Talking points and exercises from Social Media Atlanta Week presentation: Pimp My Profile: Putting Passion and Personality (But Keeping it Professional) in your Social Media Presence As an entrepreneurs, you’re always thinking about brand. You've invested time, energy and money in logos, websites, business cards, and presentation materials. You've worked on crafting clever pitches and marketing lingo. But when it comes to social media, how customers perceive you and your brand? Do the look and feel of your social media channels reflect the image you want to communicate? Join us for this complimentary event at The Defoor Centre in Atlanta as Megha Rodriguez, social media consultant and owner of Hire Humanity, and Angela Stalcup, Market Director for Ladies Who Launch Atlanta, present practical tools and tricks to create a social media presence that is uniquely you. We’ll look at messaging, profile appearance, and the integration of social media with business goals. You will learn: * How to integrate your personal passion into your social media presence * Tips for balancing transparency with professional image (ie, How NOT to let your "freak flag" fly) * Simple tricks and tools to improving your profile appearance on Twitter, Facebook and LinkedIn

1. Pimp My Profile
Putting Passion and Personality (But Keeping it
Professional) in your Social Media Presence
Social Media Atlanta Week 2010
Presented By
Angela Stalcup, Atlanta Market Director, Ladies Who Launch
Megha Rodriguez, CEO – Hire Humanity, LLC

2. Pimp Your Profile – presented by Angela Stalcup & Megha Rodriguez
Social Media With a Purpose (Objective)
[Angela] Why use Social Media at all? Social must be aligned with overall business goals, usually in one
of three general categories:
• PR & Branding: Building awareness, establishing expertise
• Community/Customer Service: Engagement, response, conversation
• Marketing: Lead generation, sales
Combine specific goals with content and target to get the formula:
Business Goals + Brand + Audience=Strategy
This formula helps you to decide where you want to be in Social Media (FB, Twitter, LinkedIn, YouTube,
etc.) as much as how you want to be there. You probably don’t need to be everywhere—where does
your audience “live” in social? How do they want to interact with you?
[Megha] It is very important to make sure that your business goals for social media are not strictly
“hand out” marketing meaning that you create a bigger purpose than barraging people with your sales
pitch.
[Exercise] List 3 business goals related to your social media strategy (lead generation, community
building, information sharing, establishing expertise, etc.):
1.
2.
3.
Communicating Your Unique Voice (Message)
[Angela] Identify content related to brand message: how do you (or your company) want to be known?
What’s your story? What is your call to action related to your business goals? What defines your
personality? Listen to how you communicate when you speak with customers, colleagues, friends.
Capture your unique style in social media communication.
[Angela] People want to connect with other people. The basics of human connection and engagement
apply no matter the medium.
[Megha] decide which primary emotion you use in your marketing. What feeling do you want to evoke?
[Megha] be transparent, but utilize filters to share certain messages with only your close friends. I have
multiple lists on Facebook to control permissions of certain posts if I am sharing more personal
information that should not widely distributed. It allows me to keep my voice without going silent.

3. Pimp Your Profile – presented by Angela Stalcup & Megha Rodriguez
[Exercise] What type of information do you want to share? (e.g. strictly business, inspirational, news,
etc)
[Exercise] Describe your business brand in 3 words:
1.
2.
3.
[Angela] Transparency and authenticity resonate with most audiences. However, given your business
goals and brand, be thoughtful and purposeful in the content you share, groups you join, etc. If your
brand is meant to be shocking and controversial, knock yourself out. However, if you have diverse
clientele, consider the impact of posting content that others might find offensive.
[Angela] Content (posts, shares, etc.) does not have to strictly align with your industry or field. Sharing
personal passions add the human element to the virtual.
[Megha] Bring passion into your social media to reflect your personality and engage your audience to
feel who you are and what you are about
[Megha] Get in touch with the things that make you incredibly happy or raging mad to come close to the
source of your passion. A key tool that I have used is Heart Virtue
http://www.lifecamp.com/heartvirtue/
[Exercise] List 3 of your passions – things that make you inspired, happy, mad, etc. (at least 1 not
business related)
1.
2.
3.
Creating the User Experience (Appearance and Functionality)
[Megha] Twitter – create a custom twitter background, focus on the thin left side of the screen since
the rest of the screen image is likely to be obscured based on the size of the browser window
[Megha] Facebook – not picking on Farmville, but remove or limit the number of applications postings
on your wall that keep conversation from happening easily with your friends.

4. Pimp Your Profile – presented by Angela Stalcup & Megha Rodriguez
[Megha] LinkedIn – make sure to post a professional headshot, customize your LinkedIn profile URL with
your name so that it looks more professional, ask for recommendations, integrate applications such as
WordPress, Blogger, Slideshare, etc into your profile to make it more dynamic.
[Angela] Back to the formula: Business Goals + Brand + Audience = Look and Feel. The feel you are trying
to evoke with your brand should be reflected in Twitter skin, use of images and video on Facebook.
[Angela] Make note of profiles that you like/don’t know and use them as models for your own.
[Exercise] List ideas for: Aesthetics/Appearance
[Megha] Diversify your content sharing so that your page is fun to visit with a combination of status
updates, shared posts, videos, etc. that will keep your community involved with you.
[Megha] Create a content grid using a calendar outline to help you map out a plan for communication so
that you maintain consistent communication throughout the month.
[Megha] On Twitter, make sure that you are watching conversations and questions to give responses as
well as promoting others as good connections and retweeting content
[Exercise] Content Strategy
List the topics and content you will share with others
List the topics and content types that you will share from others
[Angela] A “pimped-out” profile begins with a social media strategy:
• Clear business goals
• Communicating with your audience with a concise brand message + the human element of
passion and personality
• Creating a user experience that resonates with your brand and your audience
• Using tools to manage your time and content

5. Pimp Your Profile – presented by Angela Stalcup & Megha Rodriguez
Social Media Tools (Executing Your Strategy) – the very tip of the iceberg!!!
Name Reservation
http://namechk.com/
Multi-Profile Updating
http://www.TweetDeck.com
http://www.HootSuite.com
http://www.ping.fm
Monitoring
http://www.google.com/alerts
http://www.technorati.com
(reference TweetDeck and HootSuite)
Twitter Backgrounds (cheating here because this link has so many resources)
http://mashable.com/2009/05/23/twitter-backgrounds/
Link Shortners (used to brand your long links and track your sharing)
http://bit.ly
http://www.budurl.com
http://tinyurl.com/

6. Pimp Your Profile – presented by Angela Stalcup & Megha Rodriguez
4 Week Kick-Start Strategy
Pick one primary profile
I want to pimp my (Facebook, Twitter, LinkedIn, YouTube, other) _________________________ profile.
My business goal with this profile is _______________________________________________________.
The message I want to communicate is ____________________________________________________.
I want users to feel ____________________________________________________________________.
I will interact with my community by ______________________________________________________.
Week 1: Profile Building
Polish up your bio, web links, website references, make sure your brand is easy to understand
Week 2: Get Comfortable With Content
Explore sharing content from others in your network or sourcing fresh content into your feeds and
practice generating consistent variety that will engage your audience and reflect your brand
Week 3: Connect with key people
Don’t try to sell, simply begin connecting with influential members of your community and those who
have valuable content to share, Twitter lists as a resource
Week 4: Practice open networking beyond the safe zone
Try Follow Friday and LION (Linked In Open Networker resources) to meet new people who aren’t in
your immediate sphere of influence

7. Pimp Your Profile – presented by Angela Stalcup & Megha Rodriguez
Thank you for joining us today! We hope to see you online and in person again soon.
Angela Stalcup
http://www.LadiesWhoLaunch.com/Atlanta
http://www.twitter.com/LWLAtlanta
http://www.Facebook.com/LWLAtlanta
Email: astalcup@ladieswholaunch.com
Phone: 678-488-1259
Megha Rodriguez
http://www.HireHumanity.com
http://www.twitter.com/MeghaB
http://www.Facebook.com/HireHumanity
http://www.Facebook.com/MeghaSuccessPage
Email: megha@hirehumanity.com
Phone: 678-459-2884
Social Media Atlanta Week Special Offers
Special pricing available until 12/19/10
Brand Analysis Session with Angela Stalcup - $99 (value $150)
Launch your social media brand with a brand analysis session with Angela Stalcup, Market Director,
Ladies Who Launch Atlanta. The hour-long session includes a pre-session assessment worksheet and
session notes follow-up. Session may be conducted in-person or by phone.
Contact astalcup@ladieswholaunch.com for details and scheduling.
Social Kick-Start Training with Megha Rodriguez - $99 (value $150)
Overcome the social media overwhelm with a focused one-on-one webinar training session that is
customized for your business objectives. Come prepared with your frustrations, questions and
objectives in order to make the most of this one hour training session.
Contact megha@hirehumanity.com for details and scheduling.