PlacePlay Rewards iPhone Gamers For Playing At Places
1. WHAT IS PLACEPLAY? Visit. Play. Get Rewarded. PlacePlay rewards you for playing your favorite iPhone games at the places you visit.
2. WHO IS PLACEPLAY FOR? PlacePlay benefits 3 groups: iPhone Gamers Merchants Developers
3. CONSUMERS PlacePlay offers consumers an added competitive element to already fun & addicting iPhone games. Based on check-ins, playing time, frequency & achievements, iPhone gamers can earn virtual currency that can be exchanged for exclusive content, achievements, bragging rights or even in-store discounts.
4. HOW DOES PLACEPLAY WORK? Meet Kyle – he’s an iPhone gamer who plays Finger Physics several times a week. Kyle discovered that PlacePlay will reward him for playing Finger Physics at places he already visits. Now, every time he has his morning coffee at Starbucks he checks-in to PlacePlay while he plays Finger Physics for 15 minutes before work. In exchange for playing at his favorite Starbucks, Kyle gets rewarded with virtual currency which he can exchange for exclusive level packs in Finger Physics – hooray!
5. MERCHANTS PlacePlay gives merchants the ability to reach & reward customers through a new channel. Since PlacePlay tracks where, how often and the duration of play, merchants can reward their most loyal customers via virtual currency, recognition or discounts. In addition, they will see increased revenue from patrons spending more time (and money) in-store coupled with higher brand awareness.
6. HOW DOES PLACEPLAY WORK? Brian here! He’s an avid iPhone gamer & all around geek who likes trying new places when he travels for business. Brian’s currently the Champion of 2 Starbucks and the Barnes & Noble near his apartment in San Francisco. While in Seattle on business, Brian wants to find a new restaurant to try for dinner. PlacePlay shows him that Blue C Sushi is offering bonus virtual currency tonight – score! Brian heads over to Blue C Sushi for dinner, checks-in via Spinzizzle as he waits for his food & earns a 20% bonus on his virtual currency while enjoying some excellent sashimi.
7. REWARD NETWORK The Reward Network is a targeted geo-location network within the PlacePlay UI. The Reward Network serves reward listings from nearby merchants that are offering virtual currency or discounts in exchange for check-ins or other desired behavior. Upon check-in, the network pays the developer a royalty. Consumers are rewarded when the desired behavior is achieved (i.e. check-in, 30 minutes of in-store play, etc)
8. DEVELOPERS Developers + PlacePlay = Increased Revenue. PlacePlay offers developers a new revenue stream through the Reward Network. Every time a Reward Listing within their application prompts a check-in, the developer earns royalty. Additionally, PlacePlay enables new customers to discover your app and encourages longer session times and more frequent game play.
9. HOW DOES PLACEPLAY WORK? This is Laura, a student who loves to play on her iPhone when she has some spare time. Laura always checks-in to PlacePlay @ the University Bookstore where she plays Flipstones during study breaks. By playing Flipstones & checking-in, Laura’s earned enough virtual currency to buy herself a new game! Through the PlacePlay market, Lauradiscovered Bejeweled Blitz 2! Now she’s on her way to earning more virtual currency!
