Porsche Deck
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Initiating the Dream Funnel for 8-14yr olds. Bringing porsche into their lives as an aspirational brand through interactive, multiplatform gameplay for children and their parents.
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Porsche Deck
- 1. Bonds of Design Bennett. Faulk. Hendren. Perkins. Ramdurai.
- 2. dream funnel
- 3. inherited love how can we be a part of
- 4. epic moments shared between fathers and sons
- 5. category
- 24. keeping them in the email updates DLC swag leading up to bigger events
- 25. Porsc so da
- 26. beauty in design creating bonds based on beliefs not perceptions
Editor's Notes
- We are not here to create next fall’s campaign, we are here to create long term bonds. Those bonds can be built on the perception of porsche or on the design.- We choose the design. \n
- 8-14 yr olds. AND their fathers \nlearning to be an adult from your parents \n
- like sports it is passed down from parent to child \n
- parallel bonding with father and son \nso they play short wii games together \nvideo games are one of the few places fathers and sons come together \n
- - racing - from cartoon to realistic it is the central element \n- cars are used to race- GTA drive as fast as possible \n
- - racing will be peripheral, design central \n
- \n
- - our gaming concept\n\n
- mobile, wii and in real life\n
- based on the Wii - dominant platform \n
- 1) about getting credits to upgrade parts \n2) buy pieces \n3) \n
- 1) about getting credits to upgrade parts \n2) buy pieces \n3) \n
- 1) about getting credits to upgrade parts \n2) buy pieces \n3) \n
- 1) about getting credits to upgrade parts \n2) buy pieces \n3) \n
- 1) about getting credits to upgrade parts \n2) buy pieces \n3) use wii mote to assemble car -\n4) get to test race your car, 1/4 of game play at most\n
- extended play turns into real world extras \n- what we send them BLUEPRINTS (posters, decals) \n
- blueprints \n
- blueprints and swag \n
- - dad can make small additions even when busy \n- we’ve considered dads who are on the go/travel/busy etc. \n
- - info source about physical events and building the cars\n- user generated tutorials \n- online community/scoring \n
- - update or share on facebook/ not a place to play \n
- - can partner or do it on their own\n(schools/ unis/etc) \n
- - now have contact info and a relationship with people \n- to maintain this we competition cycles, annual event, multiple cities, national bracket \n- \n
- We are creating bonds with the brand. \n
- beliefs in good design and engineering \nnot perceptions of irresponsible drivers \n