This document provides details on a proposed marketing campaign by Pizza Hut called "Made to Share" aimed at millennials. The campaign focuses on integrating social media into Pizza Hut's digital ordering experience in a way that engages customers to share their experiences. Key elements include a contest encouraging customers to create and share video stories capturing moments they feel are worth sharing, sponsored events at San Diego Comic-Con and Lollapalooza to promote the campaign, and enhancements to Pizza Hut's mobile app and digital platforms to further enable shared experiences. The goal is to strengthen Pizza Hut's brand reputation with millennials and increase online sales.
This Report has been created using "Comfar III expert" Software
Disclaimer:
THIS REPORT HAS BEEN PREPARED ONLY FOR INTERNAL ASSESSMENT PURPOSE FOR THE MBA PROGRAM IN VIT (CHENNAI CAMPUS) AS A PART OF THE COURSE. ALL THE DATA HAS BEEN TAKEN FROM THE COMPANY WEBSITE AND FEW OTHER SOURCES BASED ON INTERNET,THEREFORE SOME VALUES ARE MODIFIED . NOT ALL THE VALUES ARE BASED ON BALANCE SHEET. SO I AM LIABLE TO THE COMPANY IF ANY LOSS OCCUR DUE TO THIS REPORT.
Axis Cleaning and Support Services is a market leading cleaning and facilities management company in the UK. It has over 1,000 customer locations, 2,500 employees, and a national network of local offices. It aims to deliver high quality, professional services and has ISO certifications. The company focuses on environmental sustainability and has various initiatives to reduce waste and carbon footprint. It is part of the larger Axis Group which also includes security, training, and facilities management divisions.
This document provides information about the 5th Kindergarten of Kilkis located in Greece. Specifically, it mentions that the kindergarten is the 5th one in the city of Kilkis. No other details are provided about the kindergarten itself in the short document.
The document provides an overview of the pizza industry and Pizza Hut's position within it. It finds that while Pizza Hut was once the dominant player, competitors have surpassed it in digital ordering. It segments Pizza Hut's target market into four groups based on their social context for eating pizza and psychographics. Research insights inform the development of a campaign to establish Pizza Hut as the leader in online and mobile ordering.
This Report has been created using "Comfar III expert" Software
Disclaimer:
THIS REPORT HAS BEEN PREPARED ONLY FOR INTERNAL ASSESSMENT PURPOSE FOR THE MBA PROGRAM IN VIT (CHENNAI CAMPUS) AS A PART OF THE COURSE. ALL THE DATA HAS BEEN TAKEN FROM THE COMPANY WEBSITE AND FEW OTHER SOURCES BASED ON INTERNET,THEREFORE SOME VALUES ARE MODIFIED . NOT ALL THE VALUES ARE BASED ON BALANCE SHEET. SO I AM LIABLE TO THE COMPANY IF ANY LOSS OCCUR DUE TO THIS REPORT.
Axis Cleaning and Support Services is a market leading cleaning and facilities management company in the UK. It has over 1,000 customer locations, 2,500 employees, and a national network of local offices. It aims to deliver high quality, professional services and has ISO certifications. The company focuses on environmental sustainability and has various initiatives to reduce waste and carbon footprint. It is part of the larger Axis Group which also includes security, training, and facilities management divisions.
This document provides information about the 5th Kindergarten of Kilkis located in Greece. Specifically, it mentions that the kindergarten is the 5th one in the city of Kilkis. No other details are provided about the kindergarten itself in the short document.
The document provides an overview of the pizza industry and Pizza Hut's position within it. It finds that while Pizza Hut was once the dominant player, competitors have surpassed it in digital ordering. It segments Pizza Hut's target market into four groups based on their social context for eating pizza and psychographics. Research insights inform the development of a campaign to establish Pizza Hut as the leader in online and mobile ordering.
This document provides an overview of the pizza industry and Pizza Hut's position within it. It finds that while Pizza Hut was once the dominant player, competitors like Domino's and Papa John's have surpassed it in online ordering by offering more innovative digital experiences. The document outlines a campaign created by Arrowhead Advertising to establish Pizza Hut as the leader in online and mobile ordering by segmenting consumers and aligning Pizza Hut's brand with digital celebration.
Pizza Hut has a long history spanning over 50 years, but same store sales have declined for the past eight quarters while competitors grow. To address this, the campaign aims to shift 75% of orders to digital by the end of 2015 by positioning Pizza Hut as the top choice for digital ordering. Research found that while Millennials have positive memories of Pizza Hut, they see it more as a dine-in restaurant. The campaign will leverage Pizza Hut's history of excitement and innovation to make the brand relevant to Millennials today and differentiate it from competitors by owning the emotion of excitement around pizza. The creative strategy focuses on improving the digital ordering experience by addressing the pain point of waiting, while the "Excitement" message
The document outlines a plan to increase Pizza Hut's online ordering from 43% to 75% by the end of 2015 by developing a campaign called "Making the Most of NOW" that positions Pizza Hut as the place to enjoy fun no matter the occasion in order to emotionally connect with customers and move beyond its perception as a commodity brand. Research showed that people order pizza to satisfy cravings and have fun, so the campaign will build on Pizza Hut's "Flavor of Now" campaign by adding the element of fun.
This document provides a summary of Pizza Hut's proposed digital marketing campaign targeting Millennials. The campaign aims to increase Pizza Hut's online orders by 32% by the end of 2015 by focusing on rewarding Millennials for their digital behaviors. Extensive primary and secondary research was conducted on Millennials' relationships with pizza, social media usage, and response to rewards/instant gratification. The proposed campaign would involve digital advertising, public relations, sponsored events, and focus on integrating Pizza Hut into Millennials' daily digital lives to encourage online ordering.
The document outlines a plan to increase Pizza Hut's online ordering from 43% to 75% by the end of 2015. It identifies Pizza Hut's main challenges as lacking unique digital features and being perceived as a commodity brand. Research found that people order pizza to satisfy cravings or share fun, but 34% still prefer ordering by phone for reassurance and incentives from employees. The plan is to develop a new "Making the Most of NOW" campaign promoting pizza as a fun, shareable experience to appeal to millennials and Hispanics aged 18-34 in order to boost online ordering.
Pizza Hut's goal is to increase online ordering from 43% to 75% by the end of 2015. To achieve this, the campaign "Making the Most of NOW" was developed to position Pizza Hut as the place to enjoy fun no matter the occasion. The campaign builds on Pizza Hut's "Flavor of Now" campaign by adding the element of fun and introducing Sophia, a fun-loving millennial spokesperson, to help make digital ordering faster, easier and more fun.
Team 151 was tasked with increasing Pizza Hut's online ordering from 43% to 75% by the end of 2015. Through research, they found that Pizza Hut is perceived as a commodity brand lacking distinctiveness. Many customers still prefer ordering by phone because they feel it is quicker, ensures the order is right, and provides incentives. However, people consider pizza to be more than just food - it's a shared experience of fun and satisfaction. To drive online ordering, the team developed a campaign called "Making the Most of NOW" to tap into the idea that people crave shareable fun. The campaign aims to reach 90% of non-digital orders and convert 63% of them to online ordering through compelling messaging that creates an
This document summarizes research conducted by Team #375 on Pizza Hut's "Flavor of Now" branding initiative. They conducted focus groups, surveys, and experiments to understand customer perceptions and behaviors related to Pizza Hut's new menu options and digital ordering experience. The research found that while customers were open to trying new crusts, sauces, and ingredients, they preferred to customize pizzas themselves rather than order preset menu options. Personalization and convenience were important factors in the digital experience. Gradual exposure to new flavors, rather than big changes, was more effective in getting customers to experiment.
This document summarizes research conducted by Pizza Hut to understand customer perceptions and boost digital orders. It identifies three target segments based on willingness to experiment with pizza flavors: 1) "Cheese Pizza, Please" who prefer familiar options, 2) "Pie-Curious" who are risk-averse but open to some experimentation, and 3) "Flavor Crusaders" who boldly try new flavors. Research found that while people enjoy Pizza Hut's new menu, they perceive the digital ordering experience as lacking in convenience, simplicity and speed compared to competitors. The goal is to change perceptions and convert 75% of customers to online/mobile ordering.
Pizza Hut is launching a new digital campaign called "Flavor of Now" to increase digital orders by 32% by the end of 2015. The campaign aims to modernize Pizza Hut's brand and create a more relevant identity. Research found little awareness of the rebranding among consumers. While Pizza Hut has strong name recognition, it lacks a unique distinguishing factor compared to competitors like Domino's Pizza Tracker. The campaign will target both loyal digital customers as well as customers who currently order by phone or from competitors. Opportunities exist to leverage Pizza Hut's new flavors, color palette, and brand equity. However, the research identified a need for the digital experience to be more convenient and engaging than other options through rewards programs,
The document outlines a marketing plan presented by Team 230 to Pizza Hut. It begins with an introduction noting the challenges of reaching customers in the competitive pizza industry. It then describes the results of research conducted on Pizza Hut's target market of "Modern Comfort Cravers" ages 18-35, which revealed low awareness of Pizza Hut's mobile app despite many customers ordering food online. The plan aims to increase Pizza Hut's online and mobile orders from 43% currently to 75% through new advertising tactics centered around the creative strategy of "Instant Pizzafication" and the tagline "Make Memories, Not Dinner." The tactics will utilize websites, apps, social media, and other online platforms to better connect with customers on their
The document outlines Pizza Hut's plan to launch a new digital ordering system called Pizza Hut OS in order to remain the leader in digital ordering and position itself as the top choice for customers. It discusses researching target customers called "micro-conquerors" and developing an insight about celebrating small victories. The launch plan involves a big marketing campaign centered around the idea of "acheesements" to introduce Pizza Hut OS and encourage people to use it to celebrate and share achievements.
This document provides an executive summary and table of contents for a marketing campaign created by Circle Advertising for Pizza Hut. It details research conducted on consumer perceptions of Pizza Hut and the pizza ordering process. Focus groups revealed that while consumers liked Pizza Hut's new flavor options, its rebranding campaign was not well known or exciting to participants. They also found Domino's pizza app experience was preferred to Pizza Hut's, though neither was highly rated. The campaign aims to increase digital ordering for Pizza Hut by 32% through advertising, new app features, and loyalty programs.
This document provides an executive summary and table of contents for a marketing campaign plan for Pizza Hut. It summarizes research conducted by dividing team members into four groups to study consumer insights, digital media, brand history, and internal/external relations. Through focus groups, surveys, taste tests and interviews, the research uncovered that while consumers like Pizza Hut's pizza, its branding and digital ordering processes are not distinguishing it from competitors and many consumers remain unaware of new options. The document outlines three target audiences segmented by ordering behavior and proposes strategies to incentivize each group to increase digital ordering, including exclusive promotions, an enhanced app experience, and a loyalty rewards program.
This document provides an executive summary and table of contents for a marketing campaign created by Circle Advertising for Pizza Hut. It details research conducted on consumer perceptions of Pizza Hut and the pizza ordering process. Focus groups revealed that while consumers liked Pizza Hut's new flavor options, its rebranding campaign was not resonating and it lacked brand loyalty compared to Domino's. Research found the Pizza Hut app and website were easy to use but unexciting compared to Domino's Pizza Tracker feature. The campaign aims to increase digital ordering for Pizza Hut by 32% through reinventing its digital platforms, launching a loyalty program, and compelling monthly promotions.
This document provides an executive summary and table of contents for a marketing campaign plan for Pizza Hut. It summarizes research conducted by dividing team members into four groups to study consumer insights, digital media, brand history, and internal/external relations. Through focus groups, surveys, taste tests and interviews, the research uncovered that while consumers like Pizza Hut's pizza, its branding and digital ordering processes are not distinguishing it from competitors and could be improved. The document identifies three key target audiences for the campaign based on ordering behaviors: Traditionalists who prefer calling, Digital Enthusiasts who order from competitors, and Loyalists who already order digitally from Pizza Hut. The goal of the campaign is to increase digital ordering by 32% over
This campaign summary outlines a digital marketing strategy targeting millennials to increase online pizza orders for Pizza Hut. It introduces Rick Drizzle as the sarcastic spokesperson who will deliver messages through "Pizza Service Announcements" depicting awkward situations that could be avoided by ordering online. The strategy involves improving Pizza Hut's digital platforms, launching a "Drizzle Takeover" on social media, and implementing a multimedia advertising campaign utilizing TV, online display ads, mobile ads, email marketing and search engine marketing. The goal is to convert more millennials to digital ordering and help Pizza Hut achieve its objectives.
This campaign summary outlines an aggressive digital marketing strategy to increase digital orders for Pizza Hut by 32% over 6 months. It introduces Rick Drizzle, a sarcastic spokesman who will encourage millennials to order online through edgy humor. The strategy includes taking over Pizza Hut's social media, TV ads during popular millennial shows, online videos, mobile ads, and search ads. The goal is to position Pizza Hut as the top choice for digital pizza orders among millennials aged 18-34.
This document provides a strategic marketing plan for Pizza Hut to increase digital orders among millennials. It recommends using edgy humor in advertising campaigns featuring a new character, Rick Drizzle, to promote Pizza Hut's digital ordering platforms and menu innovations in a way that will appeal to millennials. The plan includes improving Pizza Hut's digital platforms based on consumer research, launching a social media takeover led by Rick Drizzle, and a paid media strategy placing ads on TV and digital channels popular with millennials. The goal is to position Pizza Hut as the top choice for digital pizza orders and increase such orders by 32% within 6 months.
This document provides an overview of the pizza industry and Pizza Hut's position within it. It finds that while Pizza Hut was once the dominant player, competitors like Domino's and Papa John's have surpassed it in online ordering by offering more innovative digital experiences. The document outlines a campaign created by Arrowhead Advertising to establish Pizza Hut as the leader in online and mobile ordering by segmenting consumers and aligning Pizza Hut's brand with digital celebration.
Pizza Hut has a long history spanning over 50 years, but same store sales have declined for the past eight quarters while competitors grow. To address this, the campaign aims to shift 75% of orders to digital by the end of 2015 by positioning Pizza Hut as the top choice for digital ordering. Research found that while Millennials have positive memories of Pizza Hut, they see it more as a dine-in restaurant. The campaign will leverage Pizza Hut's history of excitement and innovation to make the brand relevant to Millennials today and differentiate it from competitors by owning the emotion of excitement around pizza. The creative strategy focuses on improving the digital ordering experience by addressing the pain point of waiting, while the "Excitement" message
The document outlines a plan to increase Pizza Hut's online ordering from 43% to 75% by the end of 2015 by developing a campaign called "Making the Most of NOW" that positions Pizza Hut as the place to enjoy fun no matter the occasion in order to emotionally connect with customers and move beyond its perception as a commodity brand. Research showed that people order pizza to satisfy cravings and have fun, so the campaign will build on Pizza Hut's "Flavor of Now" campaign by adding the element of fun.
This document provides a summary of Pizza Hut's proposed digital marketing campaign targeting Millennials. The campaign aims to increase Pizza Hut's online orders by 32% by the end of 2015 by focusing on rewarding Millennials for their digital behaviors. Extensive primary and secondary research was conducted on Millennials' relationships with pizza, social media usage, and response to rewards/instant gratification. The proposed campaign would involve digital advertising, public relations, sponsored events, and focus on integrating Pizza Hut into Millennials' daily digital lives to encourage online ordering.
The document outlines a plan to increase Pizza Hut's online ordering from 43% to 75% by the end of 2015. It identifies Pizza Hut's main challenges as lacking unique digital features and being perceived as a commodity brand. Research found that people order pizza to satisfy cravings or share fun, but 34% still prefer ordering by phone for reassurance and incentives from employees. The plan is to develop a new "Making the Most of NOW" campaign promoting pizza as a fun, shareable experience to appeal to millennials and Hispanics aged 18-34 in order to boost online ordering.
Pizza Hut's goal is to increase online ordering from 43% to 75% by the end of 2015. To achieve this, the campaign "Making the Most of NOW" was developed to position Pizza Hut as the place to enjoy fun no matter the occasion. The campaign builds on Pizza Hut's "Flavor of Now" campaign by adding the element of fun and introducing Sophia, a fun-loving millennial spokesperson, to help make digital ordering faster, easier and more fun.
Team 151 was tasked with increasing Pizza Hut's online ordering from 43% to 75% by the end of 2015. Through research, they found that Pizza Hut is perceived as a commodity brand lacking distinctiveness. Many customers still prefer ordering by phone because they feel it is quicker, ensures the order is right, and provides incentives. However, people consider pizza to be more than just food - it's a shared experience of fun and satisfaction. To drive online ordering, the team developed a campaign called "Making the Most of NOW" to tap into the idea that people crave shareable fun. The campaign aims to reach 90% of non-digital orders and convert 63% of them to online ordering through compelling messaging that creates an
This document summarizes research conducted by Team #375 on Pizza Hut's "Flavor of Now" branding initiative. They conducted focus groups, surveys, and experiments to understand customer perceptions and behaviors related to Pizza Hut's new menu options and digital ordering experience. The research found that while customers were open to trying new crusts, sauces, and ingredients, they preferred to customize pizzas themselves rather than order preset menu options. Personalization and convenience were important factors in the digital experience. Gradual exposure to new flavors, rather than big changes, was more effective in getting customers to experiment.
This document summarizes research conducted by Pizza Hut to understand customer perceptions and boost digital orders. It identifies three target segments based on willingness to experiment with pizza flavors: 1) "Cheese Pizza, Please" who prefer familiar options, 2) "Pie-Curious" who are risk-averse but open to some experimentation, and 3) "Flavor Crusaders" who boldly try new flavors. Research found that while people enjoy Pizza Hut's new menu, they perceive the digital ordering experience as lacking in convenience, simplicity and speed compared to competitors. The goal is to change perceptions and convert 75% of customers to online/mobile ordering.
Pizza Hut is launching a new digital campaign called "Flavor of Now" to increase digital orders by 32% by the end of 2015. The campaign aims to modernize Pizza Hut's brand and create a more relevant identity. Research found little awareness of the rebranding among consumers. While Pizza Hut has strong name recognition, it lacks a unique distinguishing factor compared to competitors like Domino's Pizza Tracker. The campaign will target both loyal digital customers as well as customers who currently order by phone or from competitors. Opportunities exist to leverage Pizza Hut's new flavors, color palette, and brand equity. However, the research identified a need for the digital experience to be more convenient and engaging than other options through rewards programs,
The document outlines a marketing plan presented by Team 230 to Pizza Hut. It begins with an introduction noting the challenges of reaching customers in the competitive pizza industry. It then describes the results of research conducted on Pizza Hut's target market of "Modern Comfort Cravers" ages 18-35, which revealed low awareness of Pizza Hut's mobile app despite many customers ordering food online. The plan aims to increase Pizza Hut's online and mobile orders from 43% currently to 75% through new advertising tactics centered around the creative strategy of "Instant Pizzafication" and the tagline "Make Memories, Not Dinner." The tactics will utilize websites, apps, social media, and other online platforms to better connect with customers on their
The document outlines Pizza Hut's plan to launch a new digital ordering system called Pizza Hut OS in order to remain the leader in digital ordering and position itself as the top choice for customers. It discusses researching target customers called "micro-conquerors" and developing an insight about celebrating small victories. The launch plan involves a big marketing campaign centered around the idea of "acheesements" to introduce Pizza Hut OS and encourage people to use it to celebrate and share achievements.
This document provides an executive summary and table of contents for a marketing campaign created by Circle Advertising for Pizza Hut. It details research conducted on consumer perceptions of Pizza Hut and the pizza ordering process. Focus groups revealed that while consumers liked Pizza Hut's new flavor options, its rebranding campaign was not well known or exciting to participants. They also found Domino's pizza app experience was preferred to Pizza Hut's, though neither was highly rated. The campaign aims to increase digital ordering for Pizza Hut by 32% through advertising, new app features, and loyalty programs.
This document provides an executive summary and table of contents for a marketing campaign plan for Pizza Hut. It summarizes research conducted by dividing team members into four groups to study consumer insights, digital media, brand history, and internal/external relations. Through focus groups, surveys, taste tests and interviews, the research uncovered that while consumers like Pizza Hut's pizza, its branding and digital ordering processes are not distinguishing it from competitors and many consumers remain unaware of new options. The document outlines three target audiences segmented by ordering behavior and proposes strategies to incentivize each group to increase digital ordering, including exclusive promotions, an enhanced app experience, and a loyalty rewards program.
This document provides an executive summary and table of contents for a marketing campaign created by Circle Advertising for Pizza Hut. It details research conducted on consumer perceptions of Pizza Hut and the pizza ordering process. Focus groups revealed that while consumers liked Pizza Hut's new flavor options, its rebranding campaign was not resonating and it lacked brand loyalty compared to Domino's. Research found the Pizza Hut app and website were easy to use but unexciting compared to Domino's Pizza Tracker feature. The campaign aims to increase digital ordering for Pizza Hut by 32% through reinventing its digital platforms, launching a loyalty program, and compelling monthly promotions.
This document provides an executive summary and table of contents for a marketing campaign plan for Pizza Hut. It summarizes research conducted by dividing team members into four groups to study consumer insights, digital media, brand history, and internal/external relations. Through focus groups, surveys, taste tests and interviews, the research uncovered that while consumers like Pizza Hut's pizza, its branding and digital ordering processes are not distinguishing it from competitors and could be improved. The document identifies three key target audiences for the campaign based on ordering behaviors: Traditionalists who prefer calling, Digital Enthusiasts who order from competitors, and Loyalists who already order digitally from Pizza Hut. The goal of the campaign is to increase digital ordering by 32% over
This campaign summary outlines a digital marketing strategy targeting millennials to increase online pizza orders for Pizza Hut. It introduces Rick Drizzle as the sarcastic spokesperson who will deliver messages through "Pizza Service Announcements" depicting awkward situations that could be avoided by ordering online. The strategy involves improving Pizza Hut's digital platforms, launching a "Drizzle Takeover" on social media, and implementing a multimedia advertising campaign utilizing TV, online display ads, mobile ads, email marketing and search engine marketing. The goal is to convert more millennials to digital ordering and help Pizza Hut achieve its objectives.
This campaign summary outlines an aggressive digital marketing strategy to increase digital orders for Pizza Hut by 32% over 6 months. It introduces Rick Drizzle, a sarcastic spokesman who will encourage millennials to order online through edgy humor. The strategy includes taking over Pizza Hut's social media, TV ads during popular millennial shows, online videos, mobile ads, and search ads. The goal is to position Pizza Hut as the top choice for digital pizza orders among millennials aged 18-34.
This document provides a strategic marketing plan for Pizza Hut to increase digital orders among millennials. It recommends using edgy humor in advertising campaigns featuring a new character, Rick Drizzle, to promote Pizza Hut's digital ordering platforms and menu innovations in a way that will appeal to millennials. The plan includes improving Pizza Hut's digital platforms based on consumer research, launching a social media takeover led by Rick Drizzle, and a paid media strategy placing ads on TV and digital channels popular with millennials. The goal is to position Pizza Hut as the top choice for digital pizza orders and increase such orders by 32% within 6 months.