PMMP launched a campaign called "Never Stop. Milk." to connect with and educate Prairie youth about milk in an entertaining way that promotes healthy living. The campaign aimed to deliver relevant milk facts to youth in a manner that was engaging to encourage healthy choices.

1. As a part of the “Never Stop. Milk.” Campaign, PMMP needed to connect
with Prairie youth to deliver relevant facts about milk in a way that
was entertaining and encouraged a healthy lifestyle