The document proposes Roland Storm, a student of Strategic Product Design, as a candidate for a graduation project, highlighting his skills in analyzing customer trends, developing new product concepts, and translating strategic insights into innovative solutions that fit a company's brand and business model through qualitative research techniques and a design toolkit. Examples are given of past student projects for companies and inspiration is provided for potential project questions.
This document summarizes a market segmentation study conducted to determine which segment of coffee drinkers would be most receptive to a new bottled iced coffee product. A survey was administered to collect data on coffee consumption habits and preferences. A hierarchical cluster analysis identified 3 segments. A k-means analysis assigned respondents to segments. Cross tabulation found age and employment predicted segments. Segment 1 (ages 30-49, full time workers) drinks coffee multiple times daily and spends up to $5/cup, making them the most lucrative target for the bottled coffee. However, due to similarities between segments and low interest in bottled/iced coffee, the product may be changed to a high-end coffee grounds product targeting Segment 1.
This research was a part of one our subject called \'Marketing Research" which we had in TYBMS 2008-09,the research was done wid limited sample size, & 100 questionaire was distributed to d selected group..it was a good learning experience & had a great time in my BMS yrs
This document summarizes information about the BEANS coffee company in India. BEANS aims to be the number one coffee producer in India through quality coffee, productivity, and cost efficiency. Their key products include protein-enriched coffee and various flavored instant coffee options. BEANS analyzes the market and segments their customers to target frequent coffee drinkers aged 18-28. They promote their brand through advertising, special events, and partnerships.
11BSM4_Internet Marketing Strategy_Trung Nguyen CoffeeDuyen Le
Trung Nguyen Coffee was established in 1996 in Vietnam and has since grown to become a large corporation with nearly 1000 franchises worldwide. It aims to be a top brand that promotes Vietnamese culture and increases the country's economy. While it is currently the most popular coffee brand in Vietnam, Trung Nguyen faces threats from growing foreign competition and risks associated with its large franchise system. The document analyzes Trung Nguyen's marketing strategies and identifies opportunities to improve its online marketing presence and product offerings to better appeal to customers.
This document contains a marketing plan for a new ready-to-drink bubble tea product called "Bubble Buzz" to be launched by The Coca-Cola Company. It includes an analysis of the industry, target market, competition, and customer. A marketing strategy is proposed focusing on product design, pricing, placement, and promotional activities. The objectives are to create awareness of the new product, gain market share in the functional drinks segment, and make Coca-Cola the market leader in that segment.
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
The document proposes Roland Storm, a student of Strategic Product Design, as a candidate for a graduation project, highlighting his skills in analyzing customer trends, developing new product concepts, and translating strategic insights into innovative solutions that fit a company's brand and business model through qualitative research techniques and a design toolkit. Examples are given of past student projects for companies and inspiration is provided for potential project questions.
This document summarizes a market segmentation study conducted to determine which segment of coffee drinkers would be most receptive to a new bottled iced coffee product. A survey was administered to collect data on coffee consumption habits and preferences. A hierarchical cluster analysis identified 3 segments. A k-means analysis assigned respondents to segments. Cross tabulation found age and employment predicted segments. Segment 1 (ages 30-49, full time workers) drinks coffee multiple times daily and spends up to $5/cup, making them the most lucrative target for the bottled coffee. However, due to similarities between segments and low interest in bottled/iced coffee, the product may be changed to a high-end coffee grounds product targeting Segment 1.
This research was a part of one our subject called \'Marketing Research" which we had in TYBMS 2008-09,the research was done wid limited sample size, & 100 questionaire was distributed to d selected group..it was a good learning experience & had a great time in my BMS yrs
This document summarizes information about the BEANS coffee company in India. BEANS aims to be the number one coffee producer in India through quality coffee, productivity, and cost efficiency. Their key products include protein-enriched coffee and various flavored instant coffee options. BEANS analyzes the market and segments their customers to target frequent coffee drinkers aged 18-28. They promote their brand through advertising, special events, and partnerships.
11BSM4_Internet Marketing Strategy_Trung Nguyen CoffeeDuyen Le
Trung Nguyen Coffee was established in 1996 in Vietnam and has since grown to become a large corporation with nearly 1000 franchises worldwide. It aims to be a top brand that promotes Vietnamese culture and increases the country's economy. While it is currently the most popular coffee brand in Vietnam, Trung Nguyen faces threats from growing foreign competition and risks associated with its large franchise system. The document analyzes Trung Nguyen's marketing strategies and identifies opportunities to improve its online marketing presence and product offerings to better appeal to customers.
This document contains a marketing plan for a new ready-to-drink bubble tea product called "Bubble Buzz" to be launched by The Coca-Cola Company. It includes an analysis of the industry, target market, competition, and customer. A marketing strategy is proposed focusing on product design, pricing, placement, and promotional activities. The objectives are to create awareness of the new product, gain market share in the functional drinks segment, and make Coca-Cola the market leader in that segment.
http://inarocket.com
Learn BEM fundamentals as fast as possible. What is BEM (Block, element, modifier), BEM syntax, how it works with a real example, etc.
The document discusses how personalization and dynamic content are becoming increasingly important on websites. It notes that 52% of marketers see content personalization as critical and 75% of consumers like it when brands personalize their content. However, personalization can create issues for search engine optimization as dynamic URLs and content are more difficult for search engines to index than static pages. The document provides tips for SEOs to help address these personalization and SEO challenges, such as using static URLs when possible and submitting accurate sitemaps.
Een sterk crossmediaal concept:
- Vervult een duidelijke behoefte
- Laat de doelgroep iets beleven wat relevant is
- Vertelt een "echt" verhaal
- Beraakt en bereikt de doelgroep
- Confronteert de doelgroep
Crossmedialiteit
- Toepassing van crossmediale basisrelaties
- Synergie
- Crossovers
- Inspelen op communicatie-effectdoelstellingen
Een sterk crossmediaal concept:
- Vervult een duidelijke behoefte
- Laat de doelgroep iets beleven wat relevant is
- Vertelt een "echt" verhaal
- Beraakt en bereikt de doelgroep
- Confronteert de doelgroep
Crossmedialiteit
- Toepassing van crossmediale basisrelaties
- Synergie
- Crossovers
- Inspelen op communicatie-effectdoelstellingen
1. Roland Storm Portfolio tbv LinkedIn iFridge Salsa Adopt a Windmill Greetinq personal voicemail Rich Vizz
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11. Roland Storm Portfolio tbv LinkedIn iFridge Salsa Adopt a Windmill Greetinq personal voicemail Rich Vizz
12. Rich Vizualization Philips Research wilde meer weten over de manier waarop ouders en kinderen met elkaar omgaan en in contact blijven op het moment dat de kinderen het ouderlijk huis verlaten. Doel van het vak Rich Vizualization is het verzamelen van gegevens over een bepaalde groep mensen en dit vervolgens zo volledig en aansprekend mogelijk overbrengen zodat het gebruikt kan worden bij (bijvoorbeeld) product ontwikkeling. Hiervoor organiseerden wij een sessie met en groep ouders Deze sessie werd voorafgegaan door een periode van sensitizing. Data van de kinderen werd verzameld door middel van en serie interviews. De informatie werd vervolgens aan Philips overgebracht gedurende een middag bij het bedrijf door middel van een filmpje en een spel naar aanleiding van het filmpje.
13. Roland Storm Portfolio tbv LinkedIn iFridge Salsa Adopt a Windmill Greetinq personal voicemail Rich Vizz