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Pitching4 startups
The document provides guidance on creating effective elevator pitches. It discusses the structure of pitches, including introducing yourself and the problem to be solved, describing your vision and solution, and closing by calling the audience to action. Types of pitches like sales, elevator, and investor pitches are covered. The ideal elevator pitch is short, consistent, and customized for the audience. Good pitches are compelling, credible, conceptual, clear, and concrete. Effective preparation involves understanding the audience, planning the structure and timing, rehearsing, and anticipating questions. Pitches should get the audience's attention quickly by using a hook and emphasizing what makes the idea unique.
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Pitching4 startups
- 1. The Art &Science of Pitching Bringi Dev October 10, 2015
- 2. To Pitch or notto Pitch?
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- 5. - Sales - Elevator -Idea/Investor/Business Plan - New Hire - Film script - Girl/Boyfriend
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- 7. Sell me apen!
- 8. Sell me apen!
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- 11. Aristotle (384-322 BC) Ethos–credibility Pathos– emotions / psychology and Logos- reasoning
- 12. Today’s Model Ethos Frame forCommon Ground Pathos & Logos
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- 16. An “Elevator Pitch”is an overview of an idea, product, project, person or other Solution to a problem and is designed to get a conversation started.
- 17. An “Elevator Pitch”answers the questions: What is it, Who needs it, Why do they need it, and Who are you to see the problem and develop the solution?
- 18. An effective “ElevatorPitch” is designed to give the audience just enough information to want to know more
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- 21. An “Elevator Pitch”is Consistent by having each variation deliver the same basic message
- 22. An “Elevator Pitch”is Customized by addressing the specific concerns and concerns of the audience
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- 24. STRUCTURE YOUR PITCH introduction problem visionidea soltuion key words solution
- 25. Core Message &Hook Body 1 From: The Minto Pyramid Principle: Logic in Writing, Thinking & Problem Solving Logical Structure Body 2 Body 3
- 26. in one sentenceeach…
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- 30. Elevator Speech… Who’sListening? Know who you’re talking to Know your listeners and what they want
- 32. start with somethingcatchy a rhetorical question, a picture, a story, an example or any exciting information.
- 33. Elevator Speech… TheHook Find your hook Gets the audiences attention
- 34. describe the problem you wantto solve
- 35. use picture language,comparisons and examples to activate positive connections with your audience.
- 36. describe your vision aneffective elevator pitch describes the solution by pointing out the benefits for the customers.
- 37. Elevator Speech… Askfor it Close the message: base the close on your audience Call for action close: calls for a specific action within a time frame Ask for reaction close: a soft sell that uses the power of suggestion
- 38. The 5 C’sof a Good Idea Pitch
- 39. A good Pitchis Compelling by explaining the problem and the solution
- 40. A good Pitchis Credible and explains why you are qualified
- 41. A good Pitchis Conceptual and doesn’t go into much detail
- 42. A good Pitchis Clear and simple so that it can be understood by anyone
- 43. A good Pitchis Concrete by being specific and tangible
- 44. How do weget there?
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- 48. As a venturecapitalist, I have to listen to hundreds of entrepreneurs pitch their companies. Most of these pitches are crap: sixty slides about a “patent pending,” “first mover advantage,” “all we have to do is get 1% of the people in China to buy our product” start-up. These pitches are so lousy that I’m losing my hearing, there’s a constant ringing in my ear, and every once in while the world starts spinning. - Guy Kawasaki
- 50. Investors worries: - Isthis team backable? - Previous track record of making money? If no, - Is this team coachable? - Will the business scale? - What are the barriers – to entry as well as exit?
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- 52. Planning & Preparing -Structure and Flow - Time Planning - How many speakers? - Testing and learning - Rehearsing, rehearsing, rehearsing….
- 53. Time Planning - Howmany slides?
- 54. Kawasaki’s 10/20/30 Rule Hint: Ifyou must use more than ten slides to explain your business, you probably don’t have a business
- 55. Kawasaki’s 10 - Problem -Your Solution - Business Model - Underlying Magic/technology - Marketing & Sales - Competition - Team - Projections & Milestones - Status & Timeline - Summary & Call for Action
- 56. Time Planning - Howmuch presentation and how much interaction?
- 57. To Demo ornot to Demo?
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- 59. Let one persondo the talking. I know that you heard that people invest in teams. This doesn’t mean that everyone has to talk in your pitch. It’s hard enough to get one person to pitch well—trying to enable an entire team to make even a portion of a pitch is too hard. This isn’t elementary school where every child needs a speaking role. If your CEO cannot give a pitch without calling on others, get a new CEO. - Guy Kawasaki
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- 62. Anticipate Questions/Objections - They willbe hard ones - Prepare written FAQs and practise and rehearse - It gets better with practice (and even better after live pitches!)
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- 64. And Do itQuickly!
- 65. Pitch Math: A+B+C+D =E vs E = A+B+C+D
- 66. Core Message &Hook Body 1 From: The Minto Pyramid Principle: Logic in Writing, Thinking & Problem Solving Logical Structure Body 2 Body 3
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- 68. be different what makesyour solution/team/idea unique?
- 69. 5. Be Ruthless! (Onyourself and your pitch)
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- 80. Acknowledgements: -The Art ofthe Elevator Pitch: by Andreas Roettl, andreas@starteurope.at http://www.starteurope.at -Principles of Presentation Delivery: John Fallon; Slideshare -The Minimalist Guide to Pitching, Guy Kawasaki