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South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, US. Below are some themes we witnessed across the selection of Interactive presentations we were able to attend.
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Practically an official national holiday in the United States, Super Bowl Sunday is often considered the wedding industry‟s vacation weekend, as it is the weekend with the fewest weddings planned across the country. Even people who do not like the sport of Football will tune in to watch the ads and enjoy the spectacle of this mega media event.
2012 2 8 mindshare digital po v superbowl 2012
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Google recently merged all of its privacy policy into one simplified set of terms covering all its products. The changes are significant, making it impossible for anyone to ignore. Most notably users and lawyers are concerned about the absence of an opt-out button. Naturally Google competitors like Microsoft are exploiting the controversy and doing nothing to diminish the views that Google is being disingenuous in its claims that the changes are largely for simplicity and consistency's sake. These competitors essentially assert that Google is putting its own interests above those of users, and that its real aim is to track what users do across its portfolio of products and to lure more advertising with better data.
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2012 3 23 mindshare sxsw summary
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Everyone remembers the story of the boy who cried wolf. In the digital world our equivalent is mobile. We are so used to mobile evangelists proclaiming it’s the “year of mobile” that you can actuall hear the collective groans at industry conferences. Eyes roll, shoulders shrug, minds tune out, and eventually people start playing around with their mobile phones. Now I’m from Ohio so I’m not entirely sure but I think that’s what they call irony.
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Apple has announced the introduction of a new version of its Apple TV and iPad range. With approximately 70 million iPads forecast to be shipped in 2012 (71% up on 2011), there remains an insatiable appetite for Apple products around the world. Whilst neither announcement is especially ground-breaking, the success of the iPhone 4S, which was greeted with hoots of derision by tech-blogs, shows that the general public doesn’t seem to care. There are multiple additional features and upgrades with no major price hike so these latest announcements are unlikely to see this demand change significant and if anything could well increase it.
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Practically an official national holiday in the United States, Super Bowl Sunday is often considered the wedding industry‟s vacation weekend, as it is the weekend with the fewest weddings planned across the country. Even people who do not like the sport of Football will tune in to watch the ads and enjoy the spectacle of this mega media event.
2012 2 8 mindshare digital po v superbowl 2012
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Google recently merged all of its privacy policy into one simplified set of terms covering all its products. The changes are significant, making it impossible for anyone to ignore. Most notably users and lawyers are concerned about the absence of an opt-out button. Naturally Google competitors like Microsoft are exploiting the controversy and doing nothing to diminish the views that Google is being disingenuous in its claims that the changes are largely for simplicity and consistency's sake. These competitors essentially assert that Google is putting its own interests above those of users, and that its real aim is to track what users do across its portfolio of products and to lure more advertising with better data.
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(20)
2013 1 4 mindshare digital pov samsung's tizen-based phones
2013 1 4 mindshare digital pov samsung's tizen-based phones
2012 11 8 mindshare digital po v the adaptive election
2012 11 8 mindshare digital po v the adaptive election
2012 9 19 mindshare digital pov shazam tv push
2012 9 19 mindshare digital pov shazam tv push
Startup profile on Stumbleupon
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2012 7 25 splendin isolation
2012 7 25 splendin isolation
2012 8 7 mindshare digital pov foursquare promoted offerings
2012 8 7 mindshare digital pov foursquare promoted offerings
2012 5 14 mindshare digital po v facebook app store
2012 5 14 mindshare digital po v facebook app store
2012 4 30 mindshare digital po v google locations become advance
2012 4 30 mindshare digital po v google locations become advance
2012 4 14 mindshare digital po v hashtags
2012 4 14 mindshare digital po v hashtags
2012 3 23 mindshare sxsw summary
2012 3 23 mindshare sxsw summary
2012 3 9 pret a-portable
2012 3 9 pret a-portable
2012 3 9 mindshare digital pov - apple i pad announcement
2012 3 9 mindshare digital pov - apple i pad announcement
2012 2 8 mindshare digital po v superbowl 2012
2012 2 8 mindshare digital po v superbowl 2012
2012 2 2 mindshare digital po v new google privacy policy
2012 2 2 mindshare digital po v new google privacy policy
Cloud marketing book electronic version
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Mobilising Media: Tablet & Mobile Marketing
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2011 10 3 mindsahre po v inflating cpc
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Download now