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Portfolio Planning Dos and Don'ts

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Anthony Reese
Anthony Reese

Product portfolios and their design are critical to business success. Find the key portfolio structures and learn how to trim and focus a portfolio. A model for general portfolio structures and persistent management tensions will be presented along with a case study to illustrate the core portfolio planning issues. Presented at a Northern California PDMA chapter meeting July 22, 2009. For more Information please visit http://www.norcalpdma.org/.

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Portfolio Planning Dos and Don’ts ,[object Object],Presented to the Northern California Chapter of PDMA July 22, 2009 by Anthony Reese
Portfolio Elements ,[object Object],[object Object],[object Object],[object Object]
Customer Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Org. Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object],© Anthony Reese 2009
Market & Channel Cadence ,[object Object],[object Object],[object Object],[object Object],[object Object]
Org. Capacity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Portfolio Elements ,[object Object],[object Object],[object Object],[object Object]
Build Alignments ,[object Object],[object Object],[object Object],Company Customer © Anthony Reese 2009
Synch Pace ,[object Object],[object Object],[object Object],Capacity Market © Anthony Reese 2009
Strike a Balance Capacity Market Company Customer © Anthony Reese 2009
Case Study: Voyager Pro ,[object Object],[object Object],[object Object],[object Object]
Case Study: Voyager Pro © Anthony Reese 2009
Customer Needs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Org. Capabilities ,[object Object],[object Object],[object Object],[object Object],[object Object]
Market & Channel Cadence ,[object Object],[object Object],[object Object],[object Object],[object Object]
Org. Capacity ,[object Object],[object Object],[object Object],[object Object],[object Object]
Strike a Balance Capacity Market Company Customer
Case Study: Voyager Pro ,[object Object],[object Object],[object Object],[object Object]
Questions
Kano Diagram Performance Satisfaction Basic Performance Exciters © Anthony Reese 2009
Success © Anthony Reese 2009
Voyager Pro www.plantronics.com/voyagerpro © Anthony Reese 2009
Team Decision Making ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.robustdecisions.com
Presenter Information ,[object Object],[object Object]

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Portfolio Planning Dos and Don'ts

Editor's Notes

  1. Concept developed in the 80s by Noriaki Kano