The document describes an ident for a digital TV channel called Grit 11. The 15-second ident begins with grey clouds and then heavy rain before the sun breaks through. Finally, the Grit 11 logo appears brightly against the brightened sky. The ident is meant to brighten the viewer's day and reflect a rainbow of colors and a positive, friendly tone. It was created using Photoshop and Final Cut Pro and targets 18-30 year olds in its time slot before prime time. The proposed budget for the ident is £500,000.