This document provides information about a fashion campaign for the brand Contempo, including details about the event, organizers, models, publicity, makeup, music, and production. It also includes brief biographies and contact information for two fashion designers, Lorena Laing and Jain, who will be featured in the campaign. The event will take place at Prahran Town Hall in Melbourne, Australia on June 9, 2010 starting at 8:30pm.

2. Fashion Campaign ~ Contempo ~ branding and 420mm x 420mm triangular fold brochure

3. Fashion Campaign ~ Contempo ~ branding and 420mm x 420mm triangular fold brochure (flat art)
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09| 06| 2010 www.lmff.com.au
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09| 06| 2010
Virginia Dow
Robert Last
Shelly Lasica
Rough Magic
Virginia Dowzer
Direction: Napoleon
Incognito South Yarra
Chadwick Management
Christopher Blom
Tim Hall, Tim Newman
Karen Webster
Isadore van Camp for Press Girl
Melissa Toms
Jo Naish
organisers
stylist
models
Publicity
make Up
Voiceover
marketing
Production
hair Direction
music Director
choreographer
graphic Design
Lighting Directors
Project manager Fashion
Project manager Technical
obüs chemicaL3
Designed by Kylie Zorbst Designed by Nick Georgides
0402 272 585 0410 846 791
Garments that feel familiar, but only moments Focusing on fast pace and streamlining to
later somehow de-constructed and foreign. capture the rate fashion is moving today.
Stockists||Alice Euphemia (03) 9984 7624 Stockists||Dollhouse (03) 9192 4988
8.30pm for a 9pm start
prahran town hall and
feroCious independenCe.
Contempo takes over the
Lorena Laing Jain
a wild night of design and
punChes the baCk wall out
Designed by Lorena Laing Designed by Jain Close
into the rear Courtyard. it’s
0414 856 7459 0402 796 7845
The cross road where art meets fashion. Here, Sharp shoulders, angular lines, high necklines,
only the most important elements merge, low backs, sculpted skirts and red thread details
creating unique and beautifully crafted are featured in this collection: ‘Hussar’, ‘Gustav’
clothes with a distinct identity. and ‘Murder in the Snow’.
Stockists||Firme (03) 9982 4875 Stockists||Fuxe (03) 9986 7845
überchic Tina morg
Designed by Kirrily Jonston Designed by Tina Morg
0411 862 495 0411 486 2579
überchic has created a place to dwell. überchic Clean and modern by design Lush textured
captures desire, grace, effervescence and fabrics are used. where details of function and
nature through the use of rich fabric. design are brought to life through movement.
Stockists||Milla (03) 9983 1876 Stockists||Robe (03) 9975 7845

4. traCk reCord testimonials
Jerry Lasky is an award-winning architect and developer
who served as President of the New York chapter of the “We alWays enjoy Working With jerry
american institute of architects. He draws from over 20 because he get’s it, he is creative, has a
years of experience while overseeing the design, bid, can-do attitude, nothing is ever ‘too
contract and construction management of all of his projects. much trouble’ and he never fails to
Lasky also directs, administers and coordinates each exceed our expectations.”
project from the initial concept plans through conclusion
of construction, allowing for maximum attention to critical JacqUi MOOre GrOUP BraNd cOMMUNicaTiONS
details, time schedules and budgets. Prior to founding
Urbane, Lasky formed Next Generation with Murray Butler,
a 35-person architect firm which superseded Lasky’s “the condo’s jerry build for skyline in
first company that he started, Brim Braun associates, a neW york achieved incredible 15-20%
20-person firm. premium prices over the local market,
With sales largely complete Within a
Lasky has designed and built for such clients as centrum
Properties, Lexington Homes, Joseph freed & co., matter of months of their release. We
fifield development, Hyatt Hotels, The Shidler Group and have not observed anything
Walgreens. Lasky served for several years as the chairman like it before.”
ContaCt details of the appearance commission in the Village of Glenview
daVid POLLOcK, ceO & Md, THe HOMe GrOUP
and while working at Harry Weese, Lasky designed the
Head Office specifications for the Washington, d. c. Subway, draper
and Kramer and K-Mart corporation. “studio 10 have enjoyed a very successful
225 east Grand avenue
chicago, iL 60611 relationship With jerry lasky. We really
T: 312 512 1313
value his help in achieving our goals
F: 312 512 1314 and in particular his innovative creative
thinking Which transforms What is
info@urbane.com perceived as a derelict building into
www.urbane.com
something utterly desirable!”
rex SHeeHY MarKeTiNG MaNaGer STUdiO 10
our story our serviCes
Having been based in New York and successfully built a mix Our expertise extends to every aspect of the real estate
of commercial and residential properties in and around the development process. We take care of the preparation and
SoHo neighbourhood, Urbane saw an opportunity to create production of your entire project, working from your initial
the same dynamic in chicago. Here, at Urbane, we prefer to brief to take it through every stage to completion. choose
consider ourselves ‘environmentally responsible’. our team, and you’ll have the benefit of:
What does environmental responsibility actually mean?
it means reusing, instead of knocking down and building
construction services
new. Keeping what’s good and improving what’s not. This • Space planning and optimisation
uses less energy and leaves less mess than knocking down
• Interiors specification
and building again.
• Amenity spaces
a place depends on the community that lives there and
the people who work there. We fill the commercial spaces • External facades and key elevations
of our buildings with local businesses and independents,
because we think they can do something a bit better than • Landscaping
your average Mr. Mega coffee Hut. • Show apartments
“In the begInnIng there were factorIes it’s all about creating something that’s lasting. Sustainability,
you see, the clue is in the word. We don’t do short term. We
• Sales centers
that were not longer workIng. don’t do cheap and cheerful. We want our places to keep
working once the for-sale signs have gone down. it means
marketing and branding services
• Overall marketing plan & campaign structure
Yet we thought theY were beautIful” making sure places can grow.
• Brochure design & other hard print collateral
We try to make sure our developments give something
back, take less, last longer. We aim to prove that we • Press & public relations
mission statement can do it, and do it now. it just takes a little bit more
imagination. all you have to do is move in. • Advertising
We wanted to get them working again. We thought that
they’d make good places to live, buildings with a bit of soul! • Hoarding loCation
We thought that we could make them into amazing homes
• Website
with a bit of imagination and some top notch architecture. Our headquarters are based in chicago’s river North
• Launch event neighborhood. river North has completely transformed
Urbane embraces a very wide agenda: established as
from it’s simple beginning as an industrial area and
world class architects we produce world class buildings and
warehouse district. The warehouses closed down in
places; delivering mixed use buildings; marrying the old with
the 1970’s, leaving large empty buildings. The area
the new; and finally and probably most importantly being
attracted various artists and writers looking for loft and
environmentally responsible.
studio space, thus creating a neighborhood that was
We believe that there’s no conflict in being thoroughly artistic, but also struggling.
modern and style-conscious while also being socially and
Such was the river North neighborhood 30 years ago.
environmentally responsible. in fact we think that one
Since then, however, it has grown into what is now a
should inform the other.
chic, cultural hub filled with art galleries, antique stores,
We design inspirational spaces, both commercial and boutiques and of course urban professionals. We felt
residential. We want to create spaces for a new generation this would be the most fitting environment for Urbane,
to make something worthwhile. as this represents who we are and what we do!
Property Branding ~ Urbane ~ logo and A5 concertina fold brochure

5. Book Cover ~ Alice In Wonderland ~ hand drawn and coloured

6. Henri Toulouse-Lautrec was born in Albi, France, Commissioned by the Moulin Rough in 1891, he
to aristocrat parents in 1864. Toulouse-Lautrec created some of his most famous posters and
was a painter, print maker, draftsman and paintings including the Moulin Rouge poster and
illustrator. He is known along with Cezanne, Avril (Jane Avril a Can-Can dancer). Though he
Van Gogh and Gauguin as one of the greatest only created some thirty posters over his life,
painters of the post impressionist period. Toulouse- Loutrec revolutionised the language of
graphic design. He brought flat colours and the
His works detailed the late 19th century
perspective of the Japanese aesthetic to poster
bohemian lifestyle in Paris. He excelled at
making, making observers feel part of the scene.
capturing people in their working environment
He also used a special brand of typography
with the colour and movement of the gaudy
placing letters among the illustrations in a
night life present but the glamour stripped
surprisingly attractive and imaginative way.
away. His work is highly linear with great
emphasis on colour. He was masterly at In 2001 to mark the 100 year anniversary of his
capturing crowd scenes in which the figures death the Cub Des Partenaires de Musee
are highly individualised. At the time that they Toulouse-Loutrec of Albi (France) organised
were painted the individual figures in his larger a tribute to Toulouse-Loutrec. Lead by Anton
paintings could be identified by the silhouettes Beeke, 100 of the worlds top graphic designers
alone. His work has been described as both were brought together to design posters that
sympathetic and dispassionate. showed his influence. Several included his
signature bowler hat and round glasses.
History Poster ~ Henri Toulouse Lautrec ~ A1

7. Tea Branding and packaging ~ New Amsterdam ~ 80mm x 80mm

8. think
www.thinkpositive.org
Poster ~ Think ~ A1

9. A Big BreAth
Florence and the Machine
CAn we weAther
the storm?
David Johnston
essAy:
WordS By yves Carrou
The man who built his own house STyLInG By Gernt dasch
MAke uP By Jane edmonds
PHoToGrAPHy By Patrick north
mAttijs
Dutch fashion designer Maybe his name won’t ring a bell
Mattijs van Bergen immediately, but insiders of the fashion
industry have already discovered this
big talent: fashion designer Mattijs van
Bergen. Among a range of accolades
he’s been noticed by Browns, one of
the most prestigious shops of London,
where his designs are sold next to
those of Mario Schwab, Gareth Pugh
and Henry Holland. Time to show you
Spring 2009
UK £7 / $15 AUD an insider’s look into the world of
MATTIJS, the prêt-a-porter label by
Mattijs van Bergen.
66 67
Magazine Masthead and Spread ~ Bias ~ A4