This document outlines plans to redesign the point of sale area for the Tim Russert Department of Communication and Theatre Arts at John Carroll University. The redesign aims to better showcase student work, highlight the department's legacy and values, and create inviting spaces that sell prospective students on the department. Key elements of the redesign plan include glass cases and displays of student work and accomplishments, updated furniture, bulletin boards for announcements, and displays of news and publications. The goal is for the redesign to reflect the department's brand and theme of connecting, creating, and communicating through an engaging student experience.

1. L A U R E N M C P H E R S O N
L A U R A K N I F F I N
L O U I S E G R A N T
C H E L S E A G E R K E N
Point of Sale
for the Tim Russert Department of
Communication and Theatre Arts

2. Bringing the Theme Line to Life
Branding
Creative
Prospecting
Social
Media
Point
of Sale
“Connect. Create. Communicate.”

3. Achieving The Results
Final place to
make branding
impression
Show how we are
relatable, welcomi
ng, engaging and
authentic
We will either sell
the department or
the competitor’s
department

4. Plan of
Action
Glass
Cases
Interior
Design
Bulletin
Boards
News
and
Events

5. Glass Cases
Glass cases will display
icons of the department.
Showcase the
department with the
academic and
personalized
experience
•Display the five tracks within
the department.
•Will include photos, a
description and job examples
Exhibits the variety
and possibility with a
communications
degree

7. Highlight Tim
Russert’s Legacy
•Photos of Russert
and Meet the Press
•Highlight his
accomplishments
•Focus on his
values of
inquiry, integrity
and involvement
•Feature
information
regarding Meet the
Press Fellowship

9. Student Showcase
Accent
work of
students
Photos, a
wards, pla
ys, etc.
Exemplifies hard
work &
accomplishments
of students
Highlights
variety &
personalized
experience
within the
department

10. Interior
Design
Tables
Workstation
TV Studio
Sign
Seating

11. Round tables with chairs
Glass overlay to insert
publications
Highlight
events, internships, speakers on
campus
Students utilize the
workspace, why not use it at
publication space?

12. Bar-Height Work
Station
Give students space to
work independently
Efficiently utilize space
in the department

13. Unique to the
university &
department
Gives students the
opportunity for
hands on
experience
TV Studio
Sign
JCU TV4

14. SEATING
Couches & Chairs
Current seating is
outdated and
worn
Update to colorful
and modern
furniture
Goal is to reflect
department
brand- welcoming
and personal

16. Bulletin Boards
Move bulletin boards from office hallways
to more visible location : across from glass
cases on first floor
Keep them up to date with publications:
theatre publications, extra curricular
opportunities, internship & job
postings, contests
Allow students to post: require approval
from secretary of department

17. Business Card
Posting Collection of cards
from graduates or
local businesses
Exemplify the
“connect” aspect of
the department’s
theme line

18. News & Events
News publications on display at
newstands
The Award-winning
Carroll News
Showcase The NY
Times online
access, especially
mobile app
The Plain
Dealer, The NY
Times, TIME
magazine, USA
Today
Connects students to
local and world
news, creates
buzz, communicates
values in journalism
and media ethics

19. Connect
with other
students and
professors who
share the same
passion and
interests.
This is your
creative
community.
Tim Russert Department of
Communication & Theatre
Arts
Create
a bright future
with specific
career-oriented
tracks.
Your future
is what you
make it.
Tim Russert Department of
Communication & Theatre
Arts
Tim Russert Department of
Communication &Theatre
Arts
Communicate
the department’s
mission to
carry out
integrity,
inquiry, and
involvement.
What we say is
what we do.

20. NBC JCU TV4
Alumni
Spotlight
New
Professor
Spotlight
Upcoming
Events in the
department
Located on
brick wall in
seating area

21. Frames in Office
Hallway
• Creative but consistent
Images
• Film Festival publications
• Student photography
Reinforce the Brand
• Clean lines
• Modern feel
• Examples of pertinent
brand attributes