Pipes is a tool that allows users to aggregate, manipulate, and collect content from around the web by combining many feeds into one centralized location. It allows users to sort, filter, and translate collected content before geocoding it on an interactive map or using the output to power widgets on websites. The document provides instructions on how to use Pipes by signing up for an account, creating a pipe to collect videos about Birmingham City University from Google, running the pipe, and embedding the resulting badge on a website.