generate links (relatively) passively for years after your outreach has stopped.
My presentation deck for MobileMonday Indonesia August 31st 2015. Contains the development of video Industry in Indonesia and how brands should act on the age of social videos.
In the third instalment we present the strategy for the second wave: content. The first wave, channels (Twitter, Facebook, LinkedIn) will primarily be used for broadcasting the content we create at Apegroup. However, the content itself is also part of the social media, we will not own any channels.
Link building in 2021 (when you're a bit crap at PR) #brightonseoStacey MacNaught
You do not have to be a PR expert to build links and be successful in SEO. Here's my #brightonseo Spring 2021 deck on building links in 2021 without cold emailing journalists.
I'm sharing a few practical ways we're acquiring links without cold emailing journos. Some of this may lack a bit of context without the talk recording... but, as ever, feel free to get in touch with questions!
How To Increase Followers On Instagram | 20 Tips To Increase Instagram Follow...Simplilearn
This tutorial on "How to increase followers on Instagram" will help you understand the top 20 tips used for increasing Instagram followers. However, getting noticed and growing an engaged audience on Instagram is not an easy task. Gaining likes and followers on Instagram help to spread brand awareness and reach potential customers. But, if you are among those marketers who want to know "How to get followers on Instagram?", this video is the best choice for you.
Below are few important tips for your Instagram captions, hashtags, profile, and more, that help you on what to post on Instagram in order to gain more followers and way more visibility in a short period of time.
1: Take advantage of your bio
2: Use relevant hashtags for your content
3: Post your content at the right time
4: Steal followers from your competitors
5: Pay for sponsored posts and product reviews
6: Use geotags for easier discoverability
7: Use Instagram stories to attract followers and grow your
userbase
8: Highlight important stories
9: Ask for followers
10: Take on the latest trends to get more followers
11: Run contests and giveaways
12: Stay consistent with your posts
13: Keep track of your Instagram following
14: Use Instagram ads
15: Create visually attractive and eye-catching advertisements
16: Take advantage of Instagram tools
17: Develop your own signature style
18: Use user engagement to your advantage
19: Use high-quality images and videos
20: Promote your Instagram page on other social media channels
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills, and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
My agency's great work with SkyView Atlanta which is doing greatEric Hyman
Quick social/PR case for my agency The Partnership and our client SkyView Atlanta, I began working with them when they came here with only an idea to build it and our team has been with them ever since, really great story on quickly making it into an icon for the city.
Inbound PR - Building Links with Less Cold OutreachStacey MacNaught
Producing content and pitching it to journalists to build links is getting harder all the time. Digital PR and outreach professionals are experiencing their job becoming more competitive and more difficult.
But there are ways to win press links using the things you already have in your business (as opposed to creating big content pieces). You've got product or service, expertise and stories. And in my BrightonSEO talk in September 2021, I talked about how we use media enquiry services like HARO, ResponseSource and others to earn links, build credibility with journalists and ultimately get to a point where journalists are coming to us with requests.
TheSocialArchitects 2015 Hashtag Campaign Impressions http://bit.ly/SocArchitects #SocArch Created nearly 3.4 BILLION Impressions for clients & orchestrated a unique eco-system of more than 200 “Peer-to-Peer” global influencers
A highly visual presentation featuring leading retail projects from around the globe. We look beyond the latest trends to explore innovative and award-winning approaches, technologies and materials that make up todays retail environments. This session looks at the intersection of visionary and ambitious thinking that leads to innovation. Content includes several award-winning stores to hit the global market in the past year - projects recognized for their approaches to overall concept, branding, visual merchandising, graphics, way-finding, sales technology, fixtures, lighting, materials, sustainability and historic preservation.
Retail design professionals, retailers and solutions providers will benefit from inspiring ways to blend both physical and digital aspects of innovation to create unique selling environments.
(content curated from the Retail Design Institute’s 45th International Store Design Competition & other online sources credited at the end where known)
Building Links and Coverage When Your Content Campaign is Over - outREACH Con...Stacey MacNaught
We invest so much into content production and promotion for link and coverage building. And actually, we see some amazing content marketing of this nature with brilliant results now. But what happens when your content promotion is over? I spoke about that at Verve's awesome outREACH Conference in June 2018. Here's the deck.
Building Links and Coverage when your Campaign is Over - Stacey McNaught @ ou...outREACH Conference
You’ve created an amazing story with great supporting assets and you’ve had superb success getting it placed, covered and building links. High 5! But what happens now? In this session, Stacey will talk about turning your completed campaigns into assets on a website that generate links (relatively) passively for years after your outreach has stopped.
Building Links and Coverage when your Campaign is Over - Stacey McNaught @ ou...outREACH Conference
You’ve created an amazing story with great supporting assets and you’ve had superb success getting it placed, covered and building links. High 5! But what happens now? In this session, Stacey will talk about turning your completed campaigns into assets on a website that generate links (relatively) passively for years after your outreach has stopped.
My presentation deck for MobileMonday Indonesia August 31st 2015. Contains the development of video Industry in Indonesia and how brands should act on the age of social videos.
In the third instalment we present the strategy for the second wave: content. The first wave, channels (Twitter, Facebook, LinkedIn) will primarily be used for broadcasting the content we create at Apegroup. However, the content itself is also part of the social media, we will not own any channels.
1. Davide Nicolucci, Shenzhen
August 2015
#POWERYOURLIFE
Instagram Contest for
RAVPower - Case results
Instagram.com/RAVPower
August 3rd - 15th 2015
2. Davide Nicolucci, Shenzhen
August 2015
Target audience:
Young, smart, adventure travel
lovers, outdoor activists
U.S., CA, U.K., DE, IT, FR, ES, JP.
17 - 28 y.o., earlier age than average
RAVPower customer
Active Social Media Users, focus on
Instagram
9. Davide Nicolucci, Shenzhen
August 2015
An higher chance to
be selected as
winner is given to
the users who post
on their IG profile
using the tag
#POWERYOURLIFE
10. Davide Nicolucci, Shenzhen
August 2015
A crucial role has
been played by
RAVPower intagram
cooperators, in order
to get the best
Coverage on the
Media
13. Davide Nicolucci, Shenzhen
August 2015
Users from all over
the world start
talking about
RAVPower’s
products and
spread the voice on
Instagram,
Facebook and
Twitter using the
tag
22. Davide Nicolucci, Shenzhen
August 2015
Likes on RAVPower profile posts
Comments on RAVPower profile posts
Total likes on RAVPower BRANDED
CONTENT
9.195
3.078
23. Davide Nicolucci, Shenzhen
August 2015
Likes on RAVPower profile posts
Comments on RAVPower profile posts
Total likes on RAVPower BRANDED
CONTENT
9.195
3.078
150.000+
24. Davide Nicolucci, Shenzhen
August 2015
Likes on RAVPower profile posts
Comments on RAVPower profile posts
Total likes on RAVPower BRANDED
CONTENT
Total comments on RAVPower BRANDED
CONTENT
9.195
3.078
150.000+
25. Davide Nicolucci, Shenzhen
August 2015
Likes on RAVPower profile posts
Comments on RAVPower profile posts
Total likes on RAVPower BRANDED
CONTENT
Total comments on RAVPower BRANDED
CONTENT
9.195
3.078
150.000+
5.000+
34. Davide Nicolucci, Shenzhen
August 2015
+ 4.924 Followers on RAVPower’s Profiles
+ 7.550 People Tagged
+ 880 Photos uploaded on Instagram using the hashtag
#POWERYOURLIFE
35. Davide Nicolucci, Shenzhen
August 2015
+ 4.924 Followers on RAVPower’s Profiles
+ 7.550 People Tagged
+ 880 Photos uploaded on Instagram using the hashtag
#POWERYOURLIFE