Fitness Professsionals, as one of the first to earn P90X® Certification and to publicly implement the program, I have the skills to work with you directly to help you harness the Power of P90X® for your business. Contact me for more information or to set an appointment: BeachbodyCoach.com or kosFXfitness.com
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How to Make Awesome SlideShares: Tips & TricksSlideShare
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The P90X workout is an extreme 90 day fitness program developed by workout guru Tony Horton and Beachbody. This intense home exercise program combines cardio workouts, weight and resistance training, yoga, plyometrics, and stretching routines to improve coordination, flexibility, and strength.
Shaklee the number 1 nutritional company in the U.S. for over 50 years we've been creating healthier lives. Always safe, Always effective, Always green. 100% unconditional money back guarantee.
IDEA World Fitness Convention Brochure for August 2014 in Anaheim, Ca.Greg in SD
IDEA World Fitness Convention Brochure for August 2014 in Anaheim, Ca.
Join over 12,000 other fitness professionals for this world wide event.
Learn more at www.IDEAfit.com
Thank you for taking the time to view our presentation.
Our work is rewarding with a fun and supportive team from all walks of life, all working with various goals from improving their lives or saving for retirement.
No experience required as we provide training.
We are proud to say our home based business opportunity is second to none.
This could be the perfect opportunity you've been looking for!
We hope you will decide to change your financial furture with us and this great company!
Contact: perfectcareerathome@yahoo.com
The P90X workout is an extreme 90 day fitness program developed by workout guru Tony Horton and Beachbody. This intense home exercise program combines cardio workouts, weight and resistance training, yoga, plyometrics, and stretching routines to improve coordination, flexibility, and strength.
Shaklee the number 1 nutritional company in the U.S. for over 50 years we've been creating healthier lives. Always safe, Always effective, Always green. 100% unconditional money back guarantee.
IDEA World Fitness Convention Brochure for August 2014 in Anaheim, Ca.Greg in SD
IDEA World Fitness Convention Brochure for August 2014 in Anaheim, Ca.
Join over 12,000 other fitness professionals for this world wide event.
Learn more at www.IDEAfit.com
Thank you for taking the time to view our presentation.
Our work is rewarding with a fun and supportive team from all walks of life, all working with various goals from improving their lives or saving for retirement.
No experience required as we provide training.
We are proud to say our home based business opportunity is second to none.
This could be the perfect opportunity you've been looking for!
We hope you will decide to change your financial furture with us and this great company!
Contact: perfectcareerathome@yahoo.com
2. The P90X® Story
• Following the success of Power 90®, fitness expert and trainer
Tony Horton partnered with Beachbody® to develop the most
extreme home fitness program ever created — P90X
• Development of P90X:
− Two years
− Collaborative effort:
• Tony Horton
• Beachbody
• Numerous fitness experts
• Sports scientists
• Nutritionists
• P90X launched in 2005
®
3. Tony Horton
• “Master motivator,” inspiring millions of people
• Has helped people turn their lives around with the perfect mix
of encouragement, humor, discipline, and fun
• 20+ years’ experience
• Trains professional athletes, sports teams, movie stars,
recording artists, and everyday people
• Expertise in yoga, weight training, aerobic training, boxing,
kickboxing, post-rehabilitation training, advanced stretching,
circuit, cross training, and interval training
®
4. Key Facts
• #1-selling extreme fitness program in the world
• Nearly 4 million units sold to date
• Media/Exposure:
− Average $40M+ in TV media per year Ray Allen Erin Andrews Ashton Kutcher Pink
− ESPN Radio
− Ongoing PR coverage in national
outlets: over 35M impressions
2010–2011
− Organic professional athlete
Brian Wilson Sheryl Crow Emmitt Smith Kelly Slater
and celebrity endorsements
− 50%+ brand awareness
® *Source: IMS Indexed Media Ranking
All trademarks, products, and service names are the property of their respective owners.
5. Key Facts
• Highly engaged and loyal
consumer base:
− 500K+ Facebook® fans
− 10K+ user-generated
YouTube® videos
− 93% of users “have
already” or are “very likely”
to recommend P90X®
®
All trademarks, products, and service names are the property of their respective owners.
6. Powerful Brand Equity
Among people who have tried P90X:
• 91% agree it can TRANSFORM YOUR HEALTH
• 90% agree it can CHANGE YOUR LIFE
• 93% agree it’s a COMPREHENSIVE program
• 89% agree it’s proven to DELIVER RESULTS
• 83% agree it gets you RIPPED
• 89% agree it’s a PREMIUM QUALITY BRAND
• 80% agree it’s FUN to do
®
8. Brand Personality
P90X® is: P90X® is not:
• Honest • Gimmicky
• Direct • Flowery
• Passionate • Confrontational
• Motivating • In your face
• Encouraging • Cage rattling
• Assured (with conviction) • Arrogant
• Fun • Disparaging or belittling
®
9. What Has Made P90X® So Successful?
• It works.
• The variety of the workouts
keeps people engaged so
they stick with the program.
• It’s a comprehensive 90-day
program that includes a
custom nutrition plan.
• It’s fun—once you get past
the soreness!
• P90X graduates are our
most powerful sales tool.
®
10. P90X® As Pop Culture
TV:
• Up All Night
• The Game
• Survivor
• Dancing with the Stars
• The Jay Leno Show —
Jonah Hill interview
• The Ellen DeGeneres Show
• Numerous sports broadcasts
®
11. P90X® As Pop Culture
Tony Horton appearances:
• Good Morning America
• The Today Show
• LIVE! with Kelly
• The Doctors TV Show
• The Dr. Oz Show
• CNBC: How I Made My Millions
• Fox and Friends
• The Talk
• KTLA
®
12. P90X® As Pop Culture
Print coverage:
• The Wall Street Journal
• The New York Times
• The Washington Post
• The Los Angeles Times
• Fitness
• Men’s Health
• Women’s Health
• Outside
• Maxim
• Esquire
• Details
• Self
®