Plan a sens esational event slides

SENSESATIONAL EVENTS
How to bring your unique message,
to your people,
LIVE!
VLS Consulting, Inc. 2012 © All rights reserved

"People think of the mind as being located in the head, but the latest findings in physiology
suggest that the mind doesn't really dwell in the brain but travels the whole body on caravans of
enzyme, busily making sense of the compound wonders we catalogue as touch, taste, smell,
hearing, vision.” ~ Diane Ackerman

Taking the Promotional Stage.
What IS Event Marketing?
What is the DIFFERENCE
between event marketing and
other advertising channels.
Examples.
Creating a Marketing piece.
Event Marketing

Know your People – if you build it, will they come?
Event Marketing

My Event is the Perfect Solution for: (Who are your people)
I win against other events like: (Type of competitor)
Event Marketing
Because:
(What about your
event is specific,
unique)
(What makes it the
preferred choice for
this audience)
Adapted from
www.audienceaudit.com

Pre-event Questions / creating relevance.
Medical Release Forms / Creating a Safe Environment (container).
Powerful Content / inform, excite, empower, involve.
Flexible Agenda / balance with energy flow.
Space for Rest and Play / sufficient breaks.
Event Design

Opening Ceremony – Opening the heart
Leave other people’s stories behind you. (& other ground rules)
Creating the Safe Container – trust, deep respect, kindness
Self-discovery and self-expression is optional. (not your business!)
Be prepared to be flexible – balance agenda with energy flow.
Leave space for rest and play (or sufficient breaks)
Closing ceremony – Bringing the event home.
Event Design

The intersection of location, amenities, and pricing
Venue search / cost analysis
Request for Proposals
The Russian Roulette of room blocks
Contract negotiations
Event Planning

Cost-Profit
Analysis tool
Event planning
outline
RFP
How to Plan
Marketing page
Sponsorship
Retreat outline
Creating a safe
environment
Sponsorship
Acquisition
Event Planning Tool Box
Sample pre-work
questions
Sample release forms

WHAT IS YOUR VISION?
WHEN DO YOU WANT IT?
WHAT ARE THE OBSTACLES (limiting thoughts?)
WHAT DO YOU GET NOW, by PLANNING FOR THEN?
WHAT IS YOUR BIG WHY?
Strategy + Goal-Setting = Present Moment FUN and PLAY

NOW…
LET’S PLAN
YOUR
SENSESATIONAL EVENT!
Valerie Steiger is a Master Certified Life Coach, event
planner, retreat specialist, speaker, author (Changes of
the Heart. Martha Beck Life Coaches Share Strategies
for Facing Life Challenges), and holds an MA in
Professional Counseling.
She is the founder and owner of "N3 Retreats
(www.n3retreats.com), a unique, nationwide retreat
experience for women. In addition to creating life-
changing retreats and fantastic events, she provides
one-on-one personal and professional coaching and
workshops. She lives, works, and plays in Mesa,
Arizona. For more information and to sign up for
products, services and newsletter, visit
www.valeriesteiger.com

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