The document discusses how clothing affects psychological processes, highlighting studies showing that the attire can influence attention and cognitive engagement. Experiments demonstrated that individuals wearing specific clothing, like a lab coat, showed improved performance on cognitive tasks compared to those in casual attire. The text also emphasizes a cultural shift towards self-expressive dressing, positioning it as an essential aspect of personal identity, particularly for children, as represented by the K&U brand.

1. We all dress up for an occasion... be it a
corporate event or a fancy party. Have you
tried to reason with your internal self why do
we want it or rather do it? What
impact does our dress makes on
us? Well most of us would admit
that we dress to conform, to be
relatable and absorbed socially....
This does shows the impact of
our clothes on the surrounding...
how the way we dress affects the
response of the environment on
us and hence affecting our
dressing though indirectly...
Scientists have been
researching to establish a
direct impact of our dress on
our cognitive process. In a
recent study scientists have been exploring
the question of whether the clothing you
wear affects your psychological processes and
how you approach and interact with the
world. After numerous experiments, scientists
are beginning to conclude that clothes invade
the body and brain, putting the wearer into a
different psychological state.
One of the experiments that was conducted
was as follows: 58 undergraduates were
randomly assigned to wear a white lab coat or
street clothes. Then they were given a test for
selective attention based on their ability to
notice incongruities, as when the word “red”
appears in the color green. Those who wore
the white lab coats made about half as many
errors on incongruent trials as those who
wore regular clothes. In another experiment,
74 students were randomly assigned to one of
three options: wearing a doctor’s coat,
wearing a painter’s coat or seeing
a doctor’s coat. Then they were
given a test for sustained
attention. They had to look at two
very similar pictures side by side
on a screen and spot four minor
differences, writing them down as
quickly as possible. Those who
wore the doctor’s coat, which
was identical to the painter’s
coat, found more
differences. They had
acquired heightened
attention. Those who wore
the painter’s coat or were
primed with merely seeing
the doctor’s coat found fewer differences
between the images
While these experiments may not be
conclusive yet, to come up with a theory, but
in a world which is getting free’er of
inhibitions and social conformity, dressing for
oneself isn’t something that needs to be
proved. Increasing, people – men, women and
children are using clothes as a way to express
their own self... a canvas to paint their story..
a vehicle not to exhibit but feel.... a walk to
being themselves !
K&U joins them in their pursuit
“....in a world which is getting
free’er of inhibitions and social
conformity, dressing for
oneself isn’t something that
needs to be proved ... “
Clothes and Us - Do Clothes affect our psychology?
“Scientists have been researching to
establish a direct impact of our dress on
our cognitive process. “
K & U is a premium apparels brand for children between the age group of 3 to
15 years. Operational as a designer label since 2009 the brand is known for its
design specific to Indian sensibilities and delicate need of children
www.KandUkids.com