The document discusses conventions commonly found in pop music videos. It notes that the lyrics and video should complement each other to tell a coherent story. Popular videos edit quickly to match the fast pace of pop songs and use bright colors and lighting to create excitement and appeal to target audiences. Costumes, props, and product placements are also used to engage viewers and help artists profit from music video views and song downloads or purchases.

1. Conventions of a pop video
Lewis Stewart

2. Lyrics and video
• If the lyrics and the video didn’t go well together, people would be
less likely to want to watch it.
• The video usually has a link with the lyrics so that the two make sense
as one product, therefore enabling the viewer to be more likely to
remember it and enjoy it.
• This then means that the artist(s) will gain money from the views the
video gets and people may also download their single from
something like iTunes, and then also go on to buy their album.

3. Becky G - Shower Miley Cyrus – Wrecking Ball
Melanie Martinez - Dollhouse Lady Gaga - Applause

4. Editing the video
• For pop songs, the video is usually edited in a fast pace to reflect the
pace of the song.
• This then makes the song look a lot more happy and fun, as it creates
excitement.
• If the aim of the video was to create sadness, there would most likely
be fade edits and the shots wouldn’t change so quick.

5. Costumes and props
• In the videos for pop songs, the clothing is usually bright to reflect
how the song is fun.
• These colours usually include green, pink and orange.
• This then makes the video stick in people’s minds and they remember
the song so may end up buying it.
• Because of the bright colours, it attracts the specific audience they
are trying to appeal towards.
• Lighting also makes a difference to the video because a dark scene
wouldn’t create happiness.
• Some companies put their products in music videos to get recognition
and to help sell their products.

6. Nicki Minaj - Anaconda
Taylor Swift – Shake It Off
Neon Jungle - Braveheart Katy Perry – This Is How We Do