This document contains a portfolio of advertising campaigns created by Christian Heiner Beckett. It includes campaigns for clients like Nike China, Nike Football, Amnesty International and Sony Playstation. The Nike China campaign encourages kids to take their sports further by stepping into the unknown. The Nike Football campaign launches a Bootcamp training program to help obsessed teen footballers improve their game. The Amnesty/Playstation campaign creates a global online music competition to raise awareness of freedom of speech issues.
This document outlines Nike's marketing campaigns in China to encourage kids to pursue their dreams in sports. The campaigns focus on taking sports to a higher level and stepping out of one's comfort zone by trying new things. Events include a lane ball tournament, running challenges where the course is unknown, and a soccer tournament on floating barges. The goal is to inspire kids to "Just Do It" and see how far they can take their sports. Digital elements like a downloadable navigator are used to engage kids and spread content online.
This document promotes a design competition to design a dustbin where participants can win prizes like iPads, cameras, and Sony products by visiting littermunchers.com.sg and having fun designing a dustbin for the competition run by The Design for Change Team.
Christian Heiner Beckett is a copywriter and creative professional based in China and Sweden with experience working at advertising agencies Wieden + Kennedy Shanghai and AKQA Amsterdam on campaigns for Nike and Xbox. His resume lists his current role as junior copywriter at Wieden + Kennedy Shanghai where he has worked since 2008, including on the Nike China Holiday '08 Just Do It campaign, and previous role as junior copywriter at AKQA Amsterdam from 2007 to 2008 where he was part of the team behind the Nike Football Euro '08 campaign and Bootcamp and created email marketing for Nike and Xbox.
This document provides biographical and professional information about Yu Sisi:
- Yu Sisi was born in Beijing in 1983 and received a BA in Marketing and Journalism from Fudan University from 2002-2006. She has worked as a creative/copywriter for various advertising agencies in Shanghai and Amsterdam.
- The document then lists a number of advertising campaigns Yu Sisi worked on for Nike in China between 2007-2008, focusing on basketball, running, and the Beijing Olympics. The campaigns utilized various media including print, outdoor, digital, and documentary films.
- Yu Sisi conceived concepts and copy for the campaigns, which celebrated Chinese athletes and sought to inspire youth sports participation and competition. The campaigns
Street games from childhood provide inspiration for product development. As children, we creatively played games using our environment and objects at our disposal. These street games allowed us to develop skills and learn through play. Now, urban street games are being reinvented through new formats like live-action video games and digital games played on city streets. This shows that the desire to play and be free from responsibility, which was strong in childhood, still exists in young adults today. Brands have an opportunity to connect with this audience by delivering products that allow fun and creative self-expression like the street games of the past.
This creative brief outlines a proposed commercial for Nike By You. The commercial would follow a character who leaves a Nike store unsatisfied and unable to find what they want. A friend then introduces them to Nike By You, where customers can design their own shoes online. The character designs and receives a customized pair of shoes that they love. The commercial aims to showcase the customization options of Nike By You as an alternative to traditional retail stores.
The Shot Developer is a pair of sport sunglasses designed for beach volleyball that uses a 2D scanner and speaker to help players choose the best shot. The scanner locates other players on the court and divides the court into quadrants. As the player hits the ball, the glasses calculate the empty spaces and announce through a speaker the best quadrant to hit the ball based on the opponents' positions. The goal is to simplify shot selection and reduce frustration or anxiety for players of all skill levels.
This document outlines Nike's marketing campaigns in China to encourage kids to pursue their dreams in sports. The campaigns focus on taking sports to a higher level and stepping out of one's comfort zone by trying new things. Events include a lane ball tournament, running challenges where the course is unknown, and a soccer tournament on floating barges. The goal is to inspire kids to "Just Do It" and see how far they can take their sports. Digital elements like a downloadable navigator are used to engage kids and spread content online.
This document promotes a design competition to design a dustbin where participants can win prizes like iPads, cameras, and Sony products by visiting littermunchers.com.sg and having fun designing a dustbin for the competition run by The Design for Change Team.
Christian Heiner Beckett is a copywriter and creative professional based in China and Sweden with experience working at advertising agencies Wieden + Kennedy Shanghai and AKQA Amsterdam on campaigns for Nike and Xbox. His resume lists his current role as junior copywriter at Wieden + Kennedy Shanghai where he has worked since 2008, including on the Nike China Holiday '08 Just Do It campaign, and previous role as junior copywriter at AKQA Amsterdam from 2007 to 2008 where he was part of the team behind the Nike Football Euro '08 campaign and Bootcamp and created email marketing for Nike and Xbox.
This document provides biographical and professional information about Yu Sisi:
- Yu Sisi was born in Beijing in 1983 and received a BA in Marketing and Journalism from Fudan University from 2002-2006. She has worked as a creative/copywriter for various advertising agencies in Shanghai and Amsterdam.
- The document then lists a number of advertising campaigns Yu Sisi worked on for Nike in China between 2007-2008, focusing on basketball, running, and the Beijing Olympics. The campaigns utilized various media including print, outdoor, digital, and documentary films.
- Yu Sisi conceived concepts and copy for the campaigns, which celebrated Chinese athletes and sought to inspire youth sports participation and competition. The campaigns
Street games from childhood provide inspiration for product development. As children, we creatively played games using our environment and objects at our disposal. These street games allowed us to develop skills and learn through play. Now, urban street games are being reinvented through new formats like live-action video games and digital games played on city streets. This shows that the desire to play and be free from responsibility, which was strong in childhood, still exists in young adults today. Brands have an opportunity to connect with this audience by delivering products that allow fun and creative self-expression like the street games of the past.
This creative brief outlines a proposed commercial for Nike By You. The commercial would follow a character who leaves a Nike store unsatisfied and unable to find what they want. A friend then introduces them to Nike By You, where customers can design their own shoes online. The character designs and receives a customized pair of shoes that they love. The commercial aims to showcase the customization options of Nike By You as an alternative to traditional retail stores.
The Shot Developer is a pair of sport sunglasses designed for beach volleyball that uses a 2D scanner and speaker to help players choose the best shot. The scanner locates other players on the court and divides the court into quadrants. As the player hits the ball, the glasses calculate the empty spaces and announce through a speaker the best quadrant to hit the ball based on the opponents' positions. The goal is to simplify shot selection and reduce frustration or anxiety for players of all skill levels.
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docxEticketing.co
We offer Euro Cup Tickets to admirers who can get Turkiye vs Georgia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Croatia's UEFA Euro 2024 Puzzle of Experience versus Youth.docxEuro Cup 2024 Tickets
The Netherlands kicked off their Euro Cup 2024 campaign on Sunday against Poland but will have to navigate the tournament without two pivotal players Frenkie de Jong and Teun Koopmeiners
Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...Eticketing.co
Eticketing.co offers UEFA Euro 2024 Tickets to admirers who can get Serbia vs England Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Football World Cup enthusiasts worldwide can secure their FIFA World Cup 2026 Tickets through our online platform, eticketing.co. With a user-friendly interface and exclusive deals, fans can effortlessly book FIFA World Cup Tickets for thrilling matches, all at discounted prices.
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...Eticketing.co
UEFA Euro 2024 fans worldwide can book Croatia vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Euro 2024 Key Tactics and Strategies of the Netherlands.docxEticketing.co
We offer Euro Cup Tickets to admirers who can get Netherlands vs Austria Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docxEticketing.co
The Golden Group is over. Can a new group step up? Two years ago, Kevin De Bruyne plunged Belgium’s Euro 2024 plans into disorder when he claimed the team was “too old” to win in an interview with The Protector. That Belgian squad had 10 players over 30 and the maximum average age of any Euro Cup 2024 team at the competition. A group-stage exit and just one goal at the World Cup put Belgium on course for a restructure.
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Belgium vs Romania Tickets | Euro Cup Tickets | Euro Cup Final Tickets
Coach Domenico Tedesco has managed a tactical shakeup and a regular exit for some of the oldest players. Experienced bests remain, not least the 37-year-old Jan Vertonghen in defense, the 32-year-old De Bruyne himself in midfield, and 31-year-old Romelu Lukaku up visible.
Still, younger actors like De Bruyne’s Manchester City partner Jeremy Doku bring fresh vitality to the team. Euro Cup Germany Qualifying unbeaten with just four goals allowed from eight games was a welcome sign of accomplishment back on track under Tedesco.
The only other squad in Group E besides Belgium to UEFA Euro 2024 qualify unbeaten, Romania was awestruck by winning a group that also checked Switzerland and Israel. Still, Euro 2024 will test a squad sorely lacking in top-level skill.
Euro 2024: Belgium's Transition from Golden Generation to New Hope
Tottenham guardian Vlad Dragusin is the only Euro Cup 2024 squad member singing regularly for one of Europe’s top clubs this flavor. He even played only nine Premier League games since adoption in January. Goalkeeper Horatiu Moldovan is a stoppage at Atletico Madrid.
There’s a link to the beauty days of Romanian soccer with midfielder Ianis Hagi, son of Gheorghe Hagi, who assisted the team to the rounds of the 1994 World Cup and Euro 2000.
We are only a combine of days away from the UEFA Euro 2024 curtain raiser. The 24 squads are winding up their provisions and getting ready to give it their all to life the wanted Euro Cup Final trophy on July 14. Spread across six clusters, the first hurdle in the knockout phase will be the plump of 16.
Euro fans worldwide can book Euro 2024 Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Germany and Scotland will take things off before we get into overdrive in two weeks. Meanwhile, Belgium will be longing to bounce back after a horrendous 2022 FIFA World Cup movement, which ended in the group stage.
Belgium vs Romania Tickets | Euro Cup 2024 Tickets | Euro Cup Tickets | Euro Cup Final Tickets
Roberto Martinez completed the way for Domenico Tedesco, who has overseen a compact start to his tenure. The 38-year-old will be assured heading into the group stage
Volleyball, born in 1895 through the inventive mind of William G. Morgan, originated as "Mintonette" within YMCA circles in Holyoke, Massachusetts, USA. Quickly evolving from its humble beginnings, it underwent a significant name change to "volleyball" as Alfred Halstead aptly captured its essence during an early exhibition. With standardized rules established, the sport spread rapidly, finding fertile ground within YMCA organizations and beyond. The formation of the Fédération Internationale de Volleyball (FIVB) in 1947 marked a pivotal moment, ushering in a new era of international recognition and growth. Volleyball made its Olympic debut in 1964, captivating audiences worldwide with its fast-paced action and competitive spirit. Over the years, beach volleyball emerged as a popular variant, further diversifying the sport's appeal. Today, volleyball stands as a global phenomenon, celebrated for its athleticism, teamwork, and universal accessibility, embodying the enduring spirit of camaraderie and competition.
Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...Eticketing.co
Olympic 2024 fans worldwide can book Olympic Football Tickets from our online platforms e-ticketing. co. Fans can book Olympic Tickets on our website at discounted prices. Experience the thrill of the Games in Paris and support your favorites athletes as they compete for glory.
Matka BOSS Result | Satta Matka Tips | Kalyan Matka 143dpbossdpboss69
Satta BOSS Matka | DpBoss Matka | Matka BOSS Result | Satta Matka Tips | Kalyan Matka 143 · SATTA KING · ➥ SATTA MATKA TIME TEBAL · SATTA KING · ➥ Weekly ...
Belgium vs Romania A Comprehensive Preview of Euro 2024 Campaigns, Key Player...Eticketing.co
Euro 2024 fans worldwide can book Belgium vs Romania Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docxEuro Cup 2024 Tickets
France is among the top contenders to win Euro Cup 2024 and will rely on star forward and captain Kylian Mbappe to lead Didier Deschamps' team to success in Germany
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Turkey UEFA Euro 2024 Journey A Quest for Redemption and Success.docxEticketing.co
We offer Euro Cup Tickets to admirers who can get Turkiye vs Georgia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Croatia's UEFA Euro 2024 Puzzle of Experience versus Youth.docxEuro Cup 2024 Tickets
The Netherlands kicked off their Euro Cup 2024 campaign on Sunday against Poland but will have to navigate the tournament without two pivotal players Frenkie de Jong and Teun Koopmeiners
Serbia vs England Tickets: Serbia's Historic Euro 2024 Journey, A Blend of Ex...Eticketing.co
Eticketing.co offers UEFA Euro 2024 Tickets to admirers who can get Serbia vs England Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Football World Cup enthusiasts worldwide can secure their FIFA World Cup 2026 Tickets through our online platform, eticketing.co. With a user-friendly interface and exclusive deals, fans can effortlessly book FIFA World Cup Tickets for thrilling matches, all at discounted prices.
Croatia vs Italy Modric's Last Dance Croatia's UEFA Euro 2024 Journey and Ita...Eticketing.co
UEFA Euro 2024 fans worldwide can book Croatia vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Euro 2024 Key Tactics and Strategies of the Netherlands.docxEticketing.co
We offer Euro Cup Tickets to admirers who can get Netherlands vs Austria Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Euro 2024 Belgium's Rebirth the New Generation Match the Golden Era.docxEticketing.co
The Golden Group is over. Can a new group step up? Two years ago, Kevin De Bruyne plunged Belgium’s Euro 2024 plans into disorder when he claimed the team was “too old” to win in an interview with The Protector. That Belgian squad had 10 players over 30 and the maximum average age of any Euro Cup 2024 team at the competition. A group-stage exit and just one goal at the World Cup put Belgium on course for a restructure.
We offer Euro Cup Tickets to admirers who can get Belgium vs Romania Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Belgium vs Romania Tickets | Euro Cup Tickets | Euro Cup Final Tickets
Coach Domenico Tedesco has managed a tactical shakeup and a regular exit for some of the oldest players. Experienced bests remain, not least the 37-year-old Jan Vertonghen in defense, the 32-year-old De Bruyne himself in midfield, and 31-year-old Romelu Lukaku up visible.
Still, younger actors like De Bruyne’s Manchester City partner Jeremy Doku bring fresh vitality to the team. Euro Cup Germany Qualifying unbeaten with just four goals allowed from eight games was a welcome sign of accomplishment back on track under Tedesco.
The only other squad in Group E besides Belgium to UEFA Euro 2024 qualify unbeaten, Romania was awestruck by winning a group that also checked Switzerland and Israel. Still, Euro 2024 will test a squad sorely lacking in top-level skill.
Euro 2024: Belgium's Transition from Golden Generation to New Hope
Tottenham guardian Vlad Dragusin is the only Euro Cup 2024 squad member singing regularly for one of Europe’s top clubs this flavor. He even played only nine Premier League games since adoption in January. Goalkeeper Horatiu Moldovan is a stoppage at Atletico Madrid.
There’s a link to the beauty days of Romanian soccer with midfielder Ianis Hagi, son of Gheorghe Hagi, who assisted the team to the rounds of the 1994 World Cup and Euro 2000.
We are only a combine of days away from the UEFA Euro 2024 curtain raiser. The 24 squads are winding up their provisions and getting ready to give it their all to life the wanted Euro Cup Final trophy on July 14. Spread across six clusters, the first hurdle in the knockout phase will be the plump of 16.
Euro fans worldwide can book Euro 2024 Tickets from our online platform, www.eticketing.co. Fans can book Euro Cup 2024 Tickets on our website at discounted prices.
Germany and Scotland will take things off before we get into overdrive in two weeks. Meanwhile, Belgium will be longing to bounce back after a horrendous 2022 FIFA World Cup movement, which ended in the group stage.
Belgium vs Romania Tickets | Euro Cup 2024 Tickets | Euro Cup Tickets | Euro Cup Final Tickets
Roberto Martinez completed the way for Domenico Tedesco, who has overseen a compact start to his tenure. The 38-year-old will be assured heading into the group stage
Volleyball, born in 1895 through the inventive mind of William G. Morgan, originated as "Mintonette" within YMCA circles in Holyoke, Massachusetts, USA. Quickly evolving from its humble beginnings, it underwent a significant name change to "volleyball" as Alfred Halstead aptly captured its essence during an early exhibition. With standardized rules established, the sport spread rapidly, finding fertile ground within YMCA organizations and beyond. The formation of the Fédération Internationale de Volleyball (FIVB) in 1947 marked a pivotal moment, ushering in a new era of international recognition and growth. Volleyball made its Olympic debut in 1964, captivating audiences worldwide with its fast-paced action and competitive spirit. Over the years, beach volleyball emerged as a popular variant, further diversifying the sport's appeal. Today, volleyball stands as a global phenomenon, celebrated for its athleticism, teamwork, and universal accessibility, embodying the enduring spirit of camaraderie and competition.
Olympic 2024 Key Players and Teams to Watch in Men's and Women's Football at ...Eticketing.co
Olympic 2024 fans worldwide can book Olympic Football Tickets from our online platforms e-ticketing. co. Fans can book Olympic Tickets on our website at discounted prices. Experience the thrill of the Games in Paris and support your favorites athletes as they compete for glory.
Matka BOSS Result | Satta Matka Tips | Kalyan Matka 143dpbossdpboss69
Satta BOSS Matka | DpBoss Matka | Matka BOSS Result | Satta Matka Tips | Kalyan Matka 143 · SATTA KING · ➥ SATTA MATKA TIME TEBAL · SATTA KING · ➥ Weekly ...
Belgium vs Romania A Comprehensive Preview of Euro 2024 Campaigns, Key Player...Eticketing.co
Euro 2024 fans worldwide can book Belgium vs Romania Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Kylian Mbappe Misses Euro 2024 Training Due to Sickness Bug.docxEuro Cup 2024 Tickets
France is among the top contenders to win Euro Cup 2024 and will rely on star forward and captain Kylian Mbappe to lead Didier Deschamps' team to success in Germany
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
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The six step guide to practical project managementMindGenius
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If you think managing projects is too difficult, think again.
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Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Portfolio Christian Beckett
1. PORTFOLIO
03. BY: CHRISTIANHEINERBECKETT
01. NIKE CHINA: JUST DO IT
02. NIKE FOOTBALL: BOOTCAMP
03. AMNESTY INTERNATIONAL + SONY PLAYSTATION: SING WITH A STAR
04. SPCA: OPEN UP FOR A PET
05. KEEP BRITAIN TIDY: NEON LIGHTS
06. THINK!: LOOKING ISN’T ALWAYS SEEING
07. OTHELLO: BUS STOP
08. SLS: HELP A KID
09. AMF PENSION: A BOX OF PENSION
2. NIKE UNKNOWN
CLIENT: Nike China
OPPORTUNITY: Define Just Do It for the 90s generation. Following the noise and hype of the
Olympics, we want to bring sport back to their level.
CHALLENGE: This is a new generation of Chinese kids. They have come to sports differently.
Facing fewer obstacles. Having more choices. They have found the sports that they love.
Sport is their path, not a passing trend. They are confident, and keen to take their sports
to a higher level. This is a generation in relentless pursuit of their dreams. But this
is also an unchallenged generation. Often their ability is unmatched by the means or the
opportunities to go further.
We want to entertain and encourage these kids to take sport further, step out of their
comfort zone and go where they don’t know.
SOLUTION: Throughout the campaign, we wanted to encourage kids to take their sport further,
to Just Do It by stepping into the Unknown. This can be as simple as trying a new trick or
taking on a bigger opponent to totally changing your game. You don’t know where you will
end up...what matter is whether you have the courage to make the first move.
The spirit of the campaign is captured in a film where
we are literally face to face with kids as they take
sport further.
3. In OOH and print sport is shown in a slightly different
perspective with focus on kids’ own creativity.
Try new tricks Fall proudly
Fight the familiar Make way for curiosity
Smash carefulness Surprise yourself
5. In digital the conversation continues with kids in places they already
frequently visit. Through nike.com.cn content is spread to the existing
online communities.
A downloadable Navigator is the thread connecting all
the channels, giving kids regular updates, new content
and invitations to participate in online challenges.
6. Mulit-screen films - consecutive linked screens or banners interact
with each other on a wall
On basketball courts and soccer fields in key cities,
subtle court markings will point out spots where elite
players have made their mark on sport.
NIKE UNKNOWN
Call 98665 to find out what happened here
VO: In Game 5 of the Eastern Conference Finals in 2007,
Lebron James took his game and his team to a new level from
this very spot.
COMMENTATOR: Lebron takes the pass! Jumpshot… it’s in!
It’s in! The Cavs win in double OT! Lebron has done it again!
VO: (over excited commentator) Can you make this shot?
People who dial the number will get a text several hours later:
Hope you nailed that Lebron shot. Learn more about how you
can take sport further at nike.com.cn.
7. In a series of events we invite kids to actually step up
and experience taking sport further themselves.
Scrambled OOH and prints reveal event information
and invites you to register for upcoming events.
8. LANE BALL
In the Beijing Hutongs a Lane Ball tournament is set up challeng-
ing ballers to take on a new type of basketball. The walls mean that
there is no out of bounds. And the ballers will have to learn to be
aggressive and fight for loose balls in tighter surroundings. Play is
fast and continuous, with the only respite following a sunken basket.
Navigator
Spin the ball challenge through Ballers Netwrok
9. LAST ONE RuN
Running is not big in China so we turn running into something
competitive where we ask kids to explore their surroundings where
any part can be a running track. The race is broken up into little
mini-races and the last one to each checkpoint is out. The fun twist
on the race is that the participants don’t know how long the race is
or where they’re going. They have to discover the route as they go.
NIKE QQ IM BOT
Nike bot: u there?
Nike bot: Check this: www.tudou.com/nike_jdi
Nike bot: Think you’ll like it
Do it Yourself
We created several Last One Runs around China where people
can sign up online and join a race in their city. using mobiles
and SMS they activate the ending/beginning and next destination
throughout the race.
10. OuTPRO A PRO
We hold a daylong basketball skills tournament with event NIKE QQ IM BOT
zones that ask you to take inspiration from the playing
styles of NBA stars to see how far you can take the game.
CAN YOu OuT-THREE DIRK?
Dirk Nowitzki sunk 18 three pointers in a minute.
The kids are challenge to do the same by stepping
into an intimidating circle of 18 baskets.
CAN YOu OuT-ASSIST NASH?
In a customized court with four baskets on each
side of the court two ballers need to work as a
team to score as many baskets as possible in 3
minutes.
CAN YOu OuT-KOBE KOBE?
A hoop suspended over crashmats lets the
kids play with the creativity and flair of Kobe.
Fellow participants can vote for the best
moves via their mobile phones.
After the event the participants get their
own jump-man logo.
11. BARgE SOCCER
A day-long tournament is set up on barges transporting
beach-grade sand, turned into a floating Rio de Janeiro off
Navigator
the coast of Dalian. Chinese kids are given the chance to
play Brazilian beach soccer for the first times in their lives.
Invited Brazilian players will coach and inspire the kids who
may not have yet had such close exposure to the creative,
loose and fun soccer style played in Brazil.
10000 DOWN TO ONE
Through the Navigator and other digital
triggers kids are challenged to submit
header-keepy-uppy videos to be used in a
Nike film.
The submissions are pieced together to
create a video that starts in full-screen
with 10000 kids in tiny frames, keeping
the ball up. As they drop out their frames
vanish, leaving fewer and fewer kids, until
only one kid remains.
12. BOOTCAMP
CLIENT: Nike Football
OPPORTUNITY: Kids are in unrelenting struggle to raise their game to match the constant
evolving game of football. Every Football Obsessed Teen knows that there is always room
for improvement.
Demands for the right training tips and tools to become better have increased. Nike has
an opportunity to create a unique football training experience to help them improve their
game. If you play more, you will play better.
SOLUTION: We acknowledge this opportunity with an honest approach on football that shows
to become a world-class player it requires determination and the persistence to work hard.
Along with the Euro 08 we wanted to build a sustainable training and motivational platform
that can inspire football obsessed teens to become better players (Bootcamp) and activate
them to play more (Playmaker).
13. Bootcamp is the unique pro training experience. Using the Nike family
of Athletes/Coaches to create tools that can help FOTs take their game
to the next level.
14. Bootcamp city attack - stickers for pillars, staircases, sidewalks to inspirte to raise your game.
The Bootcamp call - Using GPS and Shotcode, FOTs
receive mobile audio broadcasts from a Nike Star
telling his personal story.
Ads in students job search
“This is Sir Alex Ferguson, manager of Manchester United. So I guess you
think you’ve got what it takes? That’s why you’re here right? Well, let’s
see if you’re ready to move your game on to the next level then. Just say
yes or no into the microphone.
Are you ready to enter a pitch full of your most feared adversaries?
Answer: “Yes!”
Sorry I couldn’t hear you. Are you absolutely sure you’re hungry enough?
Answer: “Yes!”
What’s that laddie? Speak up to show you’re really ready.
Answer: “YES!”
OK, I’ll take your word. Welcome to Nikefootball.com Use this pass
code to unlock some of my exclusive content.”
A Bluetooth enabled billboard triggers incoming call Recruitment call from Ferguson, challenging you
to your phone to join Bootcamp
15. When signing up to Bootcamp a 6-weeks program
is tailored to your needs, position on the pitch and
individual level.
Nutritoin widget
16. A team shows up at an MVP enabled pitch
and is identified by the MVP system
The game is digitized Through advanced technology players and ball movements and coordinates are tracked to
digitize the game. A level of information about their performance is then accessible and the
game can be watched again through advanced 3D engine, at any speed, paused and
examined from every angle.
17. Playmaker takes the hassle out of organizing football. It helps you
scheduling and keeping track of your games and your team.
1. Organise a game 2. Find a pitch
Playmaker aplications
3. Create a team profile 4. Send/get SMS alerts
18. SING WITH A STAR
CLIENT: Amnesty International and Sony Playstation
PROBLEM: Freedom of speech is still not allowed in many countries around the world. Amnesty has long
fought for peoples right to express them selves.
CHALLENGE: Make people more aware. And make one global day into the Freedom of Speech Day.
SOLUTION: To talk about freedom of speech in a more light hearted way we make a collaboration with
Sony Playstation and one of their most popular games; SingStar. And create an exclusive, worldwide 24
hour online music competition. Presented by Amnesty’s ongoing Make Some Noise-campaign people all
over the world can join and sing together in the world’s biggest SingStar competition.
19.
20. The winner of each qualifying round gets to sing with a
world famous artist. The duets are shown in public places
around the world and streamed live on the net.
21.
22. OPEN UP FOR A PET
CLIENT: SPCA - Society for the Prevention of Cruelty to Animals
PROBLEM: Hong Kong has a big problem with stray dogs. SPCA takes care of them, but can only
keep dogs for so long, before they have to put them to sleep to make room for more.
CHALLENGE: Encourage people to adopt dogs.
SOLUTION: If you’re a possible pet owner you might like the idea of having a dog when you
come home. We made a DM sticker designed to look like an attachable pet door that we post
on doors all over Hong Kong.
23.
24. LOOKING ISN’T ALWAYS SEEING
CLIENT: THINK!
As the girl fall out of the picture another teenager ap-
The camera isis fixed towards a blue sky. Music is
The camera fixed towards a blue sky. Music is When the boy
As the girl fall out of the picture another teenager ap- When the bo
pear from below.
playing and we don’t hear any ambient sound. AA ager appear.
pear from below.
PROBLEM: Traffic is the biggest single cause of accidental death playing and we don’t hear any ambient sound. ager appear.
teenager girl comes flying inin to the frame from below.
teenager girl comes flying to the frame from below.
for teenagers in the UK.
The movement isis shown in a slow pace.
The movement shown in a slow pace.
CHALLENGE: Create a hard hitting TV ad to make teenagers think twice about their roadside As the girl fal
The camera is fixed towards a blue sky. Music is
pear from be
playing and we don’t hear any ambient sound. A
behaviour.
teenager girl comes flying in to the frame from below.
The movement is shown in a slow pace.
SOLUTION: Teenagers often have a lot on their mind. We want to show that looking isn’t
44 55 66
22 3
always seeing in a way that can make the kids 3
relate to their own behaviour.
11 1 22 2 33 3 4 5
When the sixth
A A fourth come flying in to the frame.
fourth come flying in to the frame. When the six
As the girl fall out of the picture another teenager ap-
ic isis As the girl fall out of the picture another teenager ap- When the boy fall out of the picture and a third teen-
sic When the boy fall out of the picture and a third teen- era get fixed o
era get fixed
pear from below.
d. AA pear from below. ager appear.
nd. ager appear. and the film sp
and the film s
m below.
m below. naturally, with
naturally, with
music fades o
music fades
1. The camera is fixed towards a blue sky. 2. As the girl fall out of the picture 3. When the boy fall out of the picture and 4. A fourth come flying in to the frame.
Musiccamera is and we towards a anyblue sky. Music is
The The camerafixed don’t hearblue sky. Music is
The is playingis is fixed towardsblue sky. Music is As the the girl outappear the picture another teenager ap-
another girl fall out of of from below.
the teenager of the picture another teenager ap- When thethe boy appear. thethe picture andthird teen-
a When boy fall fall out the picture and third teen-
third teenager out of
AsAs girl fall fall outthe picture another teenager ap-
camera fixed towards a a A fourth come flying in to the frame.
When the boy fall out ofof picture and a a a third teen-
ambient sound. A don’t hear any any ambient sound. A
playing and and teenager girlany ambient sound. A
playing we don’t hear comes flying pear from below.
pear from below.
playing andwe we don’t hear ambient sound. A pear from below. ager appear.
ager appear.
ager appear.
inteenagergirl comes flying in movement is from below.
teenager girlfrom below.Thein to the frame from below.
to the frame girl comes flying in to frame
teenager comes flying to the the frame from below.
shownmovement is shown in a slow pace.
The The a slow pace. is shown in a slow pace.
in movement
Themovement is shown in a slow pace.
77 88
55 66 99
44 4 55 5 66 6 7 8
Looking isn’t always seeing
Looking isn’t always seeing
Paying attention can save your life
Paying attention can save your life
Lookin
Paying
5. 6. When the sixth one, a boy, is in the 7. In a fast move we see how the boy 8. The last frame is of the boy staring
picture the camera get aboy, is in the picture the cam-
When sixth one, boy, is in the picture the cam-
When the sixth one, afixed on him. The smashes to move we seedown. the boy smashes to the
InIn a fast the road see how the boy smashes to the
a fast move we face how without focus into the camera. Behind him
era get followsonhim. Theand the film
camera fixed on him. Thecamera follows him falling
era get fixed him falling camera follows him falling the front of a car is blurry, we sense and
road face down. The last picture isis of the boy staring
road face down. The last picture of the boy staring
speeds up to the same up toas the bodypace as the body
and the film speeds pace the same hear movement in the surrounding.
and the film speeds up to the same pace as the body without focus into the camera. Behind him the front
without focus into the camera. Behind him the front
naturally, with force of ofgravity, falls to the ground. The
naturally, with force gravity, falls
naturally, with force of gravity, falls to the ground. The ofof a car is blurry, we sense and hear movement in the
a car is blurry, we sense and hear movement in the
music ground. outand is changed andambient sounds.
to the fades out and is fades out to ambient sounds.
music fades The music changed to is surrounding.
surrounding.
changed to ambient sounds. When thethe sixth one, a boy,in thethe picture the cam-
When the sixth one, a boy, isis in picture the cam-
When sixth one, a boy, is in the picture the cam-
fourth come flying in to thethe frame.
A fourth come flying in to frame.
AAfourth come flying in to the frame. In a fast move we see how the boy smashes to the
eraera get fixed on him. The camera follows him falling
era get fixed on him. The camera follows him falling
get fixed on him. The camera follows him falling
road face down. The last picture is of the boy staring
and thethe film speeds up thethe same pace as the body
and the film speeds up toto same pace as the body
and film speeds up to the same pace as the body
without focus into the camera. Behind him the front
naturally, with force of gravity, falls to thethe ground. The
naturally, with force ofof gravity, falls to ground. The
naturally, with force gravity, falls to the ground. The
of a car is blurry, we sense and hear movement in the
25. 11 1 222 333 4 5
We are in a white studio. We see a line of teenagers The teenagers seem anxious and uncertain of what’s Suddenly one of them is knocked over, he lands
facing the camera. The camera follows the line. going to happen. hard. The teenagers next to him watch him with
It’s silent. So silent we can almost hear breathing, They leer at each other. Some fiddle with nervous scared eyes and at the same time relieved.
muffled hawks and dry hands.
swallowing mouths.
Another
The camera moves on. Another t
The camera moves on.
f teenagers
teenagers The teenagers seem anxious and uncertain of what’s Suddenly one of them isis knocked over, he lands
Suddenly one of them knocked over, he lands
The teenagers seem anxious and uncertain of what’s
the line.
e line. going to happen. hard. The teenagers next to him watch him with
going to happen. hard. The teenagers next to him watch him with
breathing,
reathing, They leer at each other. Some fiddle with nervous scared eyes and at the same time relieved.
They leer at each other. Some fiddle with nervous scared eyes and at the same time relieved.
hands.
hands.
4 5 6
1. We are in a white studio. We see a line 2. The teenagers seem anxious and uncertain 3. Suddenly one of them is knocked over, he 4. The camera moves on.
ofWeare in infacing the camera. The cameraof of teenagers
teenagers a white studio. We see a line teenagers of what’s going toseem anxiousleer atuncertain of what’s
The teenagers happen. They and uncertain what’s Suddenly one ofteenagersknocked over, he he lands
lands hard. The of them next to him watch lands
We are inaawhite studio. We see aaline ofteenagers
We are white studio. We see line The teenagers seem anxious and uncertain of of what’s Suddenly one of them isis knocked over, lands
Suddenly one them is knocked over, he
The teenagers seem anxious and The camera moves on.
follows the line. It’s silent. So camera follows the line.
facing the camera. The silent each other.happen.
going to toSome fiddle with nervous hands. hard. with teenagers next atto him watch him with
hard. The teenagersand tothehim watch him with
him The scared eyes next to same time with
facing the camera. The camera follows the line.
facing the camera. The camera follows the line. going happen. hard. The teenagers next him watch him
going to happen.
we It’s silent. So silent we can almost hear breathing,
It’scan almost hear breathing,almost hear breathing,
It’ssilent. So silent we can muffled relieved.
They leer at at each other. Some fiddle with nervous
They leer each other. Some fiddle with nervous scared eyes and at at the same time relieved.
scared eyes and the same time relieved.
hawks and dry swallowing can almost hear breathing,
silent. So silent we mouths. They leer at each other. Some fiddle with nervous scared eyes and at the same time relieved.
muffled hawks and dry
muffled hawks and dry hands.
muffled hawks and dry hands.
hands.
5swallowing mouths.
5 swallowing mouths.
swallowing mouths. 77 88 99
66
44 4 555 666
7 8
Statistics won’t hurt you
Statistics won’t hurt you
Still 11out of 10 teenagers were
Still out of 10 teenagers were
involved in aacar accident last year
involved in car accident last year
Another teenager is knocked over.
The camera moves on.
Statistics won’t hurt you
Still 1 out of 10 teenagers were
5. 6. Another teenager is knocked over. 7. Text lines appear one after the other: 8. The involved in on caranother teenager year
camera moves a and accident last
Text lines appear one after the other:
“Statistics won’t hurt you. Still 1 the other:
Text lines appear one after out of isThe camera moves on and another teenager is
knocked down.
Another teenager isis knocked over.
Another teenager knocked over. The camera moves on and another teenager is
10“Statistics were involved in a car
teenagers won’t hurt you.”
“Statistics won’t hurt you.” knocked down.
knocked down.
accident 1outyear.”10teenagers were involved in aa car
“Still 1last of 10 teenagers were involved in car
“Still out of
accident last year.”
accident last year.”
7 8 9
Another teenager isisis knocked over.
Another teenager knocked over.
Another teenager knocked over.
The camera moves on.
The camera moves on.
The camera moves on. Text lines appear one after the other: The cam
“Statistics won’t hurt you.” knocked
“Still 1 out of 10 teenagers were involved in a car
accident last year.”
88 99
Statistics won’t hurt you
Still 1 out of 10 teenagers were
77 7 888 999
involved in a car accident last year
ou
u
were
were
9. Last frame. THINK! logo
ast year
st year
Text lines appear one after the other: The camera moves on and another teenager is
Statistics won’t hurt you
Statistics won’t hurt you
Statistics won’t hurt you “Statistics won’t hurt you.” knocked down.
“Still 1 out of 10 teenagers were involved in a car
accident last year.”
Still 1 out ofof 10 teenagers were
Still 11 out 10 teenagers were
Still out of 10 teenagers were
involved inin a car accident last year
involved ina car accident last year
involved a car accident last year
The camera moves on and another teenager isis
The camera moves on and another teenager
knocked down.
knocked down.
d inin a car
ed a car
26. BUS STOP
CLIENT: Othello - Parker Games
PROBLEM: Board games are loosing ground as the digital world, with TV- and computer games
grow bigger everyday, isolating people’s behavior, playing alone or over the Internet, but
almost never together.
OPPORTUNITY: Remind people of the joy, anger and fun about playing a classic board game
together.
SOLUTION: We made a TV spot in which we show the target audience (more or less
anyone) in a natural environment, but where they all suddenly start to act by the rules of
the classic board game of Othello.
27. Anoth
the o
At a bus stop. A white dressed man stands
with
Storyboard, Othello
Another white dressed man comes along and beside four black dressed people in line.
stands at
the other end of the line. The others stare at him
with anger and irritation.
Another white dressed man comes along and stands a
the other end of the line. The others stare at him
At a bus stop. A white dressed man stands They
with anger and irritation.
beside four black dressed people in line. insid
1. At a bus stop. A white dressed man stands 2. Another white dressed man comes along and stands 3. They quickly undress and change their clothes
atThey quickly undress and change their clothes out
beside four black dressed people in line the other end of the line. The others stare at inside
him with anger out.
inside and irritation
Another white dressed man comes along and stands at
the other end of the line. The others stare They quickly undress and change their clothes
at him
Every
with anger and irritation. inside out.
Everyone is dressed in white.
4. Everyone is dressed in white 5. Othello game comes in shot
They quickly undress and change their clothes
Everyone is dressed in white. Othel
inside out.
28. NEON LIGHTS
PROBLEM: One of Britain’s most disgusting driving habits is people throwing litter from
their cars.
CHALLENGE: Littering is illegal and can be subjected with a fine of up to £ 80. Create
poster advertising to change the attitude and behavior of people doing this. Most likely
are “white male, lower social class, interested in sports, readers of lads magazines and
tabloids”.
SOLUTION: Say what we need to say, but say it in a way they might like…
Throwing litter from your car can cost up to £80
29.
30. HELP A KID
CLIENT: SLS, Swedish Life Saving Society
PROBLEM: Less and less children learn to swim.
CHALLENGE: Create a DM to principals and Heads of schools in compulsory schools and make
them pick Swedish Life Saving Society when teaching their students how to swim.
SOLUTION: In a positive way we wanted to tell them about the problem and at the same
time show them the solution, the effect of choosing SLS and that they can help their
students.
Less children learn to swim So let us teach your students how to
31.
32. A BOX OF PENSION
CLIENT: AMF Pension
PROBLEM: To few young people take care of their pension. They don’t even really know what
it is, its too far away and feels to abstract.
CHALLENGE: Make young students to think about their occupational pension.
SOLUTION: Instead of rational arguments (which almost every competitor use) we
looked at pension itself. Times have changed and our society along with it but
pension has stayed the same. So we packaged pension, made it into a product,
something real, something you can hold on to, something to relate to. And we talked about
it in a more casual way. We launched it in four different colors designed to match you.
However - there is a gap between occupational pension and students. They don’t have job
and therefore they can’t get it. So we made a book where we have tips how to
obtain your first job and only mention occupational pension briefly. Become a help and re-
source for them instead of another someone that wants to sell you something.
Diminish the way from the student to pension. Always be around where they are and, in a
funny and light way, talk about how well they would match our pension. Be their help and
guide along the way so when the time comes – hopefully they’ll choose AMF Pension.
ALL YOU NEED
We have now packaged pension. Everything’s neatly packed in a box that you can have when you get a job.
We launch it spring 2008. Go to aboxofpension.se and see which one fits you and how it can be yours.
33. CHOOSE WHICH ONE YOU WANT TO MATCH YOU ALL YOU NEED FINALLY IN PINK
34. THE BOOK ABOUT JOB
We want to help student’s obtain their first job. This book is full of information, fun tips and other ways how to
get a job, negoatiate about your salary and only as another section in it we mention pension.
Check out how our new collection matches you.
A box of pension.
35.
36. Banners where people can make the website
into their own favorite color directs them to
our main site.
On our website we can start being more rational and talk about how much money they will get. Since
AMF have the best return amongst all pension holders we can still be a bit playful here too. Entertain the
customer while informing them.