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MOBILISINGM E D I ACIARÁN NORRISHEAD OF DIGITALM I N D S H A R E
The New Content Model   2008   2
Dennis Ritchie  1941 - 2011
Introduction  TrendsIntegrationCase Studies
Introduction
The future is already here, its just not very evenly        distributed.  William Gibson, 1993
Trends
Image by Any McNeill on flickr
100million smartphones          shipped Q4 2010Image by *Micky on flickr      Source: IDC Feb 2011
10         million smartphones          shipped Q4 2010Image by *Micky on flickr      Source: IDC Feb 2011
63                                   million iPads                                   sales, 2011Image by Robert Scoble on ...
6%                                          Irish population own iPads                                           117k     ...
19%                            global market                                shareImage by *Micky on flickr
19%                            global market                                shareImage by *Micky on flickr        Source: ...
51%         social, gaming or             gamblingSource: Mindshare/Sponge It Mobile Research, Nov 2010
Ask an expertSource: Mindshare/Sponge It Mobile Research, Nov 2010
Ask an expertSource: Mindshare/Sponge It Mobile Research, Nov 2010
98% 98                          use at home             He’s Right 71%              %           use between               ...
86%TV & mobile webImage by Angelrraveloron flickr                Source: Microsoft Advertising Meet The Screens 2011
Integration
Consumer Journey
Case Studies
KEY USES FORMOBILE & TABLETS
LINK TO THEREAL WORLD
PROVIDEUTILITY
PROVIDEENTERTAINMENT
Conclusion         Mobile FirstNot Just Apple, Not Just Apps Connect, Inform, Entertain
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
Mobilising Media: Tablet & Mobile Marketing
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Mobilising Media: Tablet & Mobile Marketing

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Apparently this is the decade of mobile. But what does that really mean? And what should marketers be doing to prepare? Find out with this presentation.

Published in: Technology, Business

Mobilising Media: Tablet & Mobile Marketing

  1. MOBILISINGM E D I ACIARÁN NORRISHEAD OF DIGITALM I N D S H A R E
  2. The New Content Model 2008 2
  3. Dennis Ritchie 1941 - 2011
  4. Introduction TrendsIntegrationCase Studies
  5. Introduction
  6. The future is already here, its just not very evenly distributed. William Gibson, 1993
  7. Trends
  8. Image by Any McNeill on flickr
  9. 100million smartphones shipped Q4 2010Image by *Micky on flickr Source: IDC Feb 2011
  10. 10 million smartphones shipped Q4 2010Image by *Micky on flickr Source: IDC Feb 2011
  11. 63 million iPads sales, 2011Image by Robert Scoble on flickr Source: Gartner Sept 2011
  12. 6% Irish population own iPads 117k Swedish population own iPadsImage byby Kathryb Rotondo on flickr Image Robert Scoble on flickr Source: SIFO/TU, March2011 Source: Puca Oct 2011
  13. 19% global market shareImage by *Micky on flickr
  14. 19% global market shareImage by *Micky on flickr Source: Canalys Aug 2011
  15. 51% social, gaming or gamblingSource: Mindshare/Sponge It Mobile Research, Nov 2010
  16. Ask an expertSource: Mindshare/Sponge It Mobile Research, Nov 2010
  17. Ask an expertSource: Mindshare/Sponge It Mobile Research, Nov 2010
  18. 98% 98 use at home He’s Right 71% % use between 7-9pm use iPad at home(mainly in the evening) Image by Klearchos Kapoutsis on flickr
  19. 86%TV & mobile webImage by Angelrraveloron flickr Source: Microsoft Advertising Meet The Screens 2011
  20. Integration
  21. Consumer Journey
  22. Case Studies
  23. KEY USES FORMOBILE & TABLETS
  24. LINK TO THEREAL WORLD
  25. PROVIDEUTILITY
  26. PROVIDEENTERTAINMENT
  27. Conclusion Mobile FirstNot Just Apple, Not Just Apps Connect, Inform, Entertain

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