The LCEC is committed to being an eco-friendly entertainment venue. On Fridays, it will feature performances, cultural dances, and foods from around the world. It aims to attract audiences throughout the day with cash prizes and eco-friendly gifts. The venue promotes sustainability by being connected to public transit and providing parking and infrastructure for green vehicles. It also offers free WiFi, meetings space, and deals to encourage people to work there. The artisan market sells local, unique, and sustainable products. Entertainment supports environmental causes and the venue partners with artists to promote sustainability. Planet Friday programming is designed to attract audiences all day and promote the venue's eco-friendly efforts through various rewards and incentives programs.

4. Celebrating Diversity & the Planet
The LCEC is committed to being an eco-friendly venue 100%, 365 days a year. On
Fridays the spotlight will be connecting to the world and how we can all help to
keep it fun, healthy and energized.
Entertainment and Food:
 A jumpstart to the weekend with high energy performances and cultural
dances throughout the Street and Plaza – designed to draw the
untapped daytime audience
 A microcosm of flavors, traditions and celebrations from around the world
 Savory recipes from the kitchens inspired from global coasts–from
Morocco to South America
Fun:
 A world of opportunities to win cash and eco-friendly prizes.

7. Planet Custodian – A Venue that sets the Standard
Environmentally-friendly transportation
 Connected to public transit
 Local people-mover
 Ample bicycle parking
 Special parking privileges for hybrid and smart cars
An outdoor office retreat and access point to the world
 Free Wi-Fi throughout the complex
 We’re open early. It’s an environment that’s great for business
and personal networking – hold your Friday meeting at the LCEC
 Bring the whole office and take advantage of free specials and
product giveaways.

10. Spectrum of Experiences of the Artisan Market
Open at 7:30 a.m. to cater to the early-riser crowd, shift workers,
shopping before work, moms, cooks …
A beautiful, casually upscale Market with a European feel,
showcasing fresh, healthy, environmentally-friendly products
Artisans known for exceptional originality and creativity will present an
ever changing exhibit of original art and handmade crafts
Exciting sights and colors and smells of new-baked goods; fresh
organic produce and unusual, unique, interesting products
Ethnic food samplings from around the world.

13. Stars Brighten Planet Friday
Many entertainers support socially responsible causes
Live Nation’s artist contracts often address sustainable concerns
such as providing organic foods, biodegradable consumables,
and using energy efficient light bulbs in their dressing rooms
Planet Friday programming can tie in to, promote and support
artists’ causes, providing additional incentives for entertainers
and their audiences to embrace LCEC
The “Show of Peace” concert planned for April 2010 in Bejing,
China, demonstrates how a high-octane entertainment can shine
a light on environmental sustainability
Peace = Green + No War + Water + Food + Health + Education.

14. Planet Friday is…
Celebrating Diversity and a Celebration on the Planet
A Stage for Musicians to Embrace their Audience and their Causes
An Avenue to the tactile experiences of the Artisan Market
A Venue that sets the Sustainability Standard
FRIDAY

16. Planet Friday Programming
Designed to attract a daytime audience.
EcoBuck program (details in following slides).
Start the weekend early – entertainment begins at 11:00 a.m.
Activities at the Artisan Market (open at 7:30 a.m.) include celebrity
chef presentations using foods in season; demonstrations by skilled
local artisans; global and local art shows; book signings; and product
samplings.
Incentives for business people to bring a group (e.g. leave business
card, get a prize; bring 6 people from the office, get a free appetizer).

17. EcoBuck Program
The EcoBuck is a unique program to promote Planet Friday and draw
patrons to experience the excitement at the LCEC.
At a minimum the value will be a lunch (five dollars) or the value
could be 50 to 1,000 dollars of cash, redeemable only at the LCEC.
This element of surprise will make EcoBucks the hot bartering item in
the DFW Metroplex.
Through varied distribution channels, EcoBucks will be given to
companies in bulk to allow individual employees the opportunity to
discover all of the excitement at the Entertainment Center.
Employees will start their weekend early while enjoying the thrill of
winning!

18. EcoBucks - Distribution Channels
“Man Fridays”
 Gatekeeper charmers
 These fun LCEC representatives will tour the
Metroplex visiting businesses to distribute
EcoBucks and encourage starting the weekend on Friday
Our Civic and Travel Partners
Street Team – On site spotters rewarding people who get caught being
“green.”

19. A World of Ways to Win EcoBucks
Bring DART Orange Rail or Bus pass
Take the People Mover
Ride a bicycle
Drive a smart car (hybrid or electric)

20. Text to Win - Sweepstakes
Messages are randomly displayed on screens throughout the Street and
Plaza , prompting patrons to text in to win
Excitement escalates several times throughout the afternoon to target
market several “lunch crowds”
 Big drawings held High Noon,
 Late Lunch (2 p.m.) and
 Super Supper (4 p.m.)
A variety of smaller prizes will be awarded, such as:
 First text received
 First ten texts received – (10 winners)
 Text message #100
 And more!

21. Green Prizes
An assortment of prizes can be given out through contests, raffles, and
text-to-win’s:

22. Additional Promotional Programming
Energize Through Health & Fitness Demos
 Calm Your World Yoga workshops, exercise class demonstrations
 Go to Another World Massages
 Face a New World Facials
Hybrid or Electric Car Showcase & Giveaway
 Energy-focused cars displayed in street/plaza
Catch the Energy with a Pep Rally
 Tie in sports teams’ players, dancers, and coaches into pep rallies
showcasing team store apparel, new jerseys, and autographed
giveaways
Charity programs
 Tie in cause platforms to raise money through shows. Many of the artists
have partner organizations (Big Ask Campaign, 1% for the Planet,
Natural Resources Defense Council)
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23. Access Card Tie In
Promote Access Card as green versus paper tickets
Percentage of spending going to sustainable causes of consumer’s choice
Utilize Access Program for:
 EcoBucks
 Social Media Communication on Interest Causes and Events
 Raffle ticket mechanism
 Added-value for cardholders (i.e. more tickets/chances)

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25. Meeting the Las Colinas Standard
“We are not building to meet an existing market, we are creating a new market establishing new
standards”—Ben Carpenter, Las Colinas Founder and Visionary
Transit-Oriented Development
Minutes from DFW International Airport, the third-busiest in the world
DART Rail Line station will connect Las Colinas to downtown Dallas, DFW International
Airport and Dallas’ Love Field
The Las Colinas “People Mover “(APT) will be automated and expand service hours to bring
patrons from Las Colinas urban core to our front door
Special parking and valet privileges for hybrid and electrical vehicles
Provide ample bicycle parking and offer bicycle valet service
Visitors can stroll along the Street and Plaza to nightclubs and restaurants serving food and
drink from many cultures

26. The Standard We Are Setting
In keeping with Ben Carpenter’s philosophy, “we are merely the custodians of this property
during its important stage of development.” Before the first shovel broke earth, we dedicated the
venue to be eco-friendly from the ground up.
Design and Construction
Receive LEED “certified” status – exceptional accomplishment in hospitality and
entertainment industry.
Large scale energy and water conservation design—including waterless urinals.
Outfit an estimated _____ square feet of photo-voltaic (PV) awnings and solar panels
producing ____ electricity per day.
A combination of wind and solar energy will supply laptop stations “off the grid.”
Landscaping to include Texas indigenous trees, edible vegetation, and insulating green walls
–all solar powered landscape lighting. Collectively offsetting the venue’s carbon footprint by
________.
Unique dance floors and strategic walking areas will be used to create and harness
electricity.
Watering landscape with rooftop collected rainwater.
Refillable water stations throughout Street and Plaza.

27. Setting the Supply Chain Standard
Taking Mr. Carpenter’s statement one step further, “Let them look back and reflect on the fine
effort made by those who were its custodians during the development stage” into the operation
stage; we carefully consider our supply chain resources and the full circle of those resources.
The Restaurants
Our chef’s garden will showcase the offsite organic herbs and produce that will supply our
restaurants.
Organic farms and gardens will supply our restaurants
Take-home containers made from compostable/biodegradable materials.
Staff uniforms will be made from recyclable materials.
Fair-trade teas and coffees will be the staple.
Implement creative strategies for reducing and reusing food waste

28. 28

29. Enhancing Partner Solutions
We will collaborate with partners to adopt or highlight a Corporate Social
Responsibility (CSR) business model
 Eco Initiatives
 People/Diversity Positive
 Supporting a Cause
LCEC will have global reach and international appeal
 Launch a product line
 Promote corporations’ commitment to social responsibility
 Incorporate a reposition strategy

30. Enhancing Partner Solutions
A tailored CSR solution will add significant value by taking the corporation’s
objectives to create exposure through:
Online Content
Product Placement through Giveaways
Online Product Placement
Onsite Educational Media
Social Media
Shared Causes
Cross Promotional Activity with Entertainers and Other Partners

31. Naming Rights Partner Assets
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Branding Assets
Multiple signage opportunities throughout plaza, street and concert hall
• LED board signage
• Internal TV network advertising through the LCEC complex
• Recycle opportunities throughout complex facilities
Hospitality
Event tickets to all Friday night performances
• Can be used for consumer promotion
Hosting opportunities throughout venue
Suite or Party Room Opportunity Available
Access Card Program
Name Association
Integration of product and promotional activities
Support a Cause Designation

32. Partnership Integration Summary
Planet Friday will be used to highlight one of our category sponsors as part
of their overall partnership agreement
Planet Fridays’ integration will include:
 Logo placement in advertising, marketing, and promotional materials:
 EcoBucks program
 Recycling program
 Access Card program
 Social Media program
 Multiple signage opportunities throughout plaza, street and concert hall
 Brand association with all giveaways presented on Planet Friday
 Other assets will be determined by total partner package (TBD).

33. FRIDAY