MH370 Case Study: Lessons in Social Media and Crisis CommunicationsJulian Matthews
On March 8, 2014 Malaysia Airlines Flight 370 with 227 passengers and 12 crew on board went missing at about 1.30am. This case study is aimed at deriving lessons form the perspective of social media crisis communications.
This document analyzes the strategic management of Malaysian Airlines. It discusses the airline's history, competitive advantages, a PEST/SWOT analysis, Porter's 5 forces framework, value chain analysis, and conclusions/recommendations. Malaysian Airlines was founded in 1937 and operates mainly out of Kuala Lumpur International Airport. It faces competition from other airlines like Air Asia but maintains competitive advantages through lower prices, good service, and brand recognition. The macro environment in Asia presents opportunities for growth but also threats from factors like rising fuel costs and changing regulations.
This document discusses effective political communication strategies. It emphasizes defining clear, concise messages and choosing the appropriate channels and tactics to deliver them. Effective messages should be short, unique, true, important, emotional and consistent. When developing policy, politicians should engage in wide initial discussions, followed by narrower feedback rounds, and promote the final policies. The goal is to build trust with citizens through active, creative, and honest communication.
This document provides information on youth organization communication and message development. It discusses defining an organization's identity and goals, understanding the target audience, developing key messages, and choosing appropriate communication channels. Effective messaging is described as being clear, short, unique, true, important, emotional and consistent. Different communication tools and channels are presented, including media appearances, advertising, websites, emails and events. Powerful PR writing techniques include having a point, purpose, perspective, proof and including real people. The document emphasizes responding to audiences, using appropriate media strengths, focusing on opinion-formers, and being present, creative, honest and authentic.
MH370 Case Study: Lessons in Social Media and Crisis CommunicationsJulian Matthews
On March 8, 2014 Malaysia Airlines Flight 370 with 227 passengers and 12 crew on board went missing at about 1.30am. This case study is aimed at deriving lessons form the perspective of social media crisis communications.
This document analyzes the strategic management of Malaysian Airlines. It discusses the airline's history, competitive advantages, a PEST/SWOT analysis, Porter's 5 forces framework, value chain analysis, and conclusions/recommendations. Malaysian Airlines was founded in 1937 and operates mainly out of Kuala Lumpur International Airport. It faces competition from other airlines like Air Asia but maintains competitive advantages through lower prices, good service, and brand recognition. The macro environment in Asia presents opportunities for growth but also threats from factors like rising fuel costs and changing regulations.
This document discusses effective political communication strategies. It emphasizes defining clear, concise messages and choosing the appropriate channels and tactics to deliver them. Effective messages should be short, unique, true, important, emotional and consistent. When developing policy, politicians should engage in wide initial discussions, followed by narrower feedback rounds, and promote the final policies. The goal is to build trust with citizens through active, creative, and honest communication.
This document provides information on youth organization communication and message development. It discusses defining an organization's identity and goals, understanding the target audience, developing key messages, and choosing appropriate communication channels. Effective messaging is described as being clear, short, unique, true, important, emotional and consistent. Different communication tools and channels are presented, including media appearances, advertising, websites, emails and events. Powerful PR writing techniques include having a point, purpose, perspective, proof and including real people. The document emphasizes responding to audiences, using appropriate media strengths, focusing on opinion-formers, and being present, creative, honest and authentic.
14.2.2013 održana je globalna akcija 1 Milijarda ustaje. CMV i Centar E8 su se priključili akciji i volonterski organizovali događaj ispred glavnog ulaza u Železničku stanicu. Ovo je prateći materijal koji je poslat na konkurs za nagradu Društva srbije za odnose s javnošću PRiZNANJE
U sklopu programa PRibližimo opštinu građanima održali smo na poziv IRI - ja seminar u Visokom 4.2.2013. o upotrebi modernog web sajta u komunikacije opštine sa građanima.
14.2.2013 održana je globalna akcija 1 Milijarda ustaje. CMV i Centar E8 su se priključili akciji i volonterski organizovali događaj ispred glavnog ulaza u Železničku stanicu. Ovo je prateći materijal koji je poslat na konkurs za nagradu Društva srbije za odnose s javnošću PRiZNANJE
U sklopu programa PRibližimo opštinu građanima održali smo na poziv IRI - ja seminar u Visokom 4.2.2013. o upotrebi modernog web sajta u komunikacije opštine sa građanima.