Præsentation hvor vi tager et kig ind i de digitale indfødtes verden, hvilke tendenser vi ser og hvad det betyder for virksomhederne og deres marketing
Institutional Branding: Discover the Hidden Value of Your Existing Research B...University of Victoria
Research can be a lengthy, expensive process. Learn how you can avoid the pitfalls of repeating past work, not going deep enough to garner real insight or developing a study that could potentially lead to divisive or inconclusive results.
In this session, the Discovery Collaborative will discuss its Discovery Workshop - an innovative approach for conducting institutional branding research kick-off sessions. Learn how clients such as The Evergreen State College and California State University - Chico have used this approach to glean all relevant insights from previous research, understand needs and expectations of key internal audiences and refine the objectives of future research. Clarifying research goals and objectives is crucial to garnering support for research and any resulting institutional branding decisions among key internal audiences for the research and any resulting institutional branding decisions.
Presenters:
Debbie Plawner, Discovery Collaborative
Præsentation hvor vi tager et kig ind i de digitale indfødtes verden, hvilke tendenser vi ser og hvad det betyder for virksomhederne og deres marketing
Institutional Branding: Discover the Hidden Value of Your Existing Research B...University of Victoria
Research can be a lengthy, expensive process. Learn how you can avoid the pitfalls of repeating past work, not going deep enough to garner real insight or developing a study that could potentially lead to divisive or inconclusive results.
In this session, the Discovery Collaborative will discuss its Discovery Workshop - an innovative approach for conducting institutional branding research kick-off sessions. Learn how clients such as The Evergreen State College and California State University - Chico have used this approach to glean all relevant insights from previous research, understand needs and expectations of key internal audiences and refine the objectives of future research. Clarifying research goals and objectives is crucial to garnering support for research and any resulting institutional branding decisions among key internal audiences for the research and any resulting institutional branding decisions.
Presenters:
Debbie Plawner, Discovery Collaborative