This document discusses leadership strategies used by Tony Blair, Barack Obama, and Matteo Renzi. It outlines the policy thinking, strategy teams, tools, and networks that each leader utilized. For Blair, it describes his strategy of changing the Labour party first and focusing on education, delivery, and a "third way." For Obama, it discusses restoring American leadership and using hope as a strategy. For Renzi, it outlines his Italy roadshow strategy and emphasis on delivery, marketing, and sharing. The document analyzes how each leader developed and communicated their policy strategies.

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Unint - Università degli studi
internazionali di Roma
17 | 04 | 14
Simona Bonfante
Il leader, la squadra e
il policy strategist.
Italia e altrove

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KULISCIOFF
 From Kuliscioff toBlair
 La Critica Sociale
 Cfp, Europa
 Policy &Communication
 Comunicazione istituzionale e politica
 Lobbying, Reti
 Libertiamo, Strade
 Lectures
 Corporate Communication
 SPMSD
 Blogging
 Leopolda
 ilRottamatore
Profesional bio

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YOU
Who
What
Where

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LEADER
THINKING
TEAM
TOOLS
BLAIR | OBAMA | RENZI

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leader
BLAIR | OBAMA | RENZI

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Matteo Renzi

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BLAIR | OBAMA | RENZI
what‟s up?
 Forward, not back. Thanks Thatcher, Bush, Berlusconi
 Face-out, not face-in. Open-up, changefromwithin
 Put ambition high, makeeveryoneworthofit
 It‟snotrational, it‟semotional
 Communication, communication, communication

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strategy, tools, staff
BLAIR

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Strategythinking
 Neil Kinnock
 Anthony Giddens. LSE
 Philip Gould, Pollster– social analysis
 David Miliband, IPPR
 Peter Mandelson, Labour
 Gordon Brown, Labour - Reinventing the Left, 1994 („enabling
state‟)
 GeoffMulgan, Demos - Politics in anAntipoliticalAge, 1994

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Strategy team
 Mandelson
 Campbell
 Brown
 (in the picture, Margaret Beckett)

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Strategy spin
 Principles
 Determination - “Blair believeswhathesays and sayswhathebelieve in”
 Socialism - Not a rigid set ofeconomicrulesbutvaluesbased on the idea
that people can live betterwithin a cohesive and strong society”
 Welfare –It‟snot some people living on the State expenses, but the
opportunityforalltoimprovetheircondition.
 Ideas
 «A new and ambitious agenda for the Left, beyondLeft/Right cleavage”
 “Wehavetoberadicalbutmodern and reshapewhatLeftmeans”
 Strategy
 Change and Renewal : a new direction for the Country.
 Oldprinciples, a newapplication

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Strategytools | 1
Change the Party, then the Country

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Strategytools | 2
Education, education, education

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Strategytools | 2
Delivery first

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Strategytools | 3
Third Way, our way

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Strategytools |4
Forward, not back

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Strategytools |5
Progressive leadership

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Anthony Minghella
2005 New LabourGeneralElection
 http://www.youtube.com/watch?v=iovmJQZTQpk

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Strategy network
 Anthony Giddens, LSE
 Fabian Society
 Policy network (Mandelson)
 Progress (Milburn)
 Foreign Policy Centre
 IPPR
 (…)

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Strategy output
 Clause IV momentum
 Opposition at stake
 Social trust and economicregeneration
 3 out of3landslidevictories
 A New Conservative Leadership

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strategy, tools, staff
OBAMA

27. + It‟sWe, notHer

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Policy thinking
Restore American Leadership
 Peace
 Guantanamo
 Afganistan
 US Economy
 The WolfofWall Street
 Jobs Act
 US Social Rights
 Obamacare

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Policy strategy
An Iconfor HOPE

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A delivery mismatch
 Peace
 Guantanamo
 Afganistan
 Egitto, Siria, Libia, Ucraina
 US Economy
 The WolfofWall Street
 Jobs Act
 US Social Rights
 Obamacare ok
 Wikileaks
 National Service Agency

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Obamacare

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Weaponof mass attraction
Bill

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Bill Clinton Zero Speech
ObamaElectionCampaign 2012
 http://www.youtube.com/watch?v=Dwqjk5Ppa2w

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Strategy pivot

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Strategytool
Reach out

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Strategytool
Let people knowwhatmatters

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strategy, tools, staff
RENZI

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TEST
?
SAME DAYS, ANOTHER „LEOPOLDA‟
WAS GOING ON

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END TEST
BACK
TO THE
FUTURE

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LEOPOLDA
Who?

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Policy Network | ideas

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Policy Network | events

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Policy Network | social

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Policy Strategy
Italy road show | 1

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Policy Strategy
Italy road show |2

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Policy Strategy
Italy road show |3

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Policy Strategy
Italy road show |4

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Policy strategy
Delivery

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Policy strategy
Marketing

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Policy strategy
Sharing

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The man behind

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THANKS
kuliscioff@me.com
@kuliscioff